• 산경연구논집
• /
• 제11권2호
• /
• pp.49-59
• /
• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• 간호행정학회지
• /
• 제8권1호
• /
• pp.137-150
• /
• 2002

Today, environments of healthcare and hospital organizations are changing very rapidly. In response to these rapid and uncontrollable changes, organizational members should be required to be empowered, because empowerment makes feelings of powerlessness and frustration reduce and leads to work performance such as Job satisfaction and Organizational commitment. The term 'Empowerment' is frequently used in recent, but there is a lack of study. In nursing administration, studies are also few. Empowerment is defined here as a cognitive, continuous and active process which empower intrinsic work motivation to members. This study takes empowerment as a construct composed of four factors-meaning, competence, self-determination, impact. 1. The purpose is to analyze the relationship of empowerment with job - satisfaction and organizational commitment perceived by nurses. 2. The method : Data were collected from 334 nurses in 2-hospital and gathered during the period 20days from September 11 to September 30, 2000 and ANOVA, Pearson's correlaton etc are conducted for this study. 3. The results were as follows: 1) In characteristics of subjects, age and the period of duty were significantly different in empowerment (p<0.001). Educational background, marriage and motivation to be nurse were different in empowerment(p<0.05). 2) Empowerment degree perceived by nurses was 55.52. 3) Empowerment was related with job satisfaction (p<0.001) but was not related with organizational commitment. 4. Conclusion : The above result was different from other empowerment studys which empowerment is related with job satisfaction and organizational commitment. The study on empowerment is important in the aspect of strategies for increasement of work performance. For the proper tool in nursing practice, we study empowerment in various aspects and the further studys for the relationship of empowerment with organizational commitment are needed.

• Environmental Analysis Health and Toxicology
• /
• 제29권
• /
• pp.6.1-6.6
• /
• 2014

Objectives Hospitalized patients are vulnerable to sleep disturbances because of environmental stresses including noise. While most previous studies on hospital noise and sleep have been performed for medical machines in intensive care units, there is a limited data for patients hospitalized in medical wardrooms. The purpose of present study was to measure noise level of medical wardrooms, identify patient-perceived sources of noise, and to examine the association between noise levels and sleep disturbances in hospitalized patients. Methods Noise dosimeters were used to measure noise level in 29 inpatient wardrooms at a university hospital. Sleep pattern and disturbance were assessed in 103 hospitalized patients, using the Pittsburgh Sleep Quality Index (PSQI) and Leeds Sleep Evaluation Questionnaire. Results The mean equivalent continuous noise level for 24 hours was 63.5 decibel A (dBA), which was far higher than 30 dBA recommended by the World Health Organization for hospital wardrooms. Other patients sharing a room were perceived as the most common source of noise by the patients, which was usually preventable. Of the patients in the study, 86% had bad sleep as assessed by the PSQI. The sleep disturbance was significantly correlated with increasing noise levels in a dose response manner. Conclusions Systemic organizational interventions are needed to keep wardrooms private and quiet to reduce sleep disturbance.

• 보건행정학회지
• /
• 제19권4호
• /
• pp.78-97
• /
• 2009

This study examined the factors related to family caregiver satisfaction with institutional care services for beneficiaries under the Public Long-Term Care Insurance(PLTCI) system. Determining what contributes to family caregiver satisfaction is a critical step toward implementing effective quality improvement strategies. A national cross-sectional descriptive survey was conducted from November to December 2008, using proportionate quota sampling based on the location and level of Long-Term Care of the beneficiaries. Total 1,745 family caregivers wrote informed consents and 733 (response rate 42%) completed questionnaires, which included caregiver characteristics, organizational resources, primary objective and subjective stressors, perceived quality of services, and family caregiver satisfaction. Family caregivers were satisfied overall with institutional care. In multiple regression analysis, there was a statistically significant difference in degree of family caregiver satisfaction according to caregiver characteristics(relationship to beneficiary), primary objective stressors (insurance type of beneficiary), perceived quality of services(respect to family caregivers' idea, ADL support, expertness of staff, careful concern of staff, fulfillment of client's requests, and safety of institution's environment). In public long-term care, satisfaction efforts are in an early stage of development. This study is meaningful as the first attempt to measure family caregiver satisfaction with institutional care for beneficiaries under the PLTCI system, and to identify factors affecting the satisfaction. Among the identified factors, the policy makers, the insurer, and the providers need to pay attention to perceived quality of services, in particular, to improve customer satisfaction. Our findings can provide quality care improvement initiatives in the public long-term care setting.

• 한국병원경영학회지
• /
• 제12권2호
• /
• pp.1-24
• /
• 2007

The medical fee reimbursement denied by HIRA(Health Insurance Review Agency) amounted to about 1.2% of the total medical fee claim to HIRA for reimbursement. Most of the denials stem from the inappropriate prescriptions of medical staff violating the medical fee review standards issued by HIRA. Considering the significant impacts of the standards observance behavior on the hospitals' financial viability, we attempted to analyze the predisposition factors of medical staffs' review standards observance behavior. The TPB(Theory of Planned Behavior) was adopted as the theoretical framework of the analysis. Data were collected by administrating a survey on the concepts included in TPB model to the 187 medical staff of a tertiary care hospital. Of the 187 questionaries distributed, 150 were responded resulting 80.2% of response rate. The mean differences among the groups classified by age group, years of experience, medical specialty and gender were analysis using ANOVA. The relationships among the TPB concepts were analysed by applying the Structural Equations Modeling method. The TPB model consists of three exogenous concepts (attitude toward the behavior, subjective norm, and perceived behavioral control) and two endogenous concepts (intention and the behavior). The results of ANOVA indicated significant mean differences among the groups classified by the medical staff's age, years of experience, and medical specialty. The older and the more experienced had the higher mean of observance behavior score. The results of Structural Equations analysis showed that the subjective norm and perceived behavioral control had statistically significant influences on intention, but the influence of attitude to intention was not statistically significant. The influences of perceived behavioral control and intention on behavior were significant. Based on these results the theoretical and practical implications were discussed.

• 대한간호학회지
• /
• 제22권2호
• /
• pp.143-156
• /
• 1992

This descriptive study explored the health and illness concepts of preschoolers to provide understanding on which to build research. The subjects were convenience sample three to six year of age attending one art institute in Cheju city. Data were collected through semistructured interviews by author, Children were asked to draw two figures, one healthy and one ill persons. The drawings were not analysed to grasp the meaning as in a projective technique, but only to relate to their response. Data were coded and categorized by content analysis. The results of this study are summarized as follows : 1) Three year olds responded with some unrelated answers but well to questions related to their experiences of illness ; older participants answered questions related health and illness concepts more easily. Generally the levels of subjects' responses did not differ according to age and sex. 2) Preschoolers' answers about the cause, treatment and prevention of illness, and the meaning and promotion of health were coded and then classificated to 9 categories, (food, obedience to authoritys physical function, presence or absence of illness or symptoms, hygiene. treatment, traumatic injury, rest and germs). Food and obeidence to authority categories were most frequent responses the food category was associated with obeidence to authority because it seemed that the children follow the orders of their parents or other authority figures to eat or not to eat something This result was compatible with that of previous studies that preschoolers perceived illness as possible punishment for misbehavior. Participants except for one four year old boy did not suggest that germs cause illness. The children perceived themselves and their families as healthy even though they had symptoms of illness. 3) Preschoolers' health and illness concepts were. influenced by their experiences and related to their development that rules derived from authority and if not complied with, will bring punishment. These oonceptualizations may be the disparity that they perceived themselves and their families as healthy even though they were ill. A previous study by Perrin and Gerrity suggested that the level of children's illness concepts correlated with that of their physical causality and was lower than it. But the levels of health and illness concepts in this sample higher than those of the physical causality.

• 대한지역사회영양학회지
• /
• 제11권3호
• /
• pp.374-382
• /
• 2006

The purpose of the study was to investigate the effects of the characteristics of dietitians, the characteristics of school food services, equipment ratio of HACCP facility/equipment and perception of barriers to HACCP implementation on external and internal audit of food safety/sanitation management performance in school food service. An e-mail survey was conducted with 144 dietitians in Gyeongbuk Province. A response rate was 57.6% (N = 83) and data was analyzed using SPSS windows (ver. 12.0). Dietitian perceived facilities/equipment-related and stakeholder-related as the big barriers in implementing a HACCP system. Total scores of sanitation/safety management performance for external and internal audit were similar at 92 and 91 out of 100, respectively. 'Facilities/equipment' and 'HACCP system' categories in both external and internal audit were rated the lowest. As dietitian perceived facilities/equipment-related (p < 0.001) and stakeholder-related (p < 0.05) barriers to HACCP implementation were greater, the scores of the external and internal audits were significantly lower. As dietitian perceived barriers for all categories were greater, the scores of internal audits were significantly lower (p <0.05). As a result of multiple regression analyses, the scores of the external audit was positively associated with career as a school food service dietitian, but was negatively associated with barriers related to facility/equipment, while the scores of the internal audit was negatively associated with barriers related to facility/equipment and employees. This study suggests that supporting programs on securing the facilities/equipment and employee training are needed for successful HACCP implementation in school food service.

• 한국콘텐츠학회논문지
• /
• 제16권12호
• /
• pp.492-506
• /
• 2016

본 연구는 기업자원봉사자가 봉사활동을 수행한 다음에 보이는 차등적인 반응에 주목하여 어떤 요인이 차등적인 반응에 기여하는가를 밝히려는 목적으로 수행되었다. 자원봉사에 대한 긍정적 반응은 만족도와 기여도로, 부정적 반응은 소진으로 개념화하였다. 자원봉사에 대한 반응을 예측하는 요인으로 가족의 지지, 회사의 자원봉사 지원제도, 그리고 자원봉사현장에서의 다양한 인간관계의 영향력을 검증하였다. 250명의 기업자원봉사자를 표본으로 선정했으며 설문조사로 수집한 자료를 위계적 회귀분석을 통해 분석하였다. 분석결과 가족의 지지는 자원봉사에 대한 반응에 영향이 거의 없는 것으로 나타났지만 회사의 자원봉사지원 제도는 의미 있는 영향을 미치는 것으로 나타났다. 나아가 봉사현장에서의 봉사대상자와의 관계와 기관의 자원봉사 담당자와의 관계는 자원봉사만족도와 인지된 기여에 영향을 미치는 것으로 나타났다. 하지만 부정적 반응인 소진에는 아무런 영향을 미치지 않았다. 연구결과의 함축성으로 기업의 경우 기업자원봉사자를 적극적으로 동기화시키는 봉사지원제도를 개발하는 것이 필요하다. 비영리조직의 자원봉사관리자의 경우 자원봉사현장에서 발생하는 다양한 인간관계의 영향과 중요성을 인식한다면 기업자원봉사자의 만족도와 인지된 기여도를 높일 수 있을 것이다.

• 한국지역사회생활과학회지
• /
• 제28권4호
• /
• pp.669-686
• /
• 2017

This study reinterpreted the value of traditional communities in rural areas and explored ways to revitalize sustainable communities. To do this, we surveyed the members' perceptions about the activities of the community organization as assessed through a questionnaire. The questionnaire items focused on the participation, satisfaction and contribution of the members of the community organization, with additional questions investigating the idea of the community vitalizations plan. A self-report questionnaire survey was administered to 321 members of the community, and the results were analyzed through technical data, t-test and ANOVA analysis by using the SPSS program. In the results, the perceptions of the members of the traditional village community differed significantly according to socio - demographic factors and member recognition characteristics. Especially, males were more voluntarily and positively compared to females, and the lower the age of satisfaction, the lower was the perceived individual satisfaction with community activities. In the case of perceived contributions to individuals and the community, the participants perceived positively in the emotional support for the individual's participation in the organization. On the other hand, the results confirmed that the contribution to the local community is important in realistic aspects such as regional vitalizations. It is confirmed by the decrease in the number of members in response to the difficulty of the organization. (Ed- 'the lack of the size of the membership' simply repeats 'the decrease in the number of members'; thus it's unnecessary).

• 시큐리티연구
• /
• 제43호
• /
• pp.99-120
• /
• 2015

본 연구는 계획된 행동이론을 적용하여 민간경비원의 건강행동을 분석하는데 주요 목적이 있다. 이상의 목적을 달성하기 위하여 서울 경기 지역에 거주하고 있는 민간경비원을 유의표집(purposive sampling)하였다. 불성실한 응답 및 이상치를 제외하고 187명의 자료가 분석에 사용되었다. 구체적인 분석 방법은 탐색적 요인분석(Exploratory Factor Analysis: EFA), Polyserial 상관분석, 각 변인간의 인과관계를 추정하기 위하여 다중회귀(multiple regression)분석과 로지스틱 회귀(logistic regression)분석을 실시하였다. 결과를 요약하면 다음과 같다. 첫째, 애착도, 행동에 대한 태도 주관적 규범, 지각된 행동 통제력은 건강행동 지속의지에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 애착도는 행동에 대한 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 애착도는 건강행동 지속의지에 정(+)적인 영향을 미치는 것으로 나타났다. 넷째, 지각된 행동 통제력은 건강행동 실현여부에 정(+)적인 영향을 미치며 지각된 행동 통제력인 1단위 증가하면 건강행동을 실천할 가능성이 약 62.9%씩 증가하는 것으로 나타났다. 다섯째, 건강행동 지속의지는 건강행동 실현여부에 정(+)적인 영향을 미치며 지각된 행동 통제력인 1단위 증가하면 건강행동을 실천할 가능성이 약 72.3%씩 증가하는 것으로 나타났다.