• 경영과학
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• 제33권2호
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• pp.65-74
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• 2016

The present study applies the TAM (Technology Acceptance Model) to investigate the factors that affect the intention to use the mobile payment services. For this purpose five potential variables (perceived usefulness, perceived convenience, ubiquity, innovativeness, and safety risk) that are expected to affect the intention to use the mobile payment services were selected. An online survey was administered, and 339 questionnaires were analyzed. Structure Equation Model (SEM) Analysis revealed that TAM variables (perceived usefulness and perceived convenience) partially influenced the attitude. The perceived usefulness predicted the attitude while perceived convenience did not predict the attitude toward the mobile payment service. Personal characteristics variable (innovativeness) and mobile nature variables (ubiquity, and security risk) were identified as the predictors of the attitude toward the mobile payment service. While innovativeness and ubiquity affected the attitude positively, security risk affected the attitude negatively. Finally, the analysis substantiated the influence of attitude toward the mobile payment services on the intention to use the services. On the basis of findings, managerial implications and suggestions for further studies were discussed.

• 대한가정학회지
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• 제26권2호
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• pp.49-67
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• 1988

The purpose of this study was to present a conceptual model for predicting housing quality. Housing quality was measured in three ways: perceived quality about physical features of houses, perceived level of the quality in comparison with perceived average level I urban area and housing satisfaction. The specific objectives to achieve the purpose were ; 1) to measure the perceived quality about physical features of houses and perceived level of the quality in comparison with the perceived average level I urban 2) to measure the level of housing satisfaction 3) to clarify the causality between the composite variables of housing quality. A final instrument was developed through two stage pilot surveys. The respondents were 1292 homemakers of middle and high economic class in seoul and Daejeon, selected through stratified random sampling technique. Data were collected during March and April, 1986, and analyzed using SPSS and SAS computer packages. The statistics used were frequency, percentage, F-test, Duncan's Multiple Range, x2, Cramer's V, Multiple linear Regression, Path analysis. The major finding were as follows; the variables significantly related to predict the housing quality were found. The simple, composite variables and 3 measures of housing quality were linked using path analysis, thereby a conceptual model predicting housing quality was suggested.

• Journal of Information Technology Applications and Management
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• 제27권5호
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• pp.23-33
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• 2020

As the 4G and 5G Internet technologies become more common and developed, an environment for uploading and watching videos is created and spread, in addition to simply uploading posts. Watching and sharing daily life among media contents called Vlog, are very common more than ever. This means that individual users could access Vlog easily and the situation could be new trend. Additionally, academic research about Volg is increasing. We analyzed three independent variables affecting a perceived enjoyment we set up the dependent variable. Information search, self-expression, and social need are set as independent variables and social interaction is set as the control variable. Information search and self-expression are significant effect to perceived enjoyment except social need. In particular, social interaction as a control variable has effect to all relationships.

• 대한가정학회지
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• 제41권11호
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• pp.49-60
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• 2003

The purposes of this study were (1) to assess the perceived evaluation of family financial risk safeguards and (2) to identify demographic variables, financial security and financial communication which were an influence on the perceived evaluation of family financial risk safeguards. The data were collected from 598 housewives using an on-line survey. The major findings of this study were as follows: first, the perceived evaluation of financial risk safeguards was lower than the median(2.80). Especially, the perceived evaluation of financial risk safeguard for children's education had the highest score. Second, the variables which were an influence on the financial communication of husbands and wives were‘financial security’ and ‘years which they have been married’. Third, the perceived evaluation of financial risk safeguards was significantly different according to financial security and the financial communication of husbands and wives.

• 통상정보연구
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• 제10권2호
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• pp.63-87
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• 2008

This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach's, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.

• 간호행정학회지
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• 제2권1호
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• pp.5-15
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• 1996

The purpose of this study is analysis of the relationship between autonomy and group cohesiveness perceived by nurses and their job satisfaction, organizational commitment, motivation and intend to stay on jobs to develope the nursing staff management. The results are as follows: 1. Characteristics of subjects are not significantly different in perceived autonomy, but group cohesiveness, organizational commitment and intend to stay on jobs are different in nursing unit(p<.05). Educational background is significantly different in job satisfaction: nurses who has diploma show higher scores than who has baccalaureate degree(p<.05). 2. Perceived autonomy is related with job satisfaction, motivation and intend to stay on jobs but is not related with organizational commitment(p<.05). 3. Group cohesiveness perceived by nurses is significantly related with job satisfaction, organizational commitment motivation and intend to stay on jobs and their correlation coefficients are higher than that of perceived autonomy(p<.05). 4. The interaction effect of autonomy and group cohesiveness with all dependent variables is not significant(p>.05). The main effect on all dependent variables is presented as group cohesiveness. 5. The canonical correlation coefficient of independent variables and dependent variables is 0.503(p<0.000). The above results are important in the aspect of the development of strateges for retension of qualified nurses performing quality of nursing care and organizational efficacy. Autonomy and group cohesiveness perceived by nurses are important factors in nursing staff management; the further studys on job redesign and intervention strateges for enhancing group cohesiveness are needed.

• 한국인터넷방송통신학회논문지
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• 제15권3호
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• pp.191-199
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• 2015

본 연구는 협력과제 수행에서 학습자의 SNS에 대한 사용의도와 관련변인간의 관계를 규명함으로써 협력학습에서의 SNS 활용에 대한 새로운 시사점을 제공하고자 하는 것이다. 기술준비도와 수용모형을 토대로 학습자의 개인적 성향, 사회적 요인, 인지적 요인으로서 기술준비도, 주관적 규범, 지각된 유용성, 지각된 사용용이성이 SNS 사용의도를 예측할 것이라고 가정하였다. 이를 검증하기 위해 E대학교 '나눔리더십' 수강생 274명을 대상으로 설문조사를 실시하고 중다회귀분석을 통해 분석하였다. 연구 결과 첫째, 낙관성, 혁신성, 불편감, 주관적 규범이 지각된 사용용이성을 예측하였다. 둘째, 낙관성, 불안정성, 주관적 규범, 지각된 사용용이성이 지각된 유용성을 예측하였다. 마지막으로, 주관적 규범, 지각된 사용용이성, 지각된 유용성이 SNS 사용의도를 예측하였다. 긍정적 기술준비도가 부정적 기술준비도보다 인지적 요인을 더 크게 예측하고, 교수자와 또래 학습자의 역할이 중요하다는 것을 시사한다.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.47-71
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• 2014

The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

• 융합경영연구
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• 제9권3호
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• pp.1-9
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• 2021

Purpose: This study investigates causal relationships among brand experience, perceived value and brand support behavior in both Chinese and Korean consumers, and also examines the moderating effects of interaction with customers in the relationships between brand experience and perceived value. Research design, data and methodology: Three research were presented and examined empirically in this study. First research question is about relationships among brand experience, perceived value and brand support behavior. Second is about the moderating role of interaction with customers and third is about the differences in the causal relationships between China consumers and Korean consumers. A total of 377 samples who had visited theme parks in China and Korea were surveyed. Results: Sensory experience, emotional experience, and cognitive experience have significant causal relationships with perceived value in Both Chinese and Korean consumers. Perceived value has a positive effect on brand support behavior and interaction with customer has a moderating effect between brand experience variables and perceived value in Both Chinese and Korean consumers. Second, the causal relationship between behavioral experience and perceived value is not significant in Both Chinese and Korean consumers. Third, there were significant differences in the effects of emotional experience and cognitive experience on perceived value between Chinese consumers and Korean consumers. Conclusions: Managers of theme park industry should design experience programs considering various brand experience variables for both Chines consumers and Korean consumers. Second, it is necessary to raise the level of customer interaction between employees and customers.

• 한국정보시스템학회지:정보시스템연구
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• 제31권4호
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• pp.209-232
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• 2022

Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.