• Journal of the Korean Society of Food Culture
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• v.20 no.6
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• pp.644-651
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• 2005

Physical Surroundings have been identified by a number of researchers as a powerful tool that can manipulate people's mood and cognition. A number of marketing practitioners have accepted this notion, given that physical surroundings are increasingly used as atmospheric stimuli in various retail environment as well as in restaurant. Yet there have not been practical reviews on consumer responses in restaurant setting/environment. By means of a literature review, this study examines how physical surroundings in restaurant settings function on displaying dinning atmosphere. It includes the conceptual definition and classifications of physical surroundings, effect of physical surroundings on customers' internal responses and behaviors, and testable research propositions and directions for future researches. This study is expected to make a substantial contribution to the understanding of restaurant manager and dinning atmosphere displayer about function of physical surroundings in dinning context.

• Journal of Fashion Business
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• v.11 no.3
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• pp.46-58
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• 2007

The purpose of this study was to identify the physical surroundings and the salesperson's service in apparel stores, and to examine their effects on customer satisfaction and the intention to repurchase. The data was collected from a questionnaire conducted on 312 female adults who had just finished shopping, and was analyzed by frequency analysis, factor analysis, reliability analysis, regressive analysis and ANOVA analysis with SPSS 10.0. The results were as follows: (1) As a result of the factor analysis, five factors were identified with regard to physical surroundings: spatial layout and functionality, presentation and aesthetics, ambience, convenience, and information. The factors pertaining to the salesperson's service in apparel stores were divided into four dimensions: knowledge and assurance, convenience and responsiveness, etiquette, and empathy. (2) As far as physical surroundings are concerned, spatial layout and functionality, presentation and aesthetics, ambience, and convenience were all found to influence customer satisfaction. In terms of salesperson's service, convenience and responsiveness, etiquette, and empathy each had an influence on customer satisfaction. (3) Furthermore, physical surroundings and the salesperson's service influenced the intention to repurchase. The intention to repurchase is influenced by spatial layout and functionality, ambience, convenience, and information with regard to physical surroundings, by knowledge and assurance, convenience and responsiveness, and empathy with regard to the salesperson's service. (4) It was revealed that the significance of the physical surroundings and salesperson service factors varies depending on the consumer's age, level of education, and income.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.5
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• pp.753-763
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• 2007

While the cognitive aspects of customer behavior have been a main subject of research, some researchers are now focusing on the emotional aspects. The influence of emotion on attitude and judgement has been accepted by many researchers, and most studies regarding emotion have focused on physical surroundings and emotional responses, based on Mehrabian & Russell's 1974 model. This study aimed to expand the scope of the model by including employee service. Here we examined the structural relationships between the physical surroundings and employee service of upscale restaurants, along with emotional response, and service loyalty. Physical surroundings and employee service were used as single factors, and we composed four different emotional responses: positive, negative, positive arousal, and negative arousal. While physical surroundings had impact on 'positive emotion' and 'positive arousal', Employee service had influence on 'negative emotion', and 'negative arousal' as well as 'positive emotion'. And 'positive emotion' and 'positive arousal' influenced service loyalty. Lastly, there was also a correlation between physical surroundings and employee service.

• Journal of the Korean Institute of Educational Facilities
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• v.14 no.4
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• pp.75-85
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• 2007

The purpose of this study is to find out the characteristics of physical planning elements in the pedestrian malls when cultural events for young ages proved; the planning strategies for the regeneration of the block of Kyungchun-railroad track, which is removing planned in campus surroundings. Local Government' initiation makes possible to make improvement and give administrative and financial support which is sensitive to the existing conditions of railroad for the better living environment. Thus, this research suggests how the block of Kyungchun-railroad track, which is removing planned, as a newly organized pedestrian mall design system can cope with collaborating a board and community, which has in campus surroundings related. This study consists of following four parts; 1. six-case pedestrian mall in campus surroundings in Seoul were analyzed in terms of physical and cultural factors for young ages between university and community. 2. we focused on the analysis of correlation between the physical planning factors and the spatial requirements for cultural event when the pedestrian mall in campus surroundings is designed. The paper's significance lies in that it shows a new direction in urban renewal planning and design which has been made into a pedestrian mall plan through in support of the application to the pilot project compared with previous physical environment.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.165-179
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• 2010

The purpose of this research is to examine the importance of the physical surroundings for the restaurants in the local specialities food town and how their physical surroundings influence on the customer emotional responses and satisfaction to suggest the improvements and implications of the physical surroundings. The questionnaire for a survey was distributed to the customers who have visited the restaurants specialized in Korean beef located in the Sanoei Korean beef town, Jeongeup. The results of this research are as follows. First, except for attractiveness among the factors of physical surroundings(convenience, attractiveness, cleanliness and amusement), as cleanliness and convenience occupy high degree, customers were presented to response more emotionally. Second, except for attractiveness among convenience, attractiveness, cleanliness and amusement, as cleanliness and convenience occupy high degree, customers were presented to be more satisfied. Third, customer emotional response influences on customer satisfaction with the food town for local speciality.

• Korean Institute of Interior Design Journal
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• v.15 no.6 s.59
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• pp.196-204
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• 2006

The education for the disables has been eliminated till now, thus, it is very important that we take them as our real citizens and help them to improve their social standings and extend their chances for occupations. It's true that admissions into a university for the disabled have been promoted, but it's also true that their droppings out of college because of physical environments have been frequently found. Without data on the universal education surroundings and full understanding on the handicapped, making up the week points in the current surroundings is not useful for them in essence. This study is on the evaluating the korea national college of rehabilitation & welfare, set up for the disabled, by the universal design standards and analyzing their satisfaction with the education surroundings, in addition to that, improving on methods of universal education surroundings.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.271-286
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• 2009

This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.55-61
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• 2021

In this study, a learning environment based on STEAM theory was proposed to support and improve learners' activities and achievements for convergent design education. The learning environment design influence STEAM education with intentional design and schedule coordination, schools can create informal environments that are crucial to STEAM education. The physical surroundings of the learning space should be applied to teaching methods and learning activity, especially for STEAM-based education, physical space conditions should support the learner's design thinking and process. Furthermore, STEAM-based education environment should support a vast array of experiences that allow students to learn the context around ideas and skills. For spaces for learning environment based on STEAM, common design principles should be considered such as technology integration, safety and security, transparency, multipurpose space, and outdoor learning. Therefore, the learning environment based on STEAM needs flexible and mobile, connected, integrated, organized, flipped, and team-focused surroundings to support the learners understand, participate, cooperate, and accomplish the design process.

• The Bulletin of The Korean Astronomical Society
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• v.40 no.2
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• pp.53.1-53.1
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• 2015

The molecular clouds associated with bright optical HII regions Sh 254-258 are studied with the TRAO CO observations and with the WISE near-infrared emission. Based on the morphology of the clouds and the basic physical parameters derived with the LTE analysis, Pieces of evidences for physical interactions with its surroundings are investigated.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.117-128
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• 2023

This study aimed to build on past findings about differences in personal walking experiences by demonstrating what elements were beneficial to participants with different walking habits. Accordingly, this study established the relationships between valued walking elements and people's motivation to walk, by dividing participants into three groups: Group W for people with a walking habit, Group HW for people who walk occasionally but not regularly, and Group NW for people who do not walk habitually. Participants walked a familiar and an unfamiliar route with a wearable device that recorded their heart-rate variability and electrodermal activity. Changes in the biometric data helped to identify the defining moments in each participant's walk. Participants discussed these moments in one-on-one interviews with a researcher to pinpoint their valued walking elements. As a result, this study classified walking elements into six themes: "Surroundings," "Social," "Exploration," "Route Plan," "Physical Exercise," and "Mental Thinking." A walking habit development model was made to show how "Route Plan" and "Exploration" were beneficial to Group NW, "Social" and "Surroundings" were beneficial to Group HW, and "Route Plan," "Mental Thinking," and "Physical Exercise" were beneficial to Group W.