• Journal of Families and Better Life
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• v.24 no.3 s.81
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• pp.83-94
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• 2006

In order to understand how consumers' buying motivation is formed, that is the starting point of consumer behavior or consumers' decision-making processes, we examined how the interpersonal orientation for consumers is organized to control buying motivation and create a stepping-stone for subjects' behavior in fast varied consumer environments. In addition, we examined what influence this interpersonal orientation has on consumers' buying motivations. The results are shown as follows: First, interpersonal orientation is classified into six categories, according to Cohen's three types, i.e., compliance, detachment I: emotion independence, detachment II: performance independence, detachment III: perception independence, aggressiveness I: competitiveness, aggressiveness II: aggressiveness. Second, based on our inspection of the relation between interpersonal orientation and consumers' buying motivations, for external motivation and internal motivation, the value of R2 in regression seems too low to act as an influencing power on interpersonal orientation, while in case of introjected motivation, identified motivation I: self respect, and identified II: pursuit of harmony, I there seems to be some relationship.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.192-199
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• 2017

The purpose of this study is to research service industry employees performance in Seoul's deluxe hotels can improve based on aspects of growth needs in professional development, job esteem, and customer orientation. How growth needs and job-esteem affect employees' customer orientation is important to try and discover the mediating effect that the employees' psychological ownership contributes to the relationship between growth needs, job-esteem, and customer orientation. According to the results, growth needs and job-esteem effect to customer orientation and an employees' psychological ownership has a mediating effect between growth needs, job-esteem and customer orientation. Based on these findings, critical theoretical and practical implications, as well as future research suggestions, have been provided for hotel managers to aid in employee management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.268-276
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• 2017

The aim of this study was to verify the theoretical relationship between sports ability beliefs, achievement goal orientation, exercise flow, and athletic performance in college golf athletes. The results of the Statistical Package for Social Sciences (SPSS) 18.0 and Analysis of MOment Structures (AMOS) 18.0 performed on the data collected from 211 participants are as follows. First, hypothesis testing showed that college golf athletes with incremental beliefs set task-oriented goals (C.R.=3.780, p<.001). Second, the task-oriented goals (C.R.=4,082, p<.001) and ego-oriented goals (C.R.=3.819, p<.001) in achievement goal orientation raised the level of flow during golf. Third, in achieving goal orientation, only task orientation led to a higher perceived level of golf performance (C.R.=3.020, p<.01). Fourth, a higher level of flow led to higher levels of golf performance (C.R.=4.642, p<.001). Other sub-factors were not statistically significant in the current study. These results could be applied in the field of sports as they show what results can be achieved depending on the athlete's belief in their sports ability.

• Korean Security Journal
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• no.17
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• pp.109-129
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• 2008

The purpose of this study is to analyze the relationship of market orientation, and business performance in the security firms. To achieve the goal of the study, it has used various methods to study. First of all, it has carried out documentary surveys through literatures review on market orientation and business performance of the security firms, and practical researches side by side. In the documentary surveys, it has developed the framework of study and questionnaires based on the domestic and foreign books, theses, materials of public institutions, and other materials. In the practical researches, basing on the selected study models and hypotheses, it has selected 15 security companies which are located in Seoul, Gyeonggi and Chungcheong Provinces with the stratified cluster random sampling method. It has polled the employees of the security companies for about 2 months from 5 August to 10 October 2006, distributing 20$\sim$50 pieces per company. It has distributed 600 pieces and used 565 pieces for analysis excepting unfaithful 35 pieces. The collected questionnaires were analyzed by SPSSWIN 14.0 program. and The methods to analyze the materials were factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and path analysis through regression analysis. The results obtained from the study using analysis methods above are as follows. Finally, market orientation influences on business performance. In other words, the higher market orientation is, the better financial and non financial outcomes are.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.45 no.1
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• pp.55-63
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• 2008

Ridge orientations of fingerprint image are crucial informations in many parts of fingerprint recognition such as enhancement, matching and classification. Therefore it is essential to extract the ridge orientations of image accurately because it directly affects the performance of the system. The two main properties of ridge orientation are 1) global characteristic(gradual change in whole part of fingerprint) and 2) local characteristic(abrupt change around core and delta points). When we only consider the local characteristic, estimated ridge orientations are well around singular points but not robust to noise. When the global characteristic is only considered, to estimate ridge orientation is robust to noise but cannot represent the orientation around singular points. In this paper, we propose a novel method for estimating ridge orientation which represents local characteristic specifically as well as be robust to noise. We reduce the noise caused by scar using iterative outlier rejection. We apply adaptive measurement resolution in each fingerprint area to estimate the ridge orientation around singular points accurately. We evaluate the performance of proposed method using synthetic fingerprint and FVC 2002 DB. We compare the accuracy of ridge orientation. The performance of fingerprint authentication system is evaluated using FVC 2002 DB.

• Journal of Venture Innovation
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• v.6 no.1
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• pp.115-137
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• 2023

This study analyzed the relationship between organizational innovative capability and absorptive capacity, market and technology orientations, and their impact on business performance for IT-BPO companies that are required to absorb new technologies from a leading perspective in the digital transformation era. To achieve this, an online specialized research company and offline surveys were conducted on 291 domestic IT-BPO companies, and SPSS 23 was used for descriptive statistics and reliability analysis while AMOS 23 was used for hypothesis testing including validity and mediating effects. The main findings were as follows: First, in the relationship between innovation and absorptive capabilities and Market Orientation Strategic(MOS), learning capability and knowledge network capability were found to have a statistically significant positive (+) effect on MOS. In the relationship between innovation and absorptive capabilities and Technology Orientation Strategic(TOS), R&D capability, potential absorptive capacity, and realized absorptive capacity had a statistically significant positive (+) effect on TOS. Second, in the relationship between innovation and absorptive capabilities and BP, only R&D capability was found to have a significant effect on BP. Third, both market orientation and technology orientation were found to have a significant positive (+) effect on BP. These findings suggest that effective competency factors can be identified according to the market and technology orientations pursued by IT-BPO companies to increase their growth and value creation, and provide implications for developing differentiated competency enhancement strategies based on strategic objectives.

• International Area Studies Review
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• v.18 no.3
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• pp.89-110
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• 2014

This study build an integrated model of a relationship between the supply chain orientation(SCO), the performance of a supply chain management(SCM) and an export performance in a domestic manufacturing SMEs. Twelves hypotheses including the mediating effect of the structural SCO and the customer-focused performance of SCM were analyzed on the 212 SMEs. In the result of the analysis, the strategic SCO has a positive effect on the both of the SCO and the operational performance of the SCM. The structural SCO has a positive effect on the performance of the SCM. Also, the operational performance of the SCM has a positive effect on the export performance of SMEs. In the mediating effect, the structural SCO has a fully mediating effect between the strategic SCO and the customer-focused performance of SCM. In addition, it has a partial mediating effect on the relationship of the strategic SCO and the operational performance of the SCM. The operational performance of the SCM has a fully mediating effect between the structural SCO and the customer-focused performance of SCM.

• Korean Management Science Review
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• v.24 no.1
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• pp.45-62
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• 2007

We aim to explain the role of corporate's 'long-term orientation' and 'asset specificity' in the process of SCM(Supply Chain Management) practices' effect on SCM performances, with empirical study about 167 manufacturing companies ail over the country. With confirmatory factor analysis and structural equation model using AMOS program, we conclude long-term orientation and asset specificity act as 'infra-structural role', rather than 'Intermediate role', in the process of SCM practice's effect on SCM performances.

• Advances in aircraft and spacecraft science
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• v.4 no.2
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• pp.93-124
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• 2017

Aeroelastic performance controls wing shape in flight and its behaviour under manoeuvre and gust loads. Controlling the wing‟s aeroelastic performance can therefore offer weight and fuel savings. In this paper, the rib orientation and the crenellated skin concept are used to control wing deformation under aerodynamic load. The impact of varying the rib/crenellation orientation, the crenellation width and thickness on the tip twist, tip displacement, natural frequencies, flutter speed and gust response are investigated. Various wind-off and wind-on loads are considered through Finite Element modelling and experiments, using wings manufactured through polyamide laser sintering. It is shown that it is possible to influence the aeroelastic behaviour using the rib and crenellation orientation, e.g., flutter speed increased by up to 14.2% and gust loads alleviated by up to 6.4%. A reasonable comparison between numerical and experimental results was found.

• Asia Marketing Journal
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• v.11 no.2
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• pp.37-51
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• 2009

Although previous studies have made significant progress in adaptive selling behavior (ASB), few studies have considered salesperson's customer orientation (CO) and learning behavior as determinants of effective sales management (ASB and relationship-making efforts), despite the discussion of important roles of these constructs. The authors test not only the relationships of salesperson's CO and market-based learning behavior to ASB and relationship-making efforts, but also the effects of ASB on relationship-making efforts and performance. The results of the study, which is done with samples of salespeople from Korean companies, indicate that salesperson's CO and market-based learning behavior are identified as significant determinants of ASB. Moreover, both salesperson's ASB and relationship-making efforts have significant effects on sales performance. On the other hand, as per salesperson's relationship-making efforts, salesperson's CO has a positive effect, but salesperson's market-based learning behavior and ASB do not influence his or her relationship-making efforts, which suggest a provocative possibility of conceptualization regarding the relationship between ASB and relationship management efforts.