• 제목/요약/키워드: perception and attitude

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원전주변 지역주민의 위험지각이 위험태도와 위험수용에 미치는 영향 (Effects of Risk Perception on Risk Attitude and Risk Acceptance of Nuclear Power Plants)

  • 송해룡;김원제
    • 한국콘텐츠학회논문지
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    • 제12권6호
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    • pp.238-248
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    • 2012
  • 본 연구는 경주의 원전주변 지역주민들을 대상으로 원전에 대한 위험지각이 위험태도와 위험수용에 미치는 영향을 살펴보았으며, 추가적으로 정부의 원전관련 정책에 대한 불신과 원전에 대한 지각된 이익이 위험수용에 어떤 영향을 미치는지를 규명하였다. 주요 결과를 제시하면 다음과 같다. 첫째, 원전주변 지역 주민들의 원전에 대한 위험지각은 위험태도에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 원전주변 지역주민들의 원전에 대한 위험태도는 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 셋째, 원전주변 지역주민들의 원전 관련 정부정책에 대한 불신은 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 넷째, 원전주변 지역주민들의 원전에 대한 지각된 이익은 위험수용에 유의한 정적 영향을 미치는 것으로 나타났다.

제품지각에 따른 소비자의 웹사이트 태도에 관한 연구 (A Study on the Consumer's Web Site Attitude by Product Perception)

  • 박종순
    • 한국산업정보학회논문지
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    • 제8권1호
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    • pp.97-111
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    • 2003
  • The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

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농촌성 인식, 치유관광 태도, 행동의도 간의 구조관계 분석 (A Structural Relationship among Rurality Perception, Tourism Attitude, and Behavioral Intention in Rural Healing Tourism)

  • 김경희;박예나;민재한
    • 농촌지도와개발
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    • 제30권1호
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    • pp.31-41
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    • 2023
  • This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

고등학생들의 과학에 대한 정의적 언식과 과학 탐구능력 및 과학 학습성취도의 구조분석 (Structural Analysis among Science Achievement, Science Process Skills and Affective Perception toward Science of High School Students.)

  • 이재천;김범기
    • 한국과학교육학회지
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    • 제16권3호
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    • pp.249-259
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    • 1996
  • The purpose of this study was to analyze relationships among science achievement, science process skills and affective perception of high school students. The affective perception was included attitude toward science and science anxiety in the study. The instruments were developed HARS and SAMS for this study. The subject was sampled 1,115 students by stratified cluster sampling method. The major findings of this study were as follows: The tendency to affective perception was investigated according to students variables. Atittude toward science was showed a negative perception on female than male, in rural area than city. Science anxiety was percepted highly on female than male, in rural area than city. Attitude toward science showed positive relations to science process skills, science achievement, but which showed negative relation to science anxiety. Science anxiety showed negative relations among science process skills, science achievement and attitude toward science. Structural relationships among affective perception, science process skills and science achievement were analyzed by effect size through the path analysis on the independent and dependent variables. By the results, it was indicated that there have significant direct effect not only affective perception influence on science achievement but also on science process skills in hypothesized model. Prediction of science achievement and science process skills were clarified to characteristics of the affective perception.Therefore, understanding about affective perception will be helpful to make the strategy of science teaching

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환경지향적 소비자 행동에 관한 연구 -제주시 주부를 대상으로- (A study on the Environment Oriented Consumer Behavior of Housewives -As Related to Wives in Cheju City-)

  • 김영재;김정숙
    • 대한가정학회지
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    • 제37권3호
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    • pp.157-174
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    • 1999
  • The purpose of this study is to investigate かe factors related to the environment-oriented consumer behavior, and to analyze the effects of environmental knowledge, perception of environmental problems, and environment-oriented attitude on the environment-oriented consumer behavior. The data used in this study were collected through questionnaires on 535 wives living in Cheju City. The data were analvzed by using SPSS WIN program. The summaries of this study are as follows. Using behaviors was influenced by age and family income, but buying and disposing behavior are not influenced by socio-economic variables of wives. Environmental knowledge only has effects on disposing behaviors, and environment-oriented attitude behavior has effects on buying, using, and disposing behavior. But the perception of environmental problems hasn't effects on them. Wives' environment-oriented behavior are more effected by environment-oriented attitude than perception of environmental problems. In buying behavior, environment-oriented attitude is the most influential factor, and the reference group is the second influential factor. But in disposing behavior, the reference group is the most influential factor, and environment-oriented attitude is かe second influential factor.

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액티브 시니어의 체험 마케팅을 통한 브랜드 가치지각이 태도 형성 및 행동 의도에 미치는 영향 - 몰입 정도에 따른 비교를 중심으로 - (The impact on the value perception of brand by experiential marketing to the attitude formation and behavioral intentions on active seniors - Comparing of the level of commitment -)

  • 이상인;유지헌
    • 한국의상디자인학회지
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    • 제23권4호
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    • pp.1-17
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    • 2021
  • This study was examined whether the experiential marketing factors proposed by Bernd Schmitt were applicable to the consumer behavior of active seniors. The study was analyzed the influence of SEMs have on value perception of brand and attitude formation as well as the behavioral intentions of active senior consumers and whether this effect differed between the level of commitment. For empirical analysis, frequency analysis, EFA, reliability, CFA, SEM, and multiple-group comparison analysis were performed. The results showed that sense and feel factor did not have a significant influence on the value perception of brand, while think factor had a positive effect on the value perception of brand. Act factor did not affect the value perception of brand; on the other hand, relate factor had a significant effect on the value perception of brand. The result of structural equation modeling also revealed that the value perception of brand had a positive influence on attitude formation and behavioral intentions. The result of multiple-group comparison analysis confirmed that the influence of act factor on value perception of brand differed according to the level of commitment, but the positive influence of act factor on value perception of brand was limited to the high-level of commitment group. As a result of the influence relate factor had on the value perception of brand, differences existed between the two groups, and the low-level of commitment group had a greater influence than the high-level of commitment group. So it will be effective for active senior consumers to form fashion communities and let them participate in to enhance positive consumer behavior toward fashion brands.

119구급대원의 아동학대 인식 및 신고의무태도에 관한 연구 (Perception of child abuse and attitudes towards mandatory reporting among 119 emergency medical technicians)

  • 김태현;조근자
    • 한국응급구조학회지
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    • 제23권2호
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    • pp.43-59
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    • 2019
  • Purpose: The purpose of this study was to assess 119 emergency medical technicians' perception of child abuse, attitudes towards mandatory reporting, and perceptions of mandatory reporting system, and to promote early reporting. Methods: The questionnaire was filled out by one hundred ninety 119 EMTs with paramedic or nurse licenses. The questionnaire consisted of 53 items with responses based on a five-point scale. Data were collected from July 10 to July 31, 2018, and were analyzed using IBM SPSS version 24.0 software. Results: The average score for 119 EMT's perception of child abuse was 3.76. The average score for positive attitude towards mandatory reporting was 3.63, and the average score for negative attitude towards mandatory reporting was 2.63. The average score for perceptions of the mandatory reporting system was 3.50. There was a significant positive correlation between perception of child abuse and positive attitude towards mandatory reporting (r=.244, p=.001), between perception of child abuse and perceptions of the mandatory reporting system (r=.209, p=.004), and between positive attitude towards mandatory reporting and perceptions of mandatory reporting system (r=.336, p=.000). Conclusion: Systemic educational programs for 119 EMTs on perception of child abuse and reporting are needed. It is very important to establish institutional strategies such as the use of checklist for suspicion of child abuse, procedural simplicity after reporting, and protection of reporter information.

간호대학생의 개인보호구 관련 인식과 지식 및 태도 : 급성 호흡기 감염병을 중심으로 (Knowledge, Perception, and Attitude related to Personal Protective Equipment of Student Nurses : Acute Respiratory Infections)

  • 김봉희;강희영
    • 한국산학기술학회논문지
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    • 제20권12호
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    • pp.139-147
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    • 2019
  • 본 연구는 간호대학생의 급성 호흡기 감염병을 중심으로 한 개인 보호구 관련 지식과 인식 및 태도 정도와 이들과의 관계를 규명하고자 하는 연구이다. 참여자는 임상 실습 중인 간호대학생 3학년, 4학년 학생 총 200명이었다. 자료는 2018년 9월 1일부터 10월 15일까지이고, 개인 보호구 관련 지식과 인식 및 태도는 구조화된 설문지를 이용하여 수집되었다. 자료 분석은 t-test, one-way ANOVA, Pearson 상관관계를 이용하였다. 연구 결과, 대상자의 개인 보호구 관련 개인 보호구 관련 지식 점수는 20점 만점에 17.83점, 인식 점수는 5점 만점에 3.68점, 태도 점수는 5점 만점에 4.14점이었다. 따라서 지식과 태도 수준은 높았고 인식은 보통 수준이었다. 간호대학생의 개인 보호구 관련 태도는 지식 및 인식과 유의한 정적 상관관계가 있어 개인 보호구 관련 태도는 지식 및 인식이 높을수록 높은 수준으로 나타났다. 본 연구는 간호 대학생을 위한 개인보호구 사용을 포함한 효과적인 감염관리교육프로그램 개발을 위한 기초 자료로 활용될 수 있다. 또한 간호대학생에게 개인 보호구 이용을 숙달시키기 위해 장비 및 관련 자원을 제공 할 필요가 있을 것이다.

일 지역 성인의 노화지식과 노인에 대한 성인식 및 성태도에 관한 연구 (A Study on the Aging Knowledge, Sexual Perception and Sexual Attitude about the Aged People in a Local Adults)

  • 제남주;양현주;박미라
    • 한국산학기술학회논문지
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    • 제18권11호
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    • pp.486-497
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    • 2017
  • 본 연구는 일 지역 성인의 노화지식과 노인에 대한 성인식 및 성태도를 탐색하여 우리사회 노인에 대한 성인식 및 성태도를 확인하고, 노인에 대한 올바른 성인식 확립에 필요한 교육 프로그램 개발을 위한 기초자료를 마련하고자 시도되었다. 연구대상자는 B U광역시, K도에 거주하는 20~59세 성인 340명을 대상으로 하였다. 자료수집은 2015년 6월 9일부터 8월 23일까지였고, 자료분석은 IBM SPSS WIN/21.0을 이용하여 빈도와 백분율, 평균, 표준편차, t-test, ANOVA, Pearson's correlation coefficient를 사용하였다. 연구결과 대상자의 노화지식은 12.12점, 노인에 대한 성인식은 2.99점, 노인에 대한 성태도는 4.04점이었다. 대상자의 노화지식과 노인에 대한 성인식(r=.227, p<.001), 노화지식과 노인에 대한 성태도(r=.369, p<.001), 노인에 대한 성인식과 성태도(r=.299, p<.001)는 유의한 순 상관관계를 나타내어 노화지식과 노인에 대한 성인식 및 성태도는 유의한 관련성이 있음을 알 수 있었다. 따라서 우리사회 노인에 대한 성인식 및 성태도 전환을 위해 노화지식 및 노인의 성에 관한 체계적인 교육이 연령별에 따라 제공되어야 할 것이다.

농촌사회교육요원(農村社會敎育要員)의 조직풍토(組織風土) 지각(知覺)과 직무태도(職務態度)의 관련성(關聯性) 연구(硏究) (A Study on the Relationship between Agricultural Extension Educators' Perception of Organizational Climate and their Attitude toward Job)

  • 서규선;정지웅
    • 농촌지도와개발
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    • 제1권1호
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    • pp.37-45
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    • 1994
  • This study was conducted to investigate the organizational climate of the agricultural extension education agencies and its influence on their educators` attitude toward job in Korea. The specific objectives of the study were 1) to identify the educators` perception of the organizational climate in the agricultural extension education agencies, and 2) to determine whether or not the educators` perception of the organizational climate influnce on their attitude toward job. Organizational climate has bees defined by many scholars as the properties of the social psychological environment perceived by organization members. There are various theoretical interpretations offered by die scholas about the effect of organizational climate upon organization members` behavior. Through a series of the theoretical reviews, this study could draw more than twenty variables in four types of organizational climate which might be perceived by the educators of agricultural extension education agencies and might influence upon their attitude toward job. The data were collected mainly through questionnaires sent to the responsible officers for administering the questionnaires for all adult educators of 30 agricultural extension education agencies randomly sampled from the population of 190 agencies. After data cleaning, a total of 629 responded questionnaires were analyzed for the study. The statistical methods used in the study were percentile, correlation, one way analysis of variance and multiple regression analysis. The two major findings of the study were as follows : 1. The organizational climate of agricultural extension education agencies were classified into four types : 1) democratic-autonomous, 2) cooperative-friendly, 3) achievement-oriented, and 4) bureaucratic-authoritarian. Among these of organizational climates, the cooperative-friendly one was most positively but the bureaucratic-authoritarian one was least positively perceived by the educators. 2. The educators` potion of the organizational climate and their attitude toward job were significantly correlated. The educators` perception of the organizational climate explained 41 percent of the variance of their attitude toward job in a multiple regression analysis In particular, the perception of the achievement oriented type of the organizational climates alone explained 34 percent of the variance of the favorable attitude.

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