• Title/Summary/Keyword: personalized recommender algorithm

Search Result 29, Processing Time 0.023 seconds

Hybrid Product Recommendation for e-Commerce : A Clustering-based CF Algorithm

  • Ahn, Do-Hyun;Kim, Jae-Sik;Kim, Jae-Kyeong;Cho, Yoon-Ho
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2003.05a
    • /
    • pp.416-425
    • /
    • 2003
  • Recommender systems are a personalized information filtering technology to help customers find the products they would like to purchase. Collaborative filtering (CF) has been known to be the most successful recommendation technology. However its widespread use in e-commerce has exposed two research issues, sparsity and scalability. In this paper, we propose several hybrid recommender procedures based on web usage mining, clustering techniques and collaborative filtering to address these issues. Experimental evaluation of suggested procedures on real e-commerce data shows interesting relation between characteristics of procedures and diverse situations.

  • PDF

Personalized Size Recommender System for Online Apparel Shopping: A Collaborative Filtering Approach

  • Dongwon Lee
    • Journal of the Korea Society of Computer and Information
    • /
    • v.28 no.8
    • /
    • pp.39-48
    • /
    • 2023
  • This study was conducted to provide a solution to the problem of sizing errors occurring in online purchases due to discrepancies and non-standardization in clothing sizes. This paper discusses an implementation approach for a machine learning-based recommender system capable of providing personalized sizes to online consumers. We trained multiple validated collaborative filtering algorithms including Non-Negative Matrix Factorization (NMF), Singular Value Decomposition (SVD), k-Nearest Neighbors (KNN), and Co-Clustering using purchasing data derived from online commerce and compared their performance. As a result of the study, we were able to confirm that the NMF algorithm showed superior performance compared to other algorithms. Despite the characteristic of purchase data that includes multiple buyers using the same account, the proposed model demonstrated sufficient accuracy. The findings of this study are expected to contribute to reducing the return rate due to sizing errors and improving the customer experience on e-commerce platforms.

Personalized TV Program Recommendation in VOD Service Platform Using Collaborative Filtering (VOD 서비스 플랫폼에서 협력 필터링을 이용한 TV 프로그램 개인화 추천)

  • Han, Sunghee;Oh, Yeonhee;Kim, Hee Jung
    • Journal of Broadcast Engineering
    • /
    • v.18 no.1
    • /
    • pp.88-97
    • /
    • 2013
  • Collaborative filtering(CF) for the personalized recommendation is a successful and popular method in recommender systems. But the mainly researched and implemented cases focus on dealing with independent items with explicit feedback by users. For the domain of TV program recommendation in VOD service platform, we need to consider the unique characteristic and constraints of the domain. In this paper, we studied on the way to convert the viewing history of each TV program episodes to the TV program preference by considering the series structure of TV program. The former is implicit for personalized preference, but the latter tells quite explicitly about the persistent preference. Collaborative filtering is done by the unit of series while data gathering and final recommendation is done by the unit of episodes. As a result, we modified CF to make it more suitable for the domain of TV program VOD recommendation. Our experimental study shows that it is more precise in performance, yet more compact in calculation compared to the plain CF approaches. It can be combined with other existing CF techniques as an algorithm module.

A Semantic Distance Measurement Model using Weights on the LOD Graph in an LOD-based Recommender System (LOD-기반 추천 시스템에서 LOD 그래프에 가중치를 사용한 의미 거리 측정 모델)

  • Huh, Wonwhoi
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.7
    • /
    • pp.53-60
    • /
    • 2021
  • LOD-based recommender systems usually leverage the data available within LOD datasets, such as DBpedia, in order to recommend items(movies, books, music) to the end users. These systems use a semantic similarity algorithm that calculates the degree of matching between pairs of Linked Data resources. In this paper, we proposed a new approach to measuring semantic distance in an LOD-based recommender system by assigning weights converted from user ratings to links in the LOD graph. The semantic distance measurement model proposed in this paper is based on a processing step in which a graph is personalized to a user through weight calculation and a method of applying these weights to LDSD. The Experimental results showed that the proposed method showed higher accuracy compared to other similar methods, and it contributed to the improvement of similarity by expanding the range of semantic distance measurement of the recommender system. As future work, we aim to analyze the impact on the model using different methods of LOD-based similarity measurement.

Broadcast Content Recommender System based on User's Viewing History (사용자 소비이력기반 방송 콘텐츠 추천 시스템)

  • Oh, Soo-Young;Oh, Yeon-Hee;Han, Sung-Hee;Kim, Hee-Jung
    • Journal of Broadcast Engineering
    • /
    • v.17 no.1
    • /
    • pp.129-139
    • /
    • 2012
  • This paper introduces a recommender system that is to recommend broadcast content. Our recommender system uses user's viewing history for personalized recommendations. Broadcast contents has unique characteristics as compared with books, musics and movies. There are two types of broadcast content, a series program and an episode program. The series program is comprised of several programs that deal with the same topic or story. Meanwhile, the episode program covers a variety of topics. Each program of those has different topic in general. Therefore, our recommender system recommends TV programs to users according to the type of broadcast content. The recommendations in this system are based on user's viewing history that is used to calculate content similarity between contents. Content similarity is calculated by exploiting collaborative filtering algorithm. Our recommender system uses java sparse array structure and performs memory-based processing. And then the results of processing are stored as an index structure. Our recommender system provides recommendation items through OPEN APIs that utilize the HTTP Protocol. Finally, this paper introduces the implementation of our recommender system and our web demo.

An Item-based Collaborative Filtering Technique by Associative Relation Clustering in Personalized Recommender Systems (개인화 추천 시스템에서 연관 관계 군집에 의한 아이템 기반의 협력적 필터링 기술)

  • 정경용;김진현;정헌만;이정현
    • Journal of KIISE:Software and Applications
    • /
    • v.31 no.4
    • /
    • pp.467-477
    • /
    • 2004
  • While recommender systems were used by a few E-commerce sites former days, they are now becoming serious business tools that are re-shaping the world of I-commerce. And collaborative filtering has been a very successful recommendation technique in both research and practice. But there are two problems in personalized recommender systems, it is First-Rating problem and Sparsity problem. In this paper, we solve these problems using the associative relation clustering and “Lift” of association rules. We produce “Lift” between items using user's rating data. And we apply Threshold by -cut to the association between items. To make an efficiency of associative relation cluster higher, we use not only the existing Hypergraph Clique Clustering algorithm but also the suggested Split Cluster method. If the cluster is completed, we calculate a similarity iten in each inner cluster. And the index is saved in the database for the fast access. We apply the creating index to predict the preference for new items. To estimate the Performance, the suggested method is compared with existing collaborative filtering techniques. As a result, the proposed method is efficient for improving the accuracy of prediction through solving problems of existing collaborative filtering techniques.

Similarity-based Service Recommendation for Service-Mashup Developers (서비스 매쉬업 개발자를 위한 유사도 기반 서비스 추천 방법)

  • Kim, HyunSeung;Ko, InYoung
    • Journal of KIISE
    • /
    • v.44 no.9
    • /
    • pp.908-917
    • /
    • 2017
  • As web service technologies are widely used, there have been many efforts to develop approaches for recommending appropriate web services to users in complex and dynamic service environments. In addition, for the effective development of service mashups, service recommender systems that are specialized for service composition have been developed. However, existing service recommender systems for service mashups are not effective at recommending services in a personalized manner that reflect developers' preferences. To deal with this issue, we propose an approach that recommends services based on the similarities between mashup developers who have developed similar service mashups. The proposed approach is then evaluated by using the mashup data retrieved from ProgrammableWeb. The evaluation results clearly show that the proposed approach is an effective way of improving service recommendations compared to the traditional user-based collaborative filtering algorithm.

A recommendation algorithm which reflects tag and time information of social network (소셜 네트워크의 태그와 시간 정보를 반영한 추천 알고리즘)

  • Jo, Hyeon;Hong, Jong-Hyun;Choeh, Joon Yeon;Kim, Soung Hie
    • Journal of Internet Computing and Services
    • /
    • v.14 no.2
    • /
    • pp.15-24
    • /
    • 2013
  • In recent years, the number of social network system has grown rapidly. Among them, social bookmarking system(SBS) is one of the most popular systems. SBS provides network platform which users can share and manage various types of online resources by using tags. In SBS, it can be possible to reflect tag and time in order to enhance the quality of personalized recommendation. In this paper, we proposed recommender system which reflect tag and time at weight generation and similarity calculation. Also we adapted proposed method to real dataset and the result of experiment showed that the our method offers better performance when such information is integrated.

A sequential pattern analysis for dynamic discovery of customers' preference (고객의 동적 선호 탐색을 위한 순차패턴 분석 : (주)더페이스샵 사례)

  • Song, Ki-Ryong;Noh, Soeng-Ho;Lee, Jae-Kwang;Choi, Il-Young;Kim, Jae-Kyeong
    • 한국경영정보학회:학술대회논문집
    • /
    • 2008.06a
    • /
    • pp.153-170
    • /
    • 2008
  • Customers' needs change every moment. Profitability of stores can't be increased anymore with an existing standardized chain store management. Accordingly, a personalized store management tool needs through prediction of customers' preference. In this study, we propose a recommending procedure using dynamic customers' preference by analyzing the transaction database. We utilize self-organizing map algorithm and association rule mining which are applied to cluster the chain stores and explore purchase sequence of customers. We demonstrate that the proposed methodology makes an effect on recommendation of products in the market which is characterized by a fast fashion and a short product life cycle.

  • PDF

An Analysi s of Performance Improvement Algorithm for Personalized Recommender System (개인화 추천시스템의 성능 향상 적용 알고리즘 분석)

  • Yun Sujin;Yoon Heebyung
    • Proceedings of the Korean Institute of Intelligent Systems Conference
    • /
    • 2005.04a
    • /
    • pp.181-184
    • /
    • 2005
  • 무수히 많은 정보 중에서 특정 사용자에게 가장 유용할 것으로 판단되는 정보를 추천하여 제공함으로써 특정 사용자의 편의를 돕는 시스템이 추천시스템이다. 이러한 추천시스템에 성공적으로 적용된 알고리즘이 협력적 필터링이며 이것은 다른 사용자로부터 먼저 평가된 웹 문서를 제공받아 이를 축적하고 다시 사용자에게 환원하는 알고리즘이다. 하지만 이 알고리즘은 초기평가, 희소성, 확장성 둥의 문제점을 내포하고 있다. 따라서 본 논문은 이러한 문제점을 해결하고 성능 향상을 하기 위해 적용된 개인화 추천시스템 관련 최신 알고리즘들을 비교하고 분석한 결과를 제시한다. 이를 위해 먼저 최근에 발표된 협력적 필터링과 최근접 이웃 알고리즘, 인공 지능기술을 이용한 알고리즘, 군집화 알고리즘 둥 각각에 대한 기술적 분석 결과를 수행한다. 그런 후 이들 다양한 알고리즘들의 조합을 통한 성능 향상 결과에 대한 비교분석과 각각의 조합에 대한 장단점 분석 결과도 또한 제시한다.

  • PDF