• Asia Marketing Journal
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• v.20 no.1
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.5
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• pp.31-39
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• 2023

The evolution of Natural Language Processing (NLP) and the rise of large language models (LLM) like ChatGPT have paved the way for specialized question-answering (QA) systems tailored to specific domains. This study outlines a system harnessing the power of LLM in conjunction with document search algorithms to interpret and address user inquiries using documents from the Korea Atomic Energy Research Institute (KAERI). Initially, the system refines multiple documents for optimized search and analysis, breaking the content into managable paragraphs suitable for the language model's processing. Each paragraph's content is converted into a vector via an embedding model and archived in a database. Upon receiving a user query, the system matches the extracted vectors from the question with the stored vectors, pinpointing the most pertinent content. The chosen paragraphs, combined with the user's query, are then processed by the language generation model to formulate a response. Tests encompassing a spectrum of questions verified the system's proficiency in discerning question intent, understanding diverse documents, and delivering rapid and precise answers.

• Journal of the Korea Institute of Building Construction
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• v.23 no.5
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• pp.629-638
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• 2023

This study introduces an innovative approach to monitor the whereabouts of workers within indoor construction settings. While traditional modalities such as GPS and NTRIP have demonstrated efficacy for outdoor localizations, their precision dwindles in indoor environments. In response, this research advocates for the adoption of Aruco markers. Leveraging computer vision technology, these markers facilitate the quantification of the distance between a worker and the marker, subsequently pinpointing the worker's instantaneous location with heightened accuracy. The methodology's efficacy was rigorously evaluated in a real-world construction scenario. Parameters including system stability, the influence of lighting conditions, the extremity of measurable distances, and the breadth of recognition angles were methodically appraised. System stability was ascertained by maneuvering the camera at a uniform velocity, gauging its marker recognition prowess. The impact of varying luminosity on marker discernibility was scrutinized by modulating the ambient lighting. Furthermore, the camera's spatial movement ascertained both the upper threshold of distance until marker recognition waned and the maximal angle at which markers remained discernible.

• Journal of Korean Medical classics
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• v.5
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• pp.252-305
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• 1992

The Korean Medicine in the middle period of the Chosun Dynasty, with its clear independence, has made an excellent display of originality and superiority in the world medicine. By pinpointing its merits, classifying its lineal descent, and examining its relation with present Korean Medicine we can draw the following conclusions. First, the study on the history of Korean Medicine should, in terms of time, grasp the generational stream and, in terms of space, examine the relation with medicines of neighbouring countries, with both an inner and outer way of observing. Secondly, it is but a manifestation of the colonial view of history to classify the 460 years from Tae-jo(太祖) to Cheol-jong(哲宗) as Mordern Period of Korean Medicine. Therefore, the 250-year period between the mid-16th century of Myung-jong(明宗) to the late-18th century of later Jeong-jo(正祖), which saw a pivotal development of the national medicine as a practical medicine based on experiences, should be established as the period of Korean Medicine in the mid-Chosun dynasty. It is required from both nationalistic view of history and history as a positive science. Thirdly, Korean Medicine in the mid-Chosun period was developed with an emphasis on an independent development and creative succession of the national medicine, which was succeeded to the late-Chosun period. Fourthly, medical thought in the mid-Chosun period was much influenced by, and based on the practicality of, Shil-hak(or practical science : 實學) as was the current of the times. Fifthly, though medicine in the mid-Chosun period was generally developed, the recipes for the measles, epidemic and smallpox were especially developed owing to rage of epidemics, and the development of the acupunture as a military medicine was the most c lear because of the two major wars against the Japanese and Chinese, respectively in 1592 and 1636. Sixthly, Whang doh-yeon(黃道淵)'s Bangyak-happyeon(方藥合編), Lee je-mah(李濟馬)'s Tongui-susebawon(東醫壽世保元) and Lee kyu-jun(李奎晙)'s Uigam-jungma(醫鑑重磨) are representative medical books, in the late-Chosun period, which creatively succeeded national medicine. Seventhly, the lineage of national medicine flows from Hyangyak-jipseongbang(鄕樂集成方) Uibangryuchui(醫方類聚) Gugeupbang(救急方) to Uirimchualyo(醫林撮要) Tonguibogam(東醫寶鑑) Uimunbogam(醫門寶鑑) Jejung-sinpyeon(濟衆新編) and to Bangyak-happyeon(方藥合編) Tongui-susebawon(東醫壽世保元) Uigam-jungma(醫鑑重磨). These books are representative medical books in the early middle and late Chosun period respectively. On the basis of the above facts, it is clear that the orthodoxy of national medicine is in the direction of a creative succession and that is the best way to keep the spirit of Korean medicine today.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.46 no.5
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• pp.8-14
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• 2009

In the research field of speech recognition, pinpointing the endpoints of speech utterance even with the presence of background noise is of great importance. These noise present during recording introduce disturbances which complicates matters since what we just want is to get the stationary parameters corresponding to each speech section. One major cause of error in automatic recognition of isolated words is the inaccurate detection of the beginning and end boundaries of the test and reference templates, thus the necessity to find an effective method in removing the unnecessary regions of a speech signal. The conventional methods for speech endpoint detection are based on two linear time-domain measurements: the short-time energy, and short-time zero-crossing rate. They perform well for clean speech but their precision is not guaranteed if there is noise present, since the high energy and zero-crossing rate of the noise is mistaken as a part of the speech uttered. This paper proposes a novel approach in finding an apparent threshold between noise and speech based on Lyapunov Exponents (LEs). This proposed method adopts the nonlinear features to analyze the chaos characteristics of the speech signal instead of depending on the unreliable factor-energy. The excellent performance of this approach compared with the conventional methods lies in the fact that it detects the endpoints as a nonlinearity of speech signal, which we believe is an important characteristic and has been neglected by the conventional methods. The proposed method extracts the features based only on the time-domain waveform of the speech signal illustrating its low complexity. Simulations done showed the effective performance of the Proposed method in a noisy environment with an average recognition rate of up 92.85% for unspecified person.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.2
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• pp.1-12
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• 2017

The Seoul metropolitan transportation card's high value lies in its recording of total population movements of the public transit system. In case of recorded information on transit by bus, even though route information utilized by each passenger is accurate, the lack of passenger transfer information of the urban railway makes it difficult to estimate correct routes taken by each passenger. Therefore, pinpointing passenger path selection patterns arising in the metropolitan railway network and using this as part of a path movement estimation model is essential. This research seeks to determine that features of passenger movement routes in the urban railway system is comprised of M-similar routes with increasing number of transfer reflected as additional costs. In order to construct the path finding conditions, an M-similar route searching method is proposed, embedded with non additive path cost which appears through inclusion of the stepwise transportation parameter. As well, sensitivity of the M-similar route method based on transportation card records is evaluated and a stochastic trip assignment model using M-similar path finding is constructed. From these, link trip and transfer trip results between lines of the Seoul metropolitan railway are presented.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.237-246
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• 2020

The background of the research is the following: As a result of ultra-light flying device industry development, the utilization of drones and their efficiency have been increasing. However, problems regarding flight permission·approval procedure have not been improved, resulting in increased number of civil complaints. Thus, the purpose of this research is to minimize such civil petition according to the required standards of the two government organizations through enhancing the procedure for managing and employing the system. The research methods entail pinpointing the problems by analysing ultra-light flying device related literature review and by holding focus-interviews with field experts, thereby verifying and providing improved solutions. Under (MLIT) Ministry of Land, Infrastructure and Transport supervision and in accordance with aviation security law, the research provides various updated functions such as improved civil petition processing system's employment and management system, flight approval, integration of names, process, format regarding aviation photographing approval, tool buttons such as the 'Main' button in the system's homepage. This research has the following expected effects : Firstly in the law and regulations section, the clear distinction in the missions and roles of each organization enhances cooperations in tackling civil petition. Secondly the integration of civil petition process reduces time and improves efficiency. And lastly, the improvement of supplementary tools for the public is expected to minimize civil petitions. Future research needs to be conducted under the supervision of the Ministry of National Defense(MND). Factors such as systematic infrastructure for flight photography approval, related unit's reorganization following the defense reform 2.0, and guaranteed conditions for field security action units need to be ameliorated.

• Economic and Environmental Geology
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• v.30 no.1
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• pp.61-65
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• 1997

Cadmium occurs as a minor element in sphalerite ((Zn, Fe)S) from the Boseong-Jangheung gold-silver mine district. We analyzed the abundance of cadmium in sphalerite using an electron probe micro analyzer (EPMA) and discussed the natural sources of cadmium in terms of bedrock geochemistry, in order to preliminarily reconnoiter the potential cadmium contamination in mine districts. Cadmium contents of sphalerites from the Au-Ag mines (Bodeok, Mundeok, Jeonbo, Boknae, Keumsan) in the Boseong-Jangheung district are considerably high, compared with cadmium contents of sphalerites (average = 0.5 wt.% Cd, maximum = 4.4 wt.% Cd) in the world. Sphalerites from the Keumsan mine (average = 9.49 wt.% Cd, maximum=11.22 wt. Cd) are highly enriched in cadmium. Our data suggest that the Boseong-Jangheung area is an important potential site of cadmium contamination in Korea. Based on bedrock geochemistry, natural causes of cadmium enrichment in sphalerite from the mine district are thought to be the mixing of cadmium leached from organic-rich, metasedimentary rocks (including coal) and/or black shales. From this study, we propose that the pinpointing of potential sites of pollution by toxic heavy metals can be done effectively through detailed reconnaisance study on mineralogical compositions of ore minerals such as sphalerite from the mine area.

• Journal of Korean Society for Geospatial Information Science
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• v.20 no.1
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• pp.33-41
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• 2012

BIS is an arrival guidance system which is able to supply passengers with bus service condition via Kiosks at a bus stop, internet and mobile service through pinpointing bus location in real time. It is very significant to improve the quality of traffic information by quality control of GIS-based bus network so as to maintain navigational information and to implement reliable BIS. Therefore this study aims to build criteria to quantitatively evaluate data quality of the product in accordance with the process in bus network data and to suggest guideline of quality control. To achieve this, we have categorized geometric and logical errors occurring during constructing bus network database by giving a specific case study on TAGO and set up sectional guideline and procedures to examine database for systematic and coherent quality control management. Proceeding from what has been said above, the outcome of our research leads to quality guarantee for objective and reliable bus network database and is fully expected to bring benefit of providing a more accurate public transportation information and improving reliability of BIS through preventing a variety of errors in system operation in advance.

• Journal of the Korean association of regional geographers
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• v.16 no.4
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• pp.369-386
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• 2010

Migration usually derived from the gap of spatial efficiency and the attractiveness difference between the origin and the destination puts forth significant impact on the regional dynamics of population. Both migration and regional planning or policy are structurally interconnected, exerting impact each other within the circular loops. In order to observe migration characters in the regional dimension, this research depends on social network analysis(SNA) methods which easily portray interrelationship and its weight between the origin and the destination. In specific, it focuses on the application of centrality indicators in order to understand the in- and out-migration patterns and visualize them with spring graphs, pinpointing the in- and out-migration administrative units. This research deals with three migration patterns in 2001 and 2008, respectively: i) in- and out-migration between the nation and Chungbuk Province; ii) in- and out-migration within Chungcheong Areas; and iii) in- and out-migration within Chungbuk Province. Judging from Chungbuk examples, the highest in-migration was recorded at Heungduck District in terms of in- and out-migration between the nation and Chungbuk Province. Seoul and Gyeonggi were two major origins towards Chungbuk Province. Within Chungcheong Areas, Daejeon produced the highest in-migration in 2001. However, Chungnam took that position in 2008.