• International Journal of Computer Science & Network Security
• /
• 제22권3호
• /
• pp.77-88
• /
• 2022

In response to the significant COVID-19 outbreak, countries have enforced the use of E-learning systems as an alternative to traditional learning; to contain the virus and minimize the infection rate while maintaining the continuity of the learning experience. However, the effective adoption of E-learning systems requires a well-understanding of critical factors, especially in times of crisis. In this regard, this study intends to assess the success of the E-learning system adoption by Higher Education Institutions (HEIs) during the crisis of COVID-19 by utilizing the Information Systems Success (ISS) model. This study's adopted model consists of nine interdependent dimensions, namely: Technical System Quality, Information Quality, Service Quality, Learner Quality, Perceived Satisfaction, Perceived Usefulness, System Use, Intention to Use, and System Success. An electronic survey was distributed among higher education students from different universities in Saudi Arabia to explore each model's dimension. Structural Equation Modeling (SEM) has been applied via SmartPLS software to test the causal relationships between dimensions. This study's main results revealed that students' Service Quality, Learner Quality, and the Intention to Use by students are essential drives for E-learning System Use during the Covid-19 pandemic. Meanwhile, the Intention to Use the system is significantly influenced by Perceived Satisfaction and Perceived Usefulness dimensions. Further, Perceived Satisfaction, Perceived Usefulness, and System Use are interdependent, and all three have a significant positive impact on E-learning System Success.

• 유통과학연구
• /
• 제22권3호
• /
• pp.33-47
• /
• 2024

Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.

• Asia Marketing Journal
• /
• 제14권1호
• /
• pp.99-130
• /
• 2012

과거 기업은 고객만족을 통해 고객의 충성도를 구축해 지속적인 이윤을 창출하는데 주로 초점을 맞추었다. 그러나 고객들은 기업에게 긍정적 영향만을 주지 않으며 때로는 기업을 위험에 빠뜨리기도 하고 곤란에 처하게 하기도 한다. 서비스 실패를 경험한 고객에게 기업이 적절한 서비스 회복조치를 취하지 못했을 때 그들은 배신감과 분노 같은 강한 부정적 정서를 느끼며 이러한 부정적 정서는 기업의 성과에 상당한 부정적 영향을 미칠 수 있는 공격적 행동이나 보복행동을 유발 할 수 있다. 고객이 느끼는 이러한 부정적 정서는 기업과 오랜 거래관계를 유지하고 그 기업에 대해 애착을 가진 충성고객에게 더 강하게 발생될 수 있다. 강한 배신감을 느낀 충성고객은 단순히 경쟁기업으로 브랜드 전환을 하는데 머무는 것이 아니라 온라인 부정적 구전, 불매운동, 언론매체를 통한 호소 등의 강력한 보복행동을 수행한다. 본 연구는 서비스 실패요인으로 발생되는 배신감이라는 감정이 보복욕구를 통해 보복행위까지 가는 인과관계에 대해 알아보고, 기업 간의 충성도가 각기 다른 고객들을 분류하여 그 차이를 살펴보았다. 실증분석 결과 각각의 공정성 훼손은 모두 지각된 배신감에 유의한 영향을 미치는 것으로 나타났다. 특히 고객들은 분배 공정성 훼손으로 인한 서비스 실패를 경험하였을 경우 가장 높게 배신감을 지각했으며 절차공정성 훼손으로 인한 서비스 실패를 경험하였을 경우 배신감을 가장 낮게 느끼게 하는 것으로 나타났다. 또한 지각된 배신감은 보복욕구에 유의한 영향을 미치며 이후 부정구전과 보복적인 불평행동, 제3단체를 통한 불만 홍보와 같은 보복행위 모두에 유의한 영향을 미치는 것으로 나타났다. 따라서 공정성 훼손은 지각된 배신감과 보복욕구와 같은 매개변수를 통하여 보복행위에 영향을 미치는 것으로 볼 수 있다. 마지막으로 공정성 훼손과 지각된 배신감과의 관계에서 과거 해당기업과 고객 간의 관계의 친밀도를 나타내는 관계품질의 조절변수 역할을 검증한 결과 관계품질은 조절변수로서 역할을 하는 것으로 나타났다. 본 연구는 서비스 실패 요인이 보복행위에 미치는 영향을 단순 인과관계로 보지 않고 기업과 고객 간의 관계품질의 조절효과를 고려하여 연구를 하였다는 데 그 의의가 있다.

• 유통과학연구
• /
• 제13권9호
• /
• pp.71-79
• /
• 2015

Purpose - The purpose of this paper is to find out the effect of changes in the differentiated "servicescape" on the business performance in the hair salon industry using a case study. For this, we selected hair salon M located in Suwon. The shop is innovatively different from existing shops in terms of spatial layout and functionality. We conducted in-depth research, beginning with the launch of the shop concept through investment and ongoing stable sales. Research design, data, and methodology - The M hair salon is a start up shop providing a differentiated servicescape (physical environment where the service takes place) located in Suwon, Yeongtong-gu. We conducted research to investigate how spatial layout and functionality of the servicescape impact customers' perceived quality. The interview period and case analysis was May 2014 through March 2015, covering 11 months. To conduct the case analysis, we analyzed the spatial layout and functionality of existing shops and interviewed customers and experts about the difference between hair salon M and existing shops. Results - Our results found clues to the positive effect of spatial layout and functionality among servicescape factors on perceived service quality at the salon. The shop showed a fast payback of the principal investment, growth potential in contrast to competitors near the salon, and 45 percent returning customers. The problem with the spatial layout at existing shops was that customers were aware of the way other people were looking at them, since viewing angles overlapped, therefore there was a limitation to the relationship intensity with an exclusive hair designer. In contrast, the layout of the stands at the M salon kept the number of dressing stands limited to maximize the customer's emotional response. Additionally, because of the new layout of dressing stands hiding other customer voices and appearance in the salon, customers perceived their service space as independent. Therefore, they did not have to focus on their personal emotional response, which was one of the advantages of the new layout. Conclusions - This study conducted case study analysis by offering a new perspective focusing on spatial layout, previously not considered as an independent variable of quality evaluations and customer satisfaction in existing literature on hair salon management. Therefore, this study contributes to the field by offering an opportunity to discover the causal relationships between the overlooked physical environment and a customer's perceived quality. However, a process objectifying the results of the study through empirical analysis and hypotheses is needed to overcome the limitations of the case study approach and generalize the results. Moreover, it would be beneficial to conduct further empirical study of the relationship between the spatial layout provided in the case and a customer's emotional response and change in mood. In addition, an analysis is needed regarding how customers feel about the factors using the Kano Model. These suggestions would be considered in further study.

• 한국HCI학회논문지
• /
• 제12권4호
• /
• pp.65-73
• /
• 2017

전력 수요가 증가하고 재생 가능 에너지에 대한 관심이 증폭됨에 따라, 수요를 억제하여 필요한 공급량을 줄일 수 있는 '수요반응' 프로그램에 대한 관심이 증가하고 있다. 본 연구는 가정에 스마트미터를 구비한 국내 사용자들을 대상으로 진행된 에너지 수요반응 실증사업에 대한 실증분석으로, 사전심층 인터뷰, 설문 및 기술수용모델 분석을 통하여 가정 전력 사용자들이 수요반응 프로그램을 받아들이는 데 중요한 요인들을 살펴본다. 수요반응의 목표는 피크시간대에 미션이 발령되면 전력사용량을 평소보다 줄이는 것이며, 실험대상은 스마트미터 구입 경로와 에너지를 절감했을 때 보상받는 방식에 따라 2개의 상이한 집단으로 구성되었다. 집단 A는 주로 IoT플랫폼 서비스에 가입하는 과정에서 마케터와의 대화를 통해 전체 서비스 중 하나인 스마트미터 서비스에 함께 가입하는 경로로 수요반응 프로그램에 유입되었고, 보상으로는 통신비 할인을 받았다. 반면 집단 B는 스마트미터를 자발적으로 구매하거나 에너지 자립 마을 지역주민으로서 지자체 지원을 통해 스마트미터를 지원 받아 프로그램에 유입되었고, 미션 성공에 대한 보상은 사회적 기부를 통해 이루어졌다. 분석 결과 집단 A는 인지된 용이성과 인지된 유용성 외에 인지된 유희성도 포함된 확장된 기술수용모델이 적합함을 알 수 있었고,집단 B는 모델의 적합도가 떨어지기는 하지만 집단 A에 비해 인지된 유용성에 대한 중요도가 높음을 확인할 수 있었다. 이와 같은 결과는 집단 특성에 따른 프로그램 설계방향을 제시하여 향후 수요반응 프로그램을 효과적으로 운영하는 데에 도움을 줄 것으로 보인다.

• 한국의료질향상학회지
• /
• 제17권1호
• /
• pp.89-105
• /
• 2011

Background : The purpose of study in to grasp the level of perception of hospital workers on the patient safety culture, consider the difference in perception of patients safety culture according to medical service and finally find out a way to establish patient safety culture in hospital. Methods : As for the data, the analysis on frequency, t-test, ANOVA and tukey test were carried out by using SPSS 12.0. Result : The results of comparison among the positive response ratios on the patients culture of hospital workers showed that the subjects had perceived the teamwork within units most positively(74.1%), and perceived most negatively on the non-punitive response to error(16.2%)and the staffing(26.2%). 68.6% of subjects answered that the medical error were mostly of always reported. when daytime working hours are longer, perception of patient safety culture ranked low. In general, departments for direct medical service than departments for indirect medical service assessed patient safety culture high. Conclusion : Organizational learning and teamwork within units, communication openness, active support of hospital management for patient safety, and cooperation across the units would be crucial to promote the overall perceptions of patients safety of hospital workers and the level of patients safety in the units and to improve the quality of the event reporting system.

• 대한간호학회지
• /
• 제42권5호
• /
• pp.709-718
• /
• 2012

Purpose: This study was done to examine the effects of aroma self-foot reflexology massage on stress and immune responses and fatigue in middle-aged women in rural areas. Methods: The study was a nonequivalent control group pre-post test design. The participants were 52 middle-aged women from rural areas of which 26 were assigned to the experimental group and 26 to the control group. Data were collected from July to September, 2011 and analyzed using SPSS Win 17.0 version program. The intervention was conducted 3 times a week for six weeks. Results: There were significant differences in reported perceived stress, systolic blood pressure, diastolic blood pressure and fatigue between the two groups. However, the issue of salivary cortisol and immune response were not significant. Conclusion: Aroma self-foot reflexology massage can be utilized as an effective intervention for perceived stress, systolic blood pressure, diastolic blood pressure and fatigue in middle-aged woman in rural areas.

• 한국보육지원학회지
• /
• 제16권3호
• /
• pp.79-98
• /
• 2020

Objective: The purpose of this study was to examine children's disclosure to parents in different domains of their daily activities. Methods: The participants were 340 children(100 kindergarteners, 120 3rd graders and 120 6th graders in elementary school) and their mothers in Seoul and Gangwon-do, Korea. The data was analyzed with one-way ANOVA, paired t-test, and MANOVA. Results: First, 3rd graders and 6th graders experienced more daily activities than kindergarteners in most domains. Second, 3rd graders disclosed more than kindergarteners and 6th graders in most domains. The response of mothers with 3rd graders was most similar to their children's response about children's disclosure to parents. Third, the reasons for nondisclosure of children were different according to domains. The reasons for nondisclosure of children that mothers perceived were different from those of their children, especially in the school(institute)-related domain. Conclusion/Implications: The results of this study indicated that the aspects of children's disclosure to parents were different according to domains of their daily activities based on developmental stages. Mothers perceived their children's disclosure differently compared to their children. The results suggest that it is necessary to approach children's disclosure to parents based on domains of daily activities and developmental stages.

• 정신신체의학
• /
• 제6권2호
• /
• pp.126-135
• /
• 1998

The object of this study was to investigate the relationship between stress and the extent of coronary artery stenosis in 101 patients with coronary artery diseases. Global assessment of recent stress(GARS) scale and perceived stress response inventory were used to measure perception for stressors and stress responses. Biological variables such as the extent of coronary artery stenosis, the number of the affected lesions on coronary angiography, serum Low Density Lipoprotein(LDL)-cholesterol, High Density Lipoprotein(HDL)-cholesterol, and total cholesterol were measured in all the subjects. Scores of perceived stress related to changes in relationship and overall global scores on GARS scale had significantly positive correlation with the extent of coronary artery stenosis. On the other hand, scores of percieved stress related to changes in relationship and changes or no changes in routine had significantly positive correlation with the number of the lesions. Scores of perceived stress related to change or no change in routine also positively correlated with serum level of LDL-cholesterol and total cholesterol. In contrast, general somatic symptoms negatively correlated with the extent of coronary artery stenosis. Impulsive-aggressive behavior negatively correlated with the number of the lesions. However, impulsive-aggressive thinking positively correlated with LDL-cholesterol. The above results suggest that perception for stressors may negatively affect the extent of coronary artery stenosis, the number of the lesions, serum LDL-cholesterol and total cholesterol. However, some stress responses showed inconsistent effect on the above biological variables. Thus, strategies designed to modify perception for stressors and some stress responses are likely to help the patients minimize the extent of coronary artery stenosis and prevent the diseases.

• 기본간호학회지
• /
• 제25권2호
• /
• pp.146-154
• /
• 2018

Purpose: In this study, effects of positive, negative, and mixed verbal feedback were examined for accuracy of self-assessment, emotional responses, self-efficacy, and perceived quality of feedback in skill performance assessment. Methods: Participants were a convenience sample of 104 second-year nursing students who had completed their fundamentals of nursing class. Participants were assigned randomly to a positive, a negative or a mixed feedback group. All participants completed the performance measure and then received the assigned the type of feedback from an evaluator. After delivery of feedback, they assessed their own performance using the same sheet as the evaluator and completed the survey for emotional response, self-efficacy for learning, and quality of feedback. Results: There were no significant differences in accuracy of self-assessment and perceived quality of feedback among the three groups ($x^2=4.74$, p=.094; $x^2=3.30$, p=.192, respectively). The negative feedback group had significantly lower self-efficacy and positive emotions and more negative emotions than the other two groups (F=9.43, p=.009; $x^2=16.29$, p<.001; $x^2=5.69$, p=.005, respectively). Conclusion: Negative feedback can affect emotions and motivations for learning in nursing students and may interfere with the effectiveness of feedback, so instructors should pay more attention when providing negative feedback. Mixed feedback with an effect similar to positive feedback could be an alternative.