• 한국항공운항학회지
• /
• 제15권3호
• /
• pp.46-56
• /
• 2007

This research examined how pilots perceive risks when faced with emergency flight situations. We had 116 commercial airline pilots evaluate riskiness of 39 non-routine flight situations. The pilots' risk perception was analyzed as a function of their position (captain vs. first officer), expertise (expert vs. novice), and military flight experience (with vs. without military experience). Results showed that captains evaluated potential-risk situations and low-risk situations more dangerous than first officers. However, there were no differences between experts and novices, and between pilots having military flight experience and pilots not having military flight experience in risk perception. The analysis of multi-dimensional scaling revealed that the pilots used controllability as a key dimension for evaluating riskiness, though the other dimensions they used varied with their position, expertise, and military flight experience.

• 한국항만경제학회지
• /
• 제31권4호
• /
• pp.151-168
• /
• 2015

수출기업의 경우 최종 바이어에게 물품을 인도할 때까지 다양한 불확실성을 회피하고 안정적인 물품인도를 위한 수단으로 해외 물류센터를 이용하고 있으며, 물류센터에서 제공되는 품질 수준에 따라 바이어와의 지속적인 거래관계 구축을 도모할 수 있다. 이에 본 연구에서는 수출화주 기업을 중심으로 이들 기업이 갖고 있는 기업특성에 따라 해외물류센터를 활용하는 동기와 현지에서 이용하는 물류센터의 서비스 품질 지각에 차이가 존재하는지 분석하고자 했다. 분석결과, 해외물류센터의 활용 동기에 있어서는 기업의 규모와 제품특성에 따라서는 물류센터를 활용하는 동기에 인식차이가 존재하지 않았으며, 다수의 응답기업에서 국내외 경쟁사에 대한 대응, 바이어의 요구를 충족하기 위해 해외 물류센터를 활용하는 것으로 나타났으며, 해외물류센터 활용 시 지각하는 서비스 품질에 있어서는 물류센터 내 포장 및 라벨링 작업에서 지각하는 품질 수준이 낮은 것으로 나타났다. 또한 주로 문제발생 대응, 정시배송, 주문진행 정보 서비스 등의 변수에서 물류서비스 품질을 높게 지각하고 있는 것으로 분석되어졌다. 특히 취급제품의 특성에 따른 품질 지각 수준이 다른 것으로 분석되어 향후 바이어가 수입하는 제품의 특성에 따라 적절하게 물류센터의 서비스를 활용해야 할 필요가 있는 것으로 분석되었다.

• 한국의류산업학회지
• /
• 제10권5호
• /
• pp.618-624
• /
• 2008

The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

• 복식문화연구
• /
• 제14권6호
• /
• pp.900-916
• /
• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• 한국건설관리학회논문집
• /
• 제23권3호
• /
• pp.13-24
• /
• 2022

건설공사는 다양한 리스크에 노출되어 있으며, 건설공사의 리스크는 더욱 증가하는 경향을 보이고 있다. 건설공사의 리스크 증가는 건설사의 리스크 예측 및 대응의 중요성을 더욱 증가시키고 있다. 건설사가 건설공사의 리스크를 대응하는 방법 중 하나는 리스크 비용을 사전에 예측 또는 산정하여 이를 실행예산에 반영하는 것이다. 리스크 비용과 관련하여 다양한 연구들이 수행되어 왔지만, 국내 건설사의 실행예산 편성 시 리스크 비용 산정에 관한 인식과 실태에 관한 분석은 미흡한 것으로 나타났다. 본 연구의 목적은 종합건설사의 실행예산 편성 시 리스크 비용 산정과 관련된 인식과 실태를 조사·분석하여 주요 특징 및 시사점을 도출하는데 있다. 본 연구의 주요 결과를 요약하면 실행예산 편성 시 리스크 비용 반영의 중요성에 대한 인식은 상당히 높았으나, 상대적으로 리스크 비용을 산정하는 수준은 상대적으로 미흡한 것으로 나타났다. 리스크 비용 산정을 효과적으로 수행하기 위해서는 실적 데이터, 가이드라인, 전사적 표준절차 등 실무기반이 구축되어야 하며, 충분한 견적기간도 할애될 필요가 있었다. 또한 리스크 비용 산정을 위해 빅데이터 분석기법을 포함한 정교한 분석기법의 활용에 대한 관심은 높지만 현재 준비 및 활용 수준은 낮은 것으로 나타나 이에 대한 실무 적용성을 높이기 위한 연구개발이 필요하다고 할 수 있다.

• Journal of East Asia Management
• /
• 제3권2호
• /
• pp.65-82
• /
• 2022

The purpose of this study is to analyze the effects of start-up risks on university students's entrepreneurial intention. In particular, the start-up risk considers the recent ongoing Covid_19 Pandemic along with the level of awareness of the start-up risk of business administration university students. For this purpose, a total of 204 questionnaires collected for two months from October to November in 2020 were used to verify this relevance empirically through multiple regression analysis. The empirical analysis results are as follows. First, the level of students' awareness of start-up risks has no statistically significant relevance to their entrepreneurial intention, but the higher the level of negative perception of Covid_19 Pandemic, the lower the entrepreneurial intention. On the other hand, additional analysis showed that the students with low self-efficacy majoring in business administration, it was found that negative perceptions of start-up risk had a negative effect on start-up willingness. This study is timely and different from previous studies in that it empirically verified the effect of start-up risk on business administration university students' entrepreneurial intention at a time when negative perceptions of start-up risk increase and COVID_19 Pandemic make it increasingly difficult to start a business administration universit student.

• Nutrition Research and Practice
• /
• 제4권1호
• /
• pp.75-81
• /
• 2010

This study explored the conceptual framework of dieticians' intentions to recommend functional food and the mediating role of consumption frequency. A web-based survey was designed using a self-administered questionnaire. A sample of Korean dieticians (N=233) responded to the questionnaire that included response efficacy, risk perception, consumption frequency, and recommendation intention for functional foods. A structural equation model was constructed to analyze the data. We found that response efficacy was positively related to frequency of consumption of functional foods and to recommendation intention. Consumption frequency also positively influenced recommendation intention. Risk perception had no direct influence on recommendation intention; however, the relationship was mediated completely by consumption frequency. Dieticians' consumption frequency and response efficacy were the crucial factors in recommending functional foods. Dieticians may perceive risks arising from the use of functional foods in general, but the perceived risks do not affect ratings describing dieticians' intentions to recommend them. The results also indicated that when dieticians more frequently consume functional foods, the expression of an intention to recommend functional foods may be controlled by the salience of past behaviors rather than by attitudes.

• 복식문화연구
• /
• 제21권1호
• /
• pp.129-138
• /
• 2013

Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.

• 한국가정과학회지
• /
• 제1권1호
• /
• pp.126-142
• /
• 1998

The purpose of this study was to investigate the relationship between perceived risk and purchasing behavior of clothing gift among adult women. Data were collected from 258 adult women reside in Kwangiu who have ever been to purchase clothing gift during recent six months using a qusetionaire. Frequency Analysis, Factor Analysis, Correlation Analysis, T-test were carried out in the collected data. The findings were as follows; 1. The types of risks that respondents perceived when they purchased clothing gift were identified as practical-economic risk, the social-psychological risk, the fashionable risk and the time-refunding risk. 2. The higher the self-satisfaction motivation was, the higher the social-psychological risk and the higher the practical motivation was, the higher the practical-economic risk (P<.001). 3. The degree of the perceived risks of the Low Planning Group was higher than that of the High Planning Group (P＜.001). 4. When the respondents perceived social-psychological risk high, they considered brand, fashionability, and store type as more important selective criteria and when the practical-economic risk perceived high, practicality, store service were conidered more important (P＜.05). 5. When respondents perceived social-psychological and fashionable risk high, they used both personal information and non-personal information high (P<.01). (Korean J Human Ecology 1(1) : 126∼142, 1998)

• 미술이론과 현장
• /
• 제14호
• /
• pp.217-245
• /
• 2012

The aim of this paper is to show how the paradigm of disaster resilience may help reorienting urban planning policies in order to mitigate various types of risks, thanks to carefully thought action on heritage and conservation practices. Resilience is defined as the "capacity of a social system to proactively adapt to and recover from disturbances that are perceived within the system to fall outside the range of normal and expected disturbances." It relies greatly on risk perception and the memory of catastrophes. States, regions, municipalities, have been giving territorial materiality to collective memory for centuries, but this trend has considerably increased in the second half of the 20th century. This is particularly true regarding the memory of disasters: for example, important traces of catastrophes such as urban ruins have been preserved, because they were supposed to maintain some awareness and hence foster urban resilience - Berlin's Gedachtniskirche is a well-known example of this policy. Yet, in spite of preserved traces of catastrophes and various warnings and heritage policies, there are countless examples of risk mismanagement and urban tragedies. Using resilience as a guiding concept might change the results of these failed risk mitigation policies and irrelevant disaster memory processes. Indeed, the concept of resilience deals with the complexity of temporal and spatial scales, and with partly emotional and qualitative processes, so that this approach fits the issues of urban memory management. Resilience might help underlining the complexity and the subtlety of remembrance messages, and lead to alternative paths better adapted to the diversity of risks, places and actors. However, when it is given territorial materiality, memory is almost always symbolically and politically framed and interpreted; Vale and Campanella had already outlined this political aspect of remembrance and resilience as a discourse. Resilience and the territorialization of memory are not ideologically neutral, but urban risk mitigation may come at that price.