• 유통과학연구
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• 제11권11호
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• 보건의료산업학회지
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• 제6권3호
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• pp.1-11
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• 2012

The purpose of this study is to identify the effects of emergency medical technicians' personal traits and job characteristics on job/social stress, job satisfaction, role conflicts, organizational commitment, and self-efficacy. The study population was emergency medical technicians who is working at the hospitals in Yeungnam province. The 200 questionnaires were administered by using ground mail, e-mail, and personal visits and 156 questionnaires were returned(82.5% response rate). Social stress, job satisfaction and role conflicts were significantly determined by personal traits and job characteristic variables. However, job stress, organizational commitment and self-efficacy was only significantly determined by job characteristic variables. In social stress and role conflicts, the subjects with challenge, sociability, acceptance and prudence traits were tend to be significantly higher scores compared to the stability traits. Additionally, among social stress regression models, adding job characteristics to the personal traits model, $R^2$ was increased up to 19% and adding personal traits to the job characteristics model, $R^2$ was increased up to 14%. In conclusion, the study found that personal traits and job characteristics are important variables in explaining social stress, job satisfaction and role conflicts, that would have important managerial implications for recruiting, hiring and managing either new or current emergency medical technicians efficiently.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• 벤처창업연구
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• 제15권5호
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• pp.157-174
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• 2020

본 연구는 사회적기업을 창업하는데 있어서 창업자의 개인적 특성과 사회적기업가정신이 사회적기업 창업의도에 미치는 영향을 알아보고 개인적 특성과 사회적기업가정신의 관계에서 성별의 조절효과를 규명하고자 한다. 이러한 연구목적을 달성하기 위해 사회적기업가정신에 영향을 미치는 개인적 특성을 도덕적 책무, 자기효능감, 감성지능으로 규명하고 사회적기업가정신과 사회적기업 창업의도에 대한 선행연구들을 검토하였다. 연구 결과 첫째, 도덕적 책무, 자기효능감, 감성지능은 모두 사회적기업가정신에 긍정적인 영향을 미쳤다. 둘째, 사회적기업가정신은 사회적기업 창업의도에 긍정적인 영향을 미쳤다. 셋째, 개인적 특성과 사회적기업가정신의 관계에서 남녀의 조절효과를 분석한 결과, 남녀차이에 따른 도덕적 책무와 사회적기업가정신 간의 관계를 나타내는 경로계수 값에서 차이가 나타난 것으로 조사되었다. 하지만, 자기효능감과 감성지능은 사회적기업가정신의 관계에서 성별에 따른 조절효과가 나타나지 않았다. 따라서, 본 연구가 사회적기업의 창업 교육에 있어서 창업자의 개인적 특성을 고려한 사회적기업가정신을 향상시키는 참고자료로 활용되기를 기대한다.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.149-168
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• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• 한국사회복지학
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• 제41권
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• pp.7-42
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• 2000

Little empirical study has been conducted concerning social worker' empowerment that has very important function on clients' empowerment. Using the sample of 222 social workers selected from 92 community welfare centers, this study attempted to identify social workers' empowerment level and its predictors. This study used the empowerment scale developed by Leslie, Holzhalb, Holland (1998) that focuses on measurement of social workers's empowerment in social work agencies. Using confirmatory factor analysis, it was confirmed that the scale has three factors such as control of work environment, work relationships, and personal work orientation. This study showed that using 5 points scale, mean of social workers' empowerment is 3.67. In identifying predictors of the empowerment, this study used variables from the following aspects: organizational characteristics, job characteristics, and individual characteristics. Using regression analysis, it was found that variables related to job characteristics such as role ambiguities, role conflicts, and skill varieties are statistically very significant predictors of social workers' empowerment. Self-esteem in personal characteristics and participation in decision making and transformational leadership in organizational characteristics are also statistically significant predictors of social workers' empowerment. This study also revealed that self-control and self-esteem variables function as moderator in the relation with variables such as role ambiguities and role conflicts. Finally, this study discussed the direction of future research in social workers' empowerment and the areas that management efforts should be focused on for promoting social workers' empowerment.

• 대한가정학회지
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• 제49권1호
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• pp.107-120
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• 2011

This study is focused on the levels of life satisfaction influenced by the socio-demographic characteristics, personal activities, personal support and psychological characteristics. We surveyed 504 future elderly people(age between 50 to 64) and the elderly(over 65). The results are as follows; First, future elderly people are more satisfied with their life than the elderly. Second, life satisfaction of the future elderly is rarely influenced by the social demographic characteristics. Whereas, life satisfaction of the elderly is more influenced by the socio-demographic characteristics rather than the personal activities. Supports from neighbors and psychological characteristics are more satisfying their lives. Thus, we should come up with new programs providing opportunities to attend various social activities to maximize their life satisfaction of the future elderly. For the elderly, we need systems to build social network for supports from neighbors and to provide more job opportunities and educating programs.

• 한국생활과학회지
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• 제8권2호
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• pp.255-273
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• 1999

The purpose of this study was to examine the relationship between characteristics of personality and respondent characteristics of Kinetic Family Drawing for young children. The subjects were 170 children(110 boys and 60 girls). The personal interview contained Personality Characteristic Test for young children(In-Sub Song, 1993) and Kinetic Family Drawing Test(Burns and Kaufman, 1982). Results of the test were analyzed by t-test and ANOVA by SAS program. Results are followings. First, chileren's sex and the general tendency of personal characteristic showed significant difference in the emotional personality among 4 personality characteristics. Girls show more positive tendency than boys in moral, physical, appearance and feature which expressed personal feeling and emotion. Also, girls showed more positive tendency than boys in personal characteristic which showed physical ability. Second, Children's sex and individual characteristic in Kinetic Family Drawing respondent characteristic showed significant difference in own's arm length. Also, Using a rare of paper and chapter 1 of the power among the family showed significant difference in styles and symbols. The boys drew lengther arms compared with their height than the girls. The girls were less complicative, anxious, comparative and aggressive for their family. Third, As a result of the study about the relationship between 4 personal characteristics of children and individual's behavior in Kinetic Family Drawing respondent characteristic, the significant difference is showed in academic personality and social personality had higher completion of their father's feature and drew bigger feet. In socal personality, negative behavior than positive children. Fourth, As a result of the study about the relationship between 4 personal characteristics of children and individual's characteristic, the significant difference were found in academic personality, social personality, family personality and emotional personality. Children with negative academic personality drew longer arms than children with positive academic personality, social personality and family personality. Also, Children with negative emotional personality drew more siblings than children with positive emotional personality. Fifth, The academic personality and the social personality had significant difference in the relationship between 4 personal characteristics of children and dynamics. In social personality, normal children were more tendencious to look at the important person with their mother's direction than positive children. Sixth, In terms of the relationship between 4 personal characteristics of children and mode, academic personality and family personality showed significant difference. Children with negative academic personality used more edge of papers than children with positive academic personality and children with positive academic personality and children with negative family personality fold more papers than children with positive family personality. At last, there were no significant difference between 4 personal characteristics of children and styles as well as symbols.

• 한국산학기술학회논문지
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• 제20권7호
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• pp.497-511
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• 2019

본 연구에서는 직장인의 기업가 정신과 개인적 특성이 창업의도에 미치는 영향을 살펴보고, 사회적 네트워크의 조절효과를 통하여 창업의도에 영향을 주는 어떤 요인들이 중요하게 작용하고 있는지를 분석하고자 한다. 이를 위해 30대 이상의 직장인 374명을 대상으로 설문조사를 실시하였다. 창업의도의 실태를 파악하기 위하여 기술통계을 하였으며, 타당성을 분석하기 위하여 탐색적 요인분석을 실시하였다. 또한 변인들과의 관계를 알아보기 위해 상관분석을 실시하였고 마지막으로 기업가 정신과 개인적 특성에서 사회적 네트워크의 조절효과를 알아보기 위해 위계적 회귀분석을 실시하였다. 연구 결과 첫째, 기업가 정신은 외향성, 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 정적상관, 내향성과는 부적상관이 있는 것으로 나타났다. 둘째, 개인적특성 중 외향성은 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 정적상관, 내향성과는 부적상관이 있는 것으로 나타났다. 내향성은 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 부적상관을 보였고, 자기효능감은 사회적 네트워크, 창업의도와 정적상관이 있는 것으로 나타났다. 셋째, 개인적 특성과 창업의도 간의 관계를 사회적 네트워크가 조절하는 것으로 나타났다. 본 연구에서 도출된 결과들을 반영하여 미래 창업을 준비하고 있는 사람들이 본인의 역량을 검증하고 창업을 시작할 수 있는 의미 있는 참고자료가 되기를 기대한다.

• 한국주거학회논문집
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• 제21권4호
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• pp.23-31
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• 2010

This study aims to examine the educational function space of university dormitories at local universities with corridor centered structure in Honam area regions based on direct and indirect parameters on the whole satisfaction of users in residential environment factors and personal characteristics. First, according to relations among parameters, educational and cultural activities of four major activities within the dormitory had indirect influences on social activities, eating and sleeping activities had no direct influence on other activities. And social activity had direct influence on the general satisfaction as an important parameter and educational and cultural activities had indirect influence on the whole satisfaction through social activities. Detailed results show that, in the first educational activities directly affecting the lighting and air conditioning facilities (0.22), safety (0.326), Territoriality (0.327), the space density (-0.167), directions (-0.166) and yeohyang having personal characteristics and the safety of the second cultural activities (0.183), Territoriality (0.361), Aesthetics (-0.13) and the personal characteristics Sex (-0.179), the direct effect, third, and erosion has a direct impact on activity The flexibility of the space factor (-0.128) and Territoriality (0.38) and the personal characteristics grade (0.172), respectively. Fourth in social activities directly affecting the pathfinding (-0.104), and parameter, education (0.388) and cultural activities (0.445), and some of the factors affecting the indirect lighting and air conditioning facilities, safety, and Territoriality, the space density, directions, grade, they could influence through educational activities to be analyzed. That is, territoriality in educational function space is the important factor that users react very sensitively in educational, eating and sleeping activities and educational function space must secure area and division considering personal and public use as the space accommodating activity which is lacking in unit residential space. Accordingly, the safety of educational function space in university dormitory is considered as the fundamental safety matter on the fire prevention, hygiene and cleanness for users in the satisfaction of educational and cultural activities.