• The Journal of the Korea Contents Association
• /
• v.12 no.6
• /
• pp.238-248
• /
• 2012

This research examined the effect of risk perception on risk attitude and risk acceptance of nuclear power plants. For this study, we carried out a survey targeting local residents living in Gyeong-ju..And we examined how risk perception of nuclear power plants have influences the risk attitude and risk acceptance including distrust on government's polices and perceived benefit. First, The findings showed that risk perception of nuclear power plants influenced positively on risk attitude. Second, risk attitude of nuclear power plants influenced negatively on risk acceptance. Third, distrust on government's polices influenced negatively on risk acceptance. Fourth, perceived benefit influenced positively on risk acceptance.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.1
• /
• pp.97-111
• /
• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• Journal of Agricultural Extension & Community Development
• /
• v.30 no.1
• /
• pp.31-41
• /
• 2023

This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

• Journal of The Korean Association For Science Education
• /
• v.16 no.3
• /
• pp.249-259
• /
• 1996

The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

• Journal of the Korean Home Economics Association
• /
• v.37 no.3
• /
• pp.157-174
• /
• 1999

The purpose of this study is to investigate かe factors related to the environment-oriented consumer behavior, and to analyze the effects of environmental knowledge, perception of environmental problems, and environment-oriented attitude on the environment-oriented consumer behavior. The data used in this study were collected through questionnaires on 535 wives living in Cheju City. The data were analvzed by using SPSS WIN program. The summaries of this study are as follows. Using behaviors was influenced by age and family income, but buying and disposing behavior are not influenced by socio-economic variables of wives. Environmental knowledge only has effects on disposing behaviors, and environment-oriented attitude behavior has effects on buying, using, and disposing behavior. But the perception of environmental problems hasn't effects on them. Wives' environment-oriented behavior are more effected by environment-oriented attitude than perception of environmental problems. In buying behavior, environment-oriented attitude is the most influential factor, and the reference group is the second influential factor. But in disposing behavior, the reference group is the most influential factor, and environment-oriented attitude is かe second influential factor.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.4
• /
• pp.1-17
• /
• 2021

This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

• The Korean Journal of Emergency Medical Services
• /
• v.23 no.2
• /
• pp.43-59
• /
• 2019

Purpose: The purpose of this study was to assess 119 emergency medical technicians' perception of child abuse, attitudes towards mandatory reporting, and perceptions of mandatory reporting system, and to promote early reporting. Methods: The questionnaire was filled out by one hundred ninety 119 EMTs with paramedic or nurse licenses. The questionnaire consisted of 53 items with responses based on a five-point scale. Data were collected from July 10 to July 31, 2018, and were analyzed using IBM SPSS version 24.0 software. Results: The average score for 119 EMT's perception of child abuse was 3.76. The average score for positive attitude towards mandatory reporting was 3.63, and the average score for negative attitude towards mandatory reporting was 2.63. The average score for perceptions of the mandatory reporting system was 3.50. There was a significant positive correlation between perception of child abuse and positive attitude towards mandatory reporting (r=.244, p=.001), between perception of child abuse and perceptions of the mandatory reporting system (r=.209, p=.004), and between positive attitude towards mandatory reporting and perceptions of mandatory reporting system (r=.336, p=.000). Conclusion: Systemic educational programs for 119 EMTs on perception of child abuse and reporting are needed. It is very important to establish institutional strategies such as the use of checklist for suspicion of child abuse, procedural simplicity after reporting, and protection of reporter information.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.12
• /
• pp.139-147
• /
• 2019

This study examined the level of knowledge, perception, and attitude related to personal protective equipment (PPE) of acute respiratory infection, and their relationship on nursing students. The participants were 200 nursing students of the 3rd and 4th grade in hospital practice. Data were collected from September 1 to October 15, 2018. The knowledge, perception, and attitude related to PPE were measured by structured questionnaires. Data were analyzed by descriptive statistics, one-way ANOVA, independent t-test, and Pearson correlation. From the results, knowledge score related to PPE was 17.83 out of 20 points, and perception score related to PPE was 3.68 out of 5 points, and attitude score related to PPE was 4.14 out of 5 points. Therefore, knowledge and attitude level were higher than average. Perception level was moderate. And attitude related to PPE was positively correlated with knowledge and perception. These study findings can be used as basic data for developing an effective infection control educational program to enhance the correct knowledge, perception, and positive attitude related to use of PPE for nursing students. Also, it will be necessary to provide nursing students with the equipment and related resources to master the use of PPE.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.486-497
• /
• 2017

This study was conducted to: (a) explore correlations between aging knowledge, sexual perception and sexual attitude of aged people among adults, and (b) provide a database to develop an educational program to instill the right perception and sexual attitude of aged people in our society. The subjects were 340 adults aged 20-59 years living in K do, B and U city. The data were collected from June 9, 2015 to August 23, 2015 and analyzed based on the means, percentages, t-tests, ANOVA and Pearson's correlation coefficient using IBM SPSS 21.0. The subjects' score of aging knowledge was 12.12, sexual perception of aged people was 2.99, sexual attitude of aged people was 4.04. There were significant correlations between aging knowledge and sexual perception of aged people (r=0.227, p<0.001), aging knowledge and sexual attitude of aged people (r=0.369, p<0.001), sexual perception of aged people and sexual attitude of aged people (r=0.299, p<0.001). Therefore, it is necessary to provide systematic education about aging knowledge and sex of aged people by to change the perception and attitude of the elderly in our society.

• Journal of Agricultural Extension & Community Development
• /
• v.1 no.1
• /
• pp.37-45
• /
• 1994

This study was conducted to investigate the organizational climate of the agricultural extension education agencies and its influence on their educators` attitude toward job in Korea. The specific objectives of the study were 1) to identify the educators` perception of the organizational climate in the agricultural extension education agencies, and 2) to determine whether or not the educators` perception of the organizational climate influnce on their attitude toward job. Organizational climate has bees defined by many scholars as the properties of the social psychological environment perceived by organization members. There are various theoretical interpretations offered by die scholas about the effect of organizational climate upon organization members` behavior. Through a series of the theoretical reviews, this study could draw more than twenty variables in four types of organizational climate which might be perceived by the educators of agricultural extension education agencies and might influence upon their attitude toward job. The data were collected mainly through questionnaires sent to the responsible officers for administering the questionnaires for all adult educators of 30 agricultural extension education agencies randomly sampled from the population of 190 agencies. After data cleaning, a total of 629 responded questionnaires were analyzed for the study. The statistical methods used in the study were percentile, correlation, one way analysis of variance and multiple regression analysis. The two major findings of the study were as follows : 1. The organizational climate of agricultural extension education agencies were classified into four types : 1) democratic-autonomous, 2) cooperative-friendly, 3) achievement-oriented, and 4) bureaucratic-authoritarian. Among these of organizational climates, the cooperative-friendly one was most positively but the bureaucratic-authoritarian one was least positively perceived by the educators. 2. The educators` potion of the organizational climate and their attitude toward job were significantly correlated. The educators` perception of the organizational climate explained 41 percent of the variance of their attitude toward job in a multiple regression analysis In particular, the perception of the achievement oriented type of the organizational climates alone explained 34 percent of the variance of the favorable attitude.