• Agribusiness and Information Management
• /
• 제12권2호
• /
• pp.6-23
• /
• 2021

This study analyzes overall honey consumption and purchasing behavior, and in particular, seeks to identify factors that influence the willingness to pay (WTP) for native honey. A survey of 500 South Korean consumers was conducted to understand their purchasing experiences and perceptions related to honey. A multiple linear regression analysis was carried out to comprehend the effect of the following factors on the willingness to pay for native honey: 1) knowledge of honey, 2) health consciousness, 3) the unhealthy = tasty intuition (UTI), and 4) positive perception of sweetness. As a result, consumers with more knowledge about honey, higher health consciousness and more positive perception of sweetness were more willing to pay for native honey. On the other hand, past honey purchasing or consuming experience had no significant impact on the willingness to pay for native honey. Marketing strategies and implications were derived from the characteristics of native honey consumers identified in this study.

• 한국지역사회생활과학회지
• /
• 제28권4호
• /
• pp.547-559
• /
• 2017

This study was conducted to investigate the perception about the construct in the Theory of Planned Behavior using In-depth interview for 24 housewives with elementary school children. Most housewives did not have an intention to buy organic vegetables more in the future than in the present. They showed positive attitudes toward organic vegetables in terms of non-use of pesticides and fertilizers, taste, nutrient content, freshness, mental health, and protection of the environment. They showed negative attitudes toward organic vegetables in aspect of price, credibility of organic vegetables, differences in nutrients, appearance, size, perishability, and accessibility. Children, especially those with diseases, were the most influential persons to their mothers for buying organic vegetables. Housewives' negative attitudes toward organic vegetables were barriers for buying more organic vegetables and they were not willing to overcome these barriers actively. Therefore, government policy and nutrition education to change attitudes is needed to increase consumption of organic vegetables.

• 한국의류산업학회지
• /
• 제24권1호
• /
• pp.66-80
• /
• 2022

Even before the Covid-19 outbreak, the second-hand fashion market has been growing as the fashion industry strives towards sustainability. It has also accelerated due to the economic contraction caused by the pandemic. In previous studies, the second-hand market has been steadily studied; however, the research is insufficient compared to the diversified market. Therefore, this study investigates changes in consumers' perception of the second-hand fashion market affected by Covid-19. This study collected text data with the keyword 'second-hand fashion' from various blogs. We analyzed 24,000 posts before and after the Covid-19 outbreak by applying the LDA algorithm for topic modeling and content analysis. Seven and nine different topics for the period before and after the pandemic respectively were derived. The results revealed that during the pandemic the consumers realized the practical value of sustainability in their daily lives than they did before the pandemic. Furthermore, they tried to minimize transaction anxiety by using diverse platforms with advanced technology. They also realized economic value by buying and selling sneakers in the popular sneakers resale market. The results could help understand the rapidly growing second-hand fashion market during Covid-19.

• 한국식생활문화학회지
• /
• 제24권2호
• /
• pp.155-163
• /
• 2009

This study was conducted to examine the superior factors and the perception of Korean traditional foods by college students studying in food related industries. The subject group consisted of 65.0% of the students majoring in food service & culinary arts, 12.9% of the students majoring in food & nutrition, and 7.3% of the students majoring in baking & pastry. The nutritional value was evaluated as the top superior factor of Korean traditional foods by the study subjects. In addition, 92.4% of reported that they had eaten Korean traditional foods in the past, 76.8% of whom responded that the reason for having Korean traditional foods was its time-honored tradition. 'Cooking for oneself' was considered to be the most popular way (78.2%) of obtaining Korean traditional foods, while the traditional market (58.6%) was the most popular place to purchase the foods. 'Not having enough time' (47.2%) was the primary reason for not having Korean traditional foods, although 72.9% of the subjects reported that they wanted to learn about Korean foods. 'Standardization of taste, nutritional value, and recipes' was found to be the most important factor (41.3%) required to increase the consumption of Korean traditional foods. Additionally, 56.1% of the subjects responded that they feel there is a need for modernization of the cuisine to meet the taste of the general public. However, 61.4% of the subjects responded that the succession of traditional dietary culture was the primary reason for developing traditional cuisine, which indicates that there is a bright future for Korean traditional foods.

• 동아시아식생활학회지
• /
• 제25권6호
• /
• pp.979-989
• /
• 2015

본 연구는 조청의 이용실태 및 선호도와 대중화 방안을 조사하기 위하여 대구 경북에 거주하는 주부 445명을 대상으로 조사한 결과로 다음과 같다. 평소 가정에서 먹는 단맛의 정도는 적당하다가 52.4%로 가장 많았으며, 주로 사용하는 당류로는 올리고당 34.8%, 설탕 27.0%로 나타났다. 조청을 구입 유무로 72.8%가 구입한 경험이 있었으며, 이유로는 '가족, 친구, 이웃권유'와 '건강'이 높게 나타났다. 사용빈도로 일주일에 1~2회 정도 사용한다고 하였으며, 구매 시 고려사항으로는 '건강'이 49.7%, '맛'이 30.2% 순으로 높게 나타났다. 조청을 구입하지 않는 이유로는 '만들기 힘들어서'가 가장 높게 나타났으며, 개선 방안으로 '다양한 구매처'와 '조청의 다양한 기능성 제품 개발'이 높은 것으로 나타났다. 당 종류별 건강에 미치는 영향에 대한 인식정도에서는 화학감미료 1.56으로 가장 낮았으며, 꿀이 3.95로 가장 높게 나타났으며, 조청이 3.65로 다음 순으로 높게 나타났다. 60세 이상에서는 꿀과 조청 모두 가장 높게 나타났으며, 시판 조청에 대한 인식도와 선호도에서 대부분 인식도는 낮았으나 선호도는 높은 것으로 나타났다. 조청을 음식에 활용하여 접목하였을 때 선호도를 살펴본 결과, 한과류, 특히 다식에서 4.05로 가장 높게 나타났다. 이상의 결과, 시판 조청에 대한 인지도와 기능성 재료를 첨가한 조청에 대한 선호도가 낮았으며, 조청에 대한 인식 및 소비 증대를 위하여 위생 안전성을 확보하고, 소비자의 기호에 맞는 조청 개발과 품질 향상이 필요하리라 사료된다.

• 한국컴퓨터정보학회논문지
• /
• 제28권3호
• /
• pp.83-89
• /
• 2023

본 연구에서는 식용곤충의 활용성을 향상시킬 수 있는 잠재적 소비자인 조리 전공자의 식용곤충에 대한 인식 조사를 통해 미래식량이자 대체식량인 식용곤충이 조리 분야에서 손쉽게 활용될 수 있는 기초자료를 제시하였다. 조사대상자의 79.0%가 식용곤충에 대해 들어본 적이 있고, '친구, 동료, 가족 등 주변 지인'을 통해 정보를 얻는 것으로 나타났으며, 76.8%가 식용곤충을 구매해 본 경험이 있으며, 71.9%가 '온라인'에서 구매하였다. 식용곤충을 구매하는 이유는 '호기심'으로 나타났고, '식품이나 음식에 첨가한 형태'로 구매한다가 가장 높게 나타났고, 향후 70.1%가 식용곤충을 이용할 의사가 있으며, 특히 '식용곤충을 이용한 신제품 개발'에 참여할 의사가 가장 높게 나타났다. 따라서 미래 식량 자원으로 대두되는 식용곤충의 활용도와 소비촉진을 향상시키기 위해서 조리전공 대학생의 식용곤충 인식개선을 위한 다각적인 방안과 다양한 메뉴개발을 위한 교육프로그램 개발이 필요하다고 사료된다.

• 한국식생활문화학회지
• /
• 제35권3호
• /
• pp.256-264
• /
• 2020

This paper provides basic data for product developers by investigating the consumption status, consumer perception, and consumer demand on products using Aster Yomena. Two hundred ninety-five people over 20 years of age were analyzed according to gender and age. In the purchase of Aster Yomena products, men were the higher purchasers except for powder. In age, noodles, wild vegetables, jangajji, tteok, and powder were consumed by those older than 30 years. In an analysis of purchase when developing Aster Yomena products, the male purchase intention was higher in all items except for kalguksu in the staple, and male purchase intention was higher in only bibimbapseasoning among aster powder addition sauce and all items in dessert. The purchase intention of those older than 30 years was higher in all items of staples, aster powder addition sause and sause The purchase intention of those older than 30 yearse was higher in green vegetables juice and milk tea among drink, and all items except ice cream among dessert. An analysis of the popularization of Aster Yomena revealed higher perceptions of men in the medium (TV, internet, online cafe, agro-fishery market), experience program (area tourism, exposition), and product development (convenience food, recipe development). The medium (agro-fishery market), experience program, and product development were more recognized in their 30s or more. The products with aster yomana require the most effective marketing to men 30 years and older, and require a strategy that will interest those in their 20s.

• 동아시아식생활학회지
• /
• 제17권4호
• /
• pp.490-498
• /
• 2007

The purpose of this study was to investigate the perception of Korean kimchi in Singapore. A questionnaire was given to male 236(43.0%) and female 313(57.0%) college students residing in Singapore. The results are as follows: 86.9% of the participants answered that kimchi is Korean in origin, and 48.7% had eaten kimchi. Also 75.2% of the males and 65.2% of the females had purchased commercial kimchi at restaurants(p<0.05). Regarding the primary reason they purchased commercial kimchi, 62.1% responded 'its taste'(male 58.1%, female 65.0%), also 47.6% stated the package size was 50g(male 44.8%, female 49.7%). Among the kimchi they had experienced, 86.7% had eaten Baechu kimchi, 31.0% Mu kimchi and 30.9% Oi kimchi(males : 82.2% Baechu kimchi, 30.9% Oi kimchi, and 27.4% Mu kimchi, females: 90.0% Baechu kimchi, 33.6% Mu kimchi, and 26.2% Oi kimchi respectively). For their kimchi preference, 67.0% preferred Baechu kimchi, 9.4% Oi kimchi, and 7.1% Mu kimchi(males: 63.4% Baechu kimchi, 12.9% Oi kimchi and 5.4% Mu kimchi, females: 69.5% Baechu kimchi, 8.4% Oi kimchi and 6.9% Mu kimchi, respectively). After having eaten kimchi, 19.3% answer it tasted good, and the primary reason for liking kimchi, 'spicy and hot taste'(51.3%), The main reasons for not liking kimchi were the odor(garlic, ginger, anchovy juice, etc) and too spicy, respectively. Regarding improvements for its expanded consumption 32.0% answered 'not to improve', 18.0% answered 'don't make it too hot', 17.6% answered 'don't make it too salty', and 9.4% answered 'don't make it over-ripe'. For the overall perception of kimchi, the answer with the highest mean(3.95) was 'kimchi is a good side dish with cooked rice', which was significantly different than 'kimchi is delicious'(M=3.14, p<0.05).

• 한국산림과학회지
• /
• 제95권4호
• /
• pp.415-422
• /
• 2006

본 연구는 임산물 가운데 생산과 수출 양면에서 가장 중요한 위치를 차지하고 있는 밤을 대상으로 친환경 밤에 대한 소비자 구입의향 및 행태를 통계학적으로 종합 분석하여 친환경 밤의 소비확대를 도모할 수 있는 방안을 제시하고자 하였다. 이를 위해 우리나라 소비중심지인 서울(350명)과 수도권의 신도시 일산(150명), 분당(150명) 등 총 650명의 가정주부를 대상으로 설문조사를 실시하였다. 그 결과, 친환경 밤에 대한 소비촉진 활동은 모든 소비자를 대상으로 하기보다는 일차적으로 대도시에 거주하고 있는 3~4인 가족, 연령층은 30~40대의 젊은 주부계층, 교육 수준은 대졸학력 이상, 윌평균 수입액은 450만원 이상 고소득, 친환경임산물을 구입한 경험이 있는 소비자 등을 특정 표적대상으로 하여 소비확대 방안을 마련하는 것이 효과적이라 할 수 있다. 이를 위해서는 친환경임산물 판매처의 안정적인 확보와 함께 소비자가 인식하고 있는 친환경 밤에 대한 가치와 품질이 가격에 반영되는 가격설정이 필요하다. 이는 본 연구에서 실시한 소비자들의 종합적이며 결집된 지표인 친환경 밤에 대한 지불의사금액을 기초로 가능할 수 있을 것으로 판단된다.

• 한국의류산업학회지
• /
• 제21권6호
• /
• pp.717-729
• /
• 2019

This study defines critical fashion designs and investigate its critical messages on fashion itself. The critical messages on fashion are categorized into two major issues of a fashion industry system and fashion consumer culture. This study contributes to the understanding of meaning and value for critical fashion messages that match critical art. As the research method, this study combines a literature review and case studies and the research scope focuses on cases that have appeared in fashion media since the 2000s when social critical messages in fashion began to emerge. The results of the study are as follows. Critical designers such as Viktor & Rolf, Elisa van Joolen, Issey Miyake, and Mary Ping have delivered messages challenging the nature of fashion industry system that criticize the cycle and limitation of a fashion system and pursues changes in perception of sustainability. The critical message on fashion consumer culture articulated by designers such as Alexander McQueen, Vivienne Westwood, Hussein Chalayan, and Ricarda Bigolin & Nella Themelios insist on the formation of community while delivering a critical message on social, political, and cultural problems that raise the mechanism of social awareness through fashion design.