• 패션비즈니스
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• 제23권6호
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• pp.37-48
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• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• 한국콘텐츠학회논문지
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• 제14권4호
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• pp.297-313
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• 2014

본 연구에서는 PPL 광고의 배치유형과 프로그램 상황이 광고태도에 어떠한 영향을 주는지를 알아보고 소비자 개인특성변수로 사전 침입성 지각의 조절효과를 확인하고자 하였다. 이를 위해 2(배치유형: 현저/모호)${\times}2$(프로그램 상황: 긍정적/부정적)${\times}2$(사전 침입성 지각: 고/저)의 실험설계에 의한 실험을 실시하였다. 연구결과, 첫째, PPL 광고의 배치유형에 따른 광고태도는 유의한 차이가 없는 것으로 나타났다. 둘째, 배치유형과 프로그램 상황의 상호작용이 광고태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 배치유형과 사전 침입성 지각의 상호작용은 광고태도에 유의한 영향을 미치지 않는 것으로 나타났다. 넷째, 프로그램 상황과 사전 침입성 지각의 상호작용은 광고태도에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 배치유형, 프로그램 상황, 사전 침입성 지각은 삼원상호작용효과가 유의하지 않은 것으로 나타났다. 본 연구는 PPL 광고 전략수립을 위한 다양한 시사점을 제공할 수 있을 것이다.

• 복식문화연구
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• 제27권5호
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• pp.524-537
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• 2019

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.307-316
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• 2015

본 연구는 중학생의 진로직업의식, 학교진로활동참여, 학교진로활동만족도와 진로태도성숙의 관계를 파악하며 학교진로활동 활성화 및 진로태도성숙을 위한 기초자료를 제공하는 것을 목적으로 한다. 수집된 301명의 자료는 SPSS 18.0을 통해 기술통계, t분석, ANOVA, 상관분석, 회귀분석을 실시하였다. 연구결과, 진로태도성숙은 여학생이 남학생보다 높았으며, 진로와 직업의식에 대해 생각을 자주할수록 진로태도성숙 수준이 높았다. 진로태도성숙에 영향을 미치는 변인은 성별, 진로직업의식, 진로활동만족도로 나타났다. 이에 성별간 차별화되고 개개인의 욕구에 부합하는 진로활동 프로그램 및 진로와 직업의식 향상을 위한 정보제공이 요구된다.

• 가정∙방문간호학회지
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• 제28권3호
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• pp.256-265
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• 2021

Purpose: This study examined the effects of nurses' attitude toward death and their perception of hospice and palliative care on their terminal care stress in long-term care hospitals (LCHs). Methods: Participants included 127 nurses from 6 Incheon LCHs. Data were collected between July and August, 2020. Self-report questionnaires were administered to collect data on their general characteristics, terminal care stress, attitude toward death, and perception of hospice and palliative care. Data analysis included descriptive statistics, independent t-test, one-way ANOVA, Pearson's correlation coefficient, and stepwise multiple linear regression using the SPSS 23.0 statistical program. Results: Nurses' terminal care stress was affected by their attitude toward death (𝛽=.30, p<.001) and perception of hospice and palliative care (𝛽=.28, p=.002) with an explanatory power of 21.6%. Conclusion: Terminal care stress was significantly associated with their attitude toward death and perception of hospice and palliative care. Therefore, educating nurses in LCHs about death and hospice and palliative care is essential to manage their terminal care stress effectively.

• 한국치위생학회지
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• 제13권6호
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• pp.1079-1086
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• 2013

Objectives : It is considered that the education of cardiopulmonary resuscitation and the preparation for quick response to cardiac arrest are very important to dental hygiene students who get employed in dental clinics and hospitals after graduation. The purpose of the study is to investigate the perception, attitude and knowledge of cardiopulmonary resuscitation(CPR) in dental hygiene students and to provide basic data to educate CPR education program for the dental hygiene students. Methods : The study subjects were 260 students in the department of dental hygiene in J city health college. A self-reported questionnaire was conducted from May 1st to 31st 2013. A frequency analysis and x2-test was carried out to confirm the general characteristics of the 260 respondents. Results : The perception rate of the CPR was 55.8%(145 persons). There were positive correlations between perception and attitude of CPR (r=.202) and attitude and knowledge(r=.249). Conclusions : CPR performance is the vital to the cardiac arrest victim. So it is necessary to educate the dental hygiene students in case of emergency situation. It is necessary to educate CPR and basic life support (BLS) in dental hygiene students.

• 임상간호연구
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• 제28권3호
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• pp.260-269
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• 2022

Purpose: The purpose of this study was to identify the factors affecting clinical nurses' attitude toward reporting child abuse. Methods: The participants in this study were 200 clinical nurses. Data were collected as structured self-report questionnaires through the online portal site for nurses from November 24 to December 7, 2021. The questionnaires included general characteristics, knowledge of child abuse reporting, perception of child abuse, moral sensitivity, and attitude toward reporting child abuse. The SPSS/WIN 25.0 program was used for data analysis which included descriptive analysis, t-test, ANOVA, Scheffé test, Pearson correlation coefficients, and multiple linear regression. Results: As knowledge of child abuse reporting, perception of child abuse and moral sensitivity were increased, the attitude toward reporting child abuse was significantly increased. Multiple regression analysis showed that knowledge of child abuse reporting (β=.32) and perception of child abuse (β=.21) were significant influencing factors of attitude toward reporting child abuse. Conclusion: These findings implied that knowledge of child abuse reporting and perception of child abuse would be related to attitudes toward reporting child abuse among clinical nurses. Therefore, it is necessary to develop education programs and public policies to improve the knowledge and perception of child abuse reporting among clinical nurses so that attitudes toward reporting child abuse can be improved.

• 대한가정학회지
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• 제42권9호
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• pp.67-83
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• 2004

The purpose of this study were, (1) to analyze the effect of the selected variables on urban housewives' family resource management attitude and behavior, and (2) to identify the casual effects of variables on family resource management behavior. A sample of 641 was selected from housewives living in urban area. For data analysis, one-way ANOVA, DMR test, t-test, multiple regression, and path analysis were used. The major findings were as follows: 1. The housewives' family resource management behavior level was lower than their attitude level. 2. The family resource management attitude and behavior among the respondents were affected by the following independent variables : interest with environmental reports and newspapers, perception of time constraints, perception of economic reward. 3. The family resource management attitude had the greatest causal effect on the family resource management behavior.

• 한국치위생학회지
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• 제14권5호
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• pp.757-764
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• 2014

Objectives : The purpose of this study was to investigate the oral health impact profile (OHIP) in the industrial accident injury patients, and the effect of subjective perception and attitude of oral health on the oral health-related quality of life in industrial injury patients. Methods : A self-reported questionnaire was filled out by 496 industrial accident injury patients from October 29 to November 30, 2013. Data were analyzed using SPSS ver 20.0 program for chi-square test, t-test, ANOVA, Scheffe test, and Pearson's correlation coefficient. Results : The OHIP-14 was higher oral health-related quality of life in young people, women, highly educated persons, and those having high income and frequent scaling service. The subjective perception and attitude of oral health was closely correlated to the OHIP-14. The factors influencing on the oral health-related quality of life were the subjective perception and attitude toward oral health. Conclusions : It is necessary to emphasize the oral health promotion program for industrial injury patients. The government should pay more attention to the policy for the improvement of the oral health of industrial accident injury patients in the future.

• 유통과학연구
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• 제17권7호
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.