• Journal of Korean Society of Rural Planning
• /
• v.21 no.2
• /
• pp.79-90
• /
• 2015

In empirical studies on rural development projects, differentiation tends to be considered a strategy aimed at increasing the number of visitors. Rural development projects include the improvement of living environment, and the discussion about project goals and evaluation of project results are often focused on the aspect of rural tourism. Thus, subjective benefits of such projects for residents are omitted. This study examines the meaning of differentiation from the perspective of residents and explores the validity of the number of visitors and the possibility of reflecting residents' subjective score as evaluation indicators for a project. To achieve such an objective, this study uses survey data collected from 153 people in 38 comprehensive development projects in areas of Eup and Myeon, Korea. The results of this study show that differentiation is viewed as a by-product of positive improvement from a rural development project, from the perspective of residents. The effects of rural development are classified into two dimensions: socioeconomic effects and living environmental effects. Landscape improvement is included in the dimension of living environmental effects and an increase in the number of visitors is included in the dimension of socioeconomic effects. As such, they are confirmed to be the factors that determine the level of differentiation. For example, the increase in the number of visitors is confirmed to be a valid indicator of project success, in which two-dimensional characters are reflected. The level of differentiation evaluated by residents is a result of the workings of the above two factors. Unlike in previous studies, the possibility of evaluation based on the perception of residents is confirmed in the evaluation of results. When the level of differentiation is interpreted as the direct result of a project, the number of visitors has an impact on socioeconomic effects, and the project content of landscape improvement has an impact on living environmental effects. The goal of policy and residents is the same in terms of the effort residents may make in maximizing results of a project by themselves; thus, the government's goal is achieved even when a project is carried out under the autonomy of residents. Ultimately, the government should focus on providing conditions in which active citizen participation can not only occur but help to establish a policy direction, which subsequently strengthens the substantial rights of residents.

• Korea Trade Review
• /
• v.45 no.4
• /
• pp.137-152
• /
• 2020

The increase in national income, the expansion of transportation network, the increase in leisure time, and the influx of foreign tourists in the era of internationalization, the influx of the outside population of Jeju region increased rapidly until 2020. However, the corona 19 (Covid-19) incident that began in January 2020 has hit the entire industry, and the tourism industry in Jeju has also been greatly damaged. However, in the second half of 2020, with some calming of the Corona 19 situation and difficult to leave overseas, the number of visitors to Jeju Island is increasing again as Koreans choose Jeju Island as their domestic tourism. This study analyzed the capacity of Jeju's external population based on the Contingent Valuation Method, and based on this, attempted to suggest policy recommendations for Jeju. The size of accommodations such as the density of visitors, toilets, and rest areas were excluded from consideration, and the level of securing the parking lot already exceeded the capacity, and the rate of securing the parking lot was 93.4%. In the case of accommodation, the total number of available rooms is 88,691, even if one guest per room is assumed, which is 32,372,215 per year, which is sufficient in terms of visitor capacity. To analyze the aspects of psychological capacity, this study analyzed whether the residents are feeling psychological discomfort through three methods of road congestion, garbage disposal, and sewage treatment through Contingent Valuation Method. However, the inconvenience caused by the increase of visitors and the effect of continuous population influx is working in combination, and it has the limitation that the effects of these independent factors cannot be specifically separated. As a result of the study, discomfort has already been recognized in terms of psychological capacity among the factors of capacity, and it was estimated that a cost of about 45 billion won per year was incurred as a result of deriving psychological costs through Contingent Valuation Method. In the future, a policy review is needed to resolve or maintain the perception of this discomfort through continuous management. Accordingly, it is necessary to recognize that the increase of visitors leads to the psychological discomfort of the residents, and to seek a policy alternative that can simultaneously increase the number of visitors and the comfort of the residence.

• Journal of the Korean Institute of Rural Architecture
• /
• v.24 no.3
• /
• pp.47-57
• /
• 2022

This study attempted to grasp the status and perception of Uljin Geumgangsong by grasping mass media issues and user perception using big data, and to present basic data when constructing monitoring using user perception by examining the establishment relationship of agenda setting from a time-series perspective. The results of collecting and analyzing text data that can identify mass media and visitor awareness are as follows. First, both mass media and visitor keywords were related to the importance of the value and meaning of Uljin Geumgangsong. Second, in the case of the connection network, Geumgang Pine Agriculture was centered, but in the case of difference in perception between mass media and visitors, such results were derived due to the object of interest. Third, in the case of the connection relationship structure, the connection strength was strong because there were many overlapping contents of mass media. Fourth, as a result of the centrality analysis, both mass media and visitor-aware keywords were positively recognized as spaces created and maintained through institutional support, and objective perception could be grasped by finding hidden keywords. Fifth, as a result of time series analysis, it was possible to grasp the flow through the issue keywords that appeared by period, and unlike the past, it was recognized as a place for tourism and travel. Finally, as a result of examining whether the agenda setting is consistent, there is a mass media influence, so it is thought that more diverse and more information and publicity are needed by utilizing it.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.40 no.3
• /
• pp.51-59
• /
• 2012

Zoological parks are considered to be a recreational place for family outings and most importantly the starting place of contact with animals in the modem society. Due to environmental threats and the loss of wildlife habitats, the zoos have significant roles to play in education, research and conservation in addition to the traditional role-entertainment, but research on zoos and their visitors is very limited in Korea. The present study surveyed that the zoo visitors' perceptions of the role of zoos, satisfaction, and behaviors in 6 public zoos, during which 730 zoo visitors were interviewed. The results indicated that the zoos represent an opportunity for family-based trips, enjoyment with family or friends and education that are the primary motives for visiting the zoos. The findings demonstrate that respondents considered the four main roles of zoos namely conservation, education, entertainment, and research to be important and recognize its value for conservation and environmental education. The determinants of satisfaction of zoo visitors were ease of visibility, welfare of captive animals, and the availability of information. Most respondents believed that naturalistic exhibits and animal welfare were very important. In order to reinforce the roles of the zoo in modem society, multidisciplinary efforts are needed to improve the animal welfare, replicate native habitats, and develop various education programs.

• Journal of Intelligence and Information Systems
• /
• v.29 no.1
• /
• pp.215-231
• /
• 2023

Taking Pingjiang historical and cultural block in Suzhou as an example, this paper collects 1436 tourist comment data from Ctrip. com with Python technology, and uses network text analysis method to analyze frequency words, semantic network and emotion, so as to evaluate the tourist perception characteristics and levels of the Grand Canal cultural heritage. The study found that: natural and humanistic landscapes, historical and cultural deposits, and the style of the Jiangnan Canal are fully reflected in the perception of visitors to the Pingjiang Historical and Cultural District; Tourists hold strong positive emotions towards the Pingjiang Road historical and cultural district, however, there is still more space for the transformation and upgrading of the district. Finally,suggestions for measures to improve the perception of tourists of the Grand Canal cultural heritage are given in terms of conservation first, cultural integration and innovative utilization.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.37 no.4
• /
• pp.32-41
• /
• 2009

Places such as famous urban sights and foreign settlements have recently been created in Korea, which reflects the increase in social and cultural exchanges and the number of place-making and landscape-planning projects. Understanding place identity is required in environmental design and planning. This paper examined the components of the identity of place through comparison of perceptions of "placeness" between residents and visitors of Seo-Rae Village, Seoul, Korea. More than 40% of French nationals in Korea reside in the village, which many Koreans visit as an urban sightseeing place. Twenty-five French inhabitants and forty-one Korean visitors were surveyed. Insideness of Seo-Rae Village was formed by limited activities and needs of the residents, primarily children's education and food purchases. Residents mentioned that the physical environment, especially buildings, lacked theauthenticity of French style. The symbolic meaning of the French village influenced the visitors' activities. The authenticity of French style, however, did not affect the perception of visitors and outsideness of the place. Visitors' activities and cognitive meanings of the place were formed mainly by the commercial environment established by Korean investments. Commercialization of the place and related activities played an important role in establishing insideness of the place. The village shows the phenomenon of the reversal of insideness and outsideness. The "placeness" of Seo-Rae village has been shaped by visitors' tastes rather than the true experience of insideness. Mass identity formed by mass media using French characteristics influenced this phenomenon. Insideness formed by inhabitants appeared to be a pseudo-place, which was created by the French tastes of visitors and lacked French authenticity. Seo-Rae Villagerepresents a superficial cloak.

• Korean Institute of Interior Design Journal
• /
• v.20 no.6
• /
• pp.192-199
• /
• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• International Journal of Contents
• /
• v.5 no.3
• /
• pp.24-32
• /
• 2009

Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

• Journal of the Korean Society of Food Culture
• /
• v.4 no.3
• /
• pp.229-236
• /
• 1989

Fast food restaurants are growing in numbers in Korea since they were introduced abot a decade ago. To develop an effective marketing strategy for fast foods, it is important to assess consumer's acceptability and identify demorgraphic, environmental, and managerial factors which influence consumer's perception on the fast food restaurants. A total of 595 customers were surveyed at thirty hamburger chain restaurants in Seoul from November 7 to 15, 1988. Analyses of the collected data revealed that adolescents, females, and the people with high income were the major customers and visited more than once or twice a week; frequent visitors rated meals more favorably in terms of the quality, service and cleanliness, and they also rated meals of foreign brand more favorable than those of domestic one; the female group perceived the change in their dietary habits more than any other groups; cleanliness, convenience, atmosphere, courtesy, and the taste of foods were significant factors in purchasing fast foods; and customers were most satisfied with convenience, while least satisfied with the price and the quantity of foods. From these findings, it is sggested that the manager of the fast food restaurant must consider the consumer's perception of fast foods in terms of pros and cons in order to operate her/his restaurant successfully.

• Journal of Distribution Science
• /
• v.19 no.9
• /
• pp.41-52
• /
• 2021

Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's understanding towards complex products. The objective of this research is to investigate the impact of virtual reality on real world purchase intention of automotive cutting tools in Thailand's exhibitions. Hence, the research framework was constructed by telepresence, perception narrative, authenticity, trustworthiness, functional value, aesthetics, and purchase intention. Research design, data and methodology: Samples were collected from 500 visitors who participated in the selected top two metalworking exhibitions. Mix sampling approach is applied by using non-probability sampling methods of purposive or judgmental sampling, quota sampling, and convenience sampling method, respectively to reach target samples. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze and confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicate that authenticity, functional value, and trustworthiness induced higher experiential value towards purchase intention. Those variables are stimulated by telepresence and perception narrative towards VR experience. Conclusions: Consumer's purchase intention towards VR experience on engineering cutting tools rely on consumer's sense of authenticity, trustworthiness, and functional value. Hence, marketing practitioners in automotive companies are encouraged to develop VR which focusing on significant factors to enhance consumers purchase intention.