• Title/Summary/Keyword: personal variable

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Social Identity and Regulatory Focus: Can Collective Orientation Influences Consumers' Message Evaluation?

  • Park, Sangwoo;Heo, Dakyeong;Shin, Dongwoo
    • Asia Marketing Journal
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    • v.21 no.1
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    • pp.89-112
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    • 2019
  • To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.

Online Users' Cynical Attitudes towards Privacy Protection: Examining Privacy Cynicism

  • Hanbyul Choi;Yoonhyuk Jung
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.547-567
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    • 2020
  • As the complexity of managing online personal information is increasing and data breach incidents frequently occur, online users feel a loss of control over their privacy. Such a situation leads to their cynical attitudes towards privacy protection, called privacy cynicism. This study aims to examine the role of privacy cynicism in online users' privacy behaviors. Data were gathered from a survey that 281 people participated in and were analyzed with covariance-based structural equation modeling. The findings of this study reveal that privacy cynicism has not only a direct influence on disclosure intention but also moderates an effect of privacy concerns on the intention. The analytical results also indicate that there is a nonlinear effect of privacy cynicism on the outcome variable. This study developed the concept of privacy cynicism—a phenomenon that significantly affects online privacy behavior but has been rarely examined. The study is an initial research into the nature and implications of privacy cynicism and furthermore clarified its role by the nonlinear relationship between privacy cynicism and the willingness to disclose personal information.

A Study on Infant Class Childcare Teachers' Self-Efficacy and Job Stress (영아반 보육교사의 교사효능감과 직무스트레스에 관한 연구)

  • Kim, Soon Ae;Kim, Soo Hyang
    • Korean Journal of Childcare and Education
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    • v.10 no.6
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    • pp.57-80
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    • 2014
  • The purpose of this study was to analyze the relationship between an infant teachers' efficacy and job stress by demographic variables to provide the data for improving job conditions and teacher education. For this study, teachers who work in the childcare center located in Gyeongsangbukdo participated in a survey. The questionnaire was distributed from March 11. 2013 to March 29. 2013. The results were as follows; first, an infant class childcare teachers' efficacy was above average and general efficacy was higher than personal efficacy. There were significant differences in personal variable(age, marital status) and working condition(the type of facility, average working hours, average wage, the number of children). Second, an infant class childcare teachers' job stress was above average and that depended on the economy, the infant's parents, work, infant, individual, administration, and co-workers in decreasing order of influence. The job stress was significant differences in personal variable(age, martial status, experience, number of completed training) and working variable(the type of facility, average working hours, the number of children, average wage). These results indicate that improvement in the infant class childcare teachers' efficacy is more important than anything else in promoting their job conditions.

Investigation for an e-Learning Instructional Design Model for Business Performance (성과 창출 과정으로서의 e-러닝 교수설계 모형)

  • Jo, Il-Hyun
    • Knowledge Management Research
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    • v.9 no.4
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    • pp.35-49
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    • 2008
  • The purpose of the study is to develop and validate an instructional design model from the perspective of the knowledge creation. To serve the purpose, the researcher conducted 1) literature review to find causal relationship model among knowledge creation factors and to propose a hypothetical instructional design model, 2) data analysis with 50 senior level e-Learning instructional designers, and 3) testing the fitness of the proposed model and relevant causal-relational hypotheses. Results indicate; 1) the proposed model fit to the empirical evidence, 2) 6 hypotheses among 11 were validated. A typical instructional designer's personal competency was evidenced as the most powerful independent variable that predicted knowledge acquisition, knowledge sharing, and the application of the instructional models. However, the expected effect of instructional design models toward other dependent variable was not be found. In addition, further suggestions for the future research are addressed.

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An OTP(One Time Password) Key Generation Method and Simulation using Homomorphic Graph by the Fingerprint Features (지문 특징의 준동형 그래프를 이용한 일회용 암호키 생성기법 및 시뮬레이션)

  • Cha, Byung-Rae
    • The KIPS Transactions:PartC
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    • v.15C no.6
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    • pp.447-454
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    • 2008
  • In this paper, we propose new technique which uses the fingerprint features in order to generate one time passwords(OTPs). Fingerprint is considered to be one of the powerful personal authentication factors and it can be used for generating variable passwords for one time use. Also we performed a simulation of homomorphic graph variable of fingerprint feature point using dendrogram and distribution of fingerprint feature points for proposed password generation method.

Implementation of Harmonics Elimination and voltage Control of PWM Inverter for Induction Motor Driving (유도전동기 구동을 위한 PWM 인버터의 고주파제거 및 전압제어의 구현)

  • 박충규;전희종;정헌상;강문석;김국진
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.6 no.1
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    • pp.40-48
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    • 1992
  • In this paper, th technique of particular harmonics elimination in three-phase PWM Inverter is discussed. And voltage control technique is derived whereby harmonics elimination is possible in variable voltage variable frequency three-phase I.M.. The required switching patterns are determined on Personal Computer and the results are stored in look-up table in EPROM for controlling the switching of the PWM Inverter. The results show that experiments are in good agreement with simulation based on the theory.

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The Structural Relationships Among Factors Affecting the Usage of Social Network Service:Focusing on the Technology Acceptance Model(TAM) and the Flow (소셜 네트워크 서비스(SNS) 이용요인간 구조적 관계 : 기술수용모델(TAM)과 플로우(Flow)를 중심으로)

  • Park, Yoon-Seo;Kim, Yong-Sik
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.247-272
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    • 2012
  • Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

Relationships Among Employees' IT Personnel Competency, Personal Work Satisfaction, and Personal Work Performance: A Goal Orientation Perspective (조직구성원의 정보기술 인적역량과 개인 업무만족 및 업무성과 간의 관계: 목표지향성 관점)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • Asia pacific journal of information systems
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    • v.21 no.4
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    • pp.63-104
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    • 2011
  • The study examines the relationships among employee's goal orientation, IT personnel competency, personal effectiveness. The goal orientation includes learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Personal effectiveness consists of personal work satisfaction and personal work performance. In general, IT personnel competency refers to IT expert's skills, expertise, and knowledge required to perform IT activities in organizations. However, due to the advent of the internet and the generalization of IT, IT personnel competency turns out to be an important competency of technological experts as well as employees in organizations. While the competency of IT itself is important, the appropriate harmony between IT personnel's business capability and technological capability enhances the value of human resources and thus provides organizations with sustainable competitive advantages. The rapid pace of organization change places increased pressure on employees to continually update their skills and adapt their behavior to new organizational realities. This challenge raises a number of important questions concerning organizational behavior? Why do some employees display remarkable flexibility in their behavioral responses to changes in the organization, whereas others firmly resist change or experience great stress when faced with the need to alter behavior? Why do some employees continually strive to improve themselves over their life span, whereas others are content to forge through life using the same basic knowledge and skills? Why do some employees throw themselves enthusiastically into challenging tasks, whereas others avoid challenging tasks? The goal orientation proposed by organizational psychology provides at least a partial answer to these questions. Goal orientations refer to stable personally characteristics fostered by "self-theories" about the nature and development of attributes (such as intelligence, personality, abilities, and skills) people have. Self-theories are one's beliefs and goal orientations are achievement motivation revealed in seeking goals in accordance with one's beliefs. The goal orientations include learning goal orientation, performance approach goal orientation, and performance avoid goal orientation. Specifically, a learning goal orientation refers to a preference to develop the self by acquiring new skills, mastering new situations, and improving one's competence. A performance approach goal orientation refers to a preference to demonstrate and validate the adequacy of one's competence by seeking favorable judgments and avoiding negative judgments. A performance avoid goal orientation refers to a preference to avoid the disproving of one's competence and to avoid negative judgements about it, while focusing on performance. And the study also examines the moderating role of work career of employees to investigate the difference in the relationship between IT personnel competency and personal effectiveness. The study analyzes the collected data using PASW 18.0 and and PLS(Partial Least Square). The study also uses PLS bootstrapping algorithm (sample size: 500) to test research hypotheses. The result shows that the influences of both a learning goal orientation (${\beta}$ = 0.301, t = 3.822, P < 0.000) and a performance approach goal orientation (${\beta}$ = 0.224, t = 2.710, P < 0.01) on IT personnel competency are positively significant, while the influence of a performance avoid goal orientation(${\beta}$ = -0.142, t = 2.398, p < 0.05) on IT personnel competency is negatively significant. The result indicates that employees differ in their psychological and behavioral responses according to the goal orientation of employees. The result also shows that the impact of a IT personnel competency on both personal work satisfaction(${\beta}$ = 0.395, t = 4.897, P < 0.000) and personal work performance(${\beta}$ = 0.575, t = 12.800, P < 0.000) is positively significant. And the impact of personal work satisfaction(${\beta}$ = 0.148, t = 2.432, p < 0.05) on personal work performance is positively significant. Finally, the impacts of control variables (gender, age, type of industry, position, work career) on the relationships between IT personnel competency and personal effectiveness(personal work satisfaction work performance) are partly significant. In addition, the study uses PLS algorithm to find out a GoF(global criterion of goodness of fit) of the exploratory research model which includes a mediating variable, IT personnel competency. The result of analysis shows that the value of GoF is 0.45 above GoFlarge(0.36). Therefore, the research model turns out be good. In addition, the study performs a Sobel Test to find out the statistical significance of the mediating variable, IT personnel competency, which is already turned out to have the mediating effect in the research model using PLS. The result of a Sobel Test shows that the values of Z are all significant statistically (above 1.96 and below -1.96) and indicates that IT personnel competency plays a mediating role in the research model. At the present day, most employees are universally afraid of organizational changes and resistant to them in organizations in which the acceptance and learning of a new information technology or information system is particularly required. The problem is due' to increasing a feeling of uneasiness and uncertainty in improving past practices in accordance with new organizational changes. It is not always possible for employees with positive attitudes to perform their works suitable to organizational goals. Therefore, organizations need to identify what kinds of goal-oriented minds employees have, motivate them to do self-directed learning, and provide them with organizational environment to enhance positive aspects in their works. Thus, the study provides researchers and practitioners with a matter of primary interest in goal orientation and IT personnel competency, of which they have been unaware until very recently. Some academic and practical implications and limitations arisen in the course of the research, and suggestions for future research directions are also discussed.

Development of the Remote Minitoring System of Coastal Ocean Environment based on WWW and PCS (WWW와 PCS를 이용한 원격해양관리 시스템의 구축)

  • 이지홍;노영재;하인수;김인식
    • Proceedings of the IEEK Conference
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    • 2000.06e
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    • pp.167-170
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    • 2000
  • In this paper, we develope a intelligent monitoring system of Coastal Ocean Environment based on WWW(World Wide Web) and PCS(Personal Communication System). This system have capability of real time processing of enviromental variable from various sensors. The system is composed of three part. The first part is mathematical modeling of real ocean. The second is construction server for real time web page. And the third is developing the measurement system which has wireless(PCS) interface to server.

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Relationships among Department Store Patronage Influencing Variables for Apparel Shopping (점포애고행동에 영향을 미치는 변인들간의 관계연구 -백화점 의류쇼핑을 중심으로-)

  • 정혜영
    • The Research Journal of the Costume Culture
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    • v.11 no.4
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    • pp.591-605
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    • 2003
  • The purpose of this study was to examine the comprehensive relationships among personal characteristics, shopping orientations, and attitude which impact department store patronage behavior of apparel shopping. The data were collected via questionnaires from convenient samples of 290 female college students. Statistical analysis of factor analysis and multiple regression analysis were performed in analysing the data. The shopping orientations seemed to be the most important variable in predicting both attitude toward and patronage behavior of department store for apparel shopping. In predicting shopping orientations, material value and income found to be the important variables.

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