• 제목/요약/키워드: perceived content validity

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Factors Affecting Entrepreneurial Decision of Nascent Entrepreneurs Belonging Generation Y in Vietnam

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.407-417
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    • 2020
  • Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

Factors Affecting Industry 4.0 Adoption in the Curriculum of University Students in Ho Chi Minh City

  • NGUYEN, Xuan Truong;NGUYEN, Thanh Toan
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.303-313
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    • 2020
  • This study investigates the factors affecting Industry 4.0 adoption in the curriculum of university students in Ho Chi Minh City, Vietnam. Universities need to respond to the changing faces of Industry 4.0 and, hence, Education 4.0. A mixed method including both qualitative and quantitative methodologies was utilized. An in-depth interview was carried out for exploring, reviewing, and testing content validity of constructs and measurement items. The pilot study was conducted with 120 respondents. The conceptual model and hypotheses were developed using data collected by a questionnaire survey distributed to 584 respondents by both electronic and paper forms with non-probability and convenience sampling techniques. The result of structural equation modeling showed that occupation relevance, skills, facility conditions, and social influence impacted on the intermediates variables, namely, relevance advantage, perceived usefulness, behavioral intention-to-use, and actual use. The independent variables are occupation relevance, skills, facility conditions, and social influence. They impact actual use through mediating constructs such as relevance advantage, perceived usefulness, and behavioral intention-to-use. The findings suggest that universities and students' efforts aimed at increasing the factors' perceptions of adoption of Industry 4.0 will contribute to implementation success, where success is defined as effectual usage of Industry 4.0.

A Study on Food Repurchase Intention Using Nostalgia Marketing

  • Bo-Kyung Seo;Seong Soo CHA
    • 식품보건융합연구
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    • 제9권3호
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    • pp.11-17
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    • 2023
  • This study aims to investigate the effect of the selection attribute of Newtro (New + Retro) product marketing, which is a recent topic in the food industry, on consumer satisfaction. Newtro marketing, also known as Newtro-style marketing, is a marketing strategy that emerged in South Korea, particularly in the food industry. Newtro marketing aims to appeal to consumers' nostalgia for the past while incorporating contemporary elements. As a research method, a survey was conducted on the importance of selection attributes and repurchase intention of Newtro food for consumer groups of various age groups ranging from teenagers to those in their 40s or older. To analyze the demographic content of the sample, frequency analysis of the SPSS statistical package was performed, and structural equation modeling was performed using the AMOS program for confirmatory factor analysis and discriminant validity analysis. The analysis results are as follows. First, Package Design, Perceived Healthiness, and Emotional Taste, optional attributes of Newtro marketing, significantly affected satisfaction. Second, satisfaction was found to have a statistically significant effect on repurchase intention. However, Functional Flavor did not statistically affect satisfaction. This study empirically analyzed the importance of consumers' selection attributes for the recently popular food Newtro marketing and suggested implications.

Determinants of Live Commerce Acceptance: Focusing on the Extended Technology Acceptance Model (TAM)

  • Zhi Pan;Hee Jun Cho;Dong Hyuk Jo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권10호
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    • pp.2750-2767
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    • 2023
  • Live Commerce is rapidly emerging as a new paradigm for the digital economy and consumption activities in the post-COVID era. Many prior studies have been conducted on Live Commerce, but studies focusing on the characteristics of sources of Live Commerce are insufficient. This study aimed to investigate the human factors of sources that affect consumers' intention to use Live Commerce. For this purpose, based on an expanded TAM (Technology Acceptance Model) through literature research, variables were set, and a survey was conducted targeting Korean consumers who have experienced purchasing products through Live Commerce. Excluding unreliable data, 201 responses were utilized in the analysis of this study. At first, the measurement tools were checked through validity and reliability verification, and correlation analysis was conducted to identify the relationships between variables. Then, the proposed hypotheses were verified through multiple regression analysis. As a result, firstly, the human factors of sources had a positive effect on PU (Perceived Usefulness). Secondly, the PEOU (perceived ease of use) had a positive effect on both PU and CS (Consumer Satisfaction). Thirdly, PU had a positive effect on CS and ITU (Intention to Use). Finally, CS with Live Commerce had a positive effect on the ITU. Through this study, we try to provide an understanding of consumer behavior in the Live Commerce environment and contribute to enhancing the service provider's ability to offer high-quality Live Commerce content.

환자 존중 측정도구 개발 (Instrument Development for Patient Respect)

  • 유명란;현진숙;최윤정
    • 한국간호교육학회지
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    • 제13권2호
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    • pp.162-168
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    • 2007
  • Purpose: Patients hope to receive 'respected nursing' which guarantees the right of privacy and treatment as a human being in hospitals. However, no specific tool has been developed to measure patients' perceived respect from nurses while staying in hospitals. This study was conducted to develop a tool to measure the respect that they experience in hospital. Method: A basic questionnaire was made based on research literature, pilot studies, and collected data via patients' interviews. The questionnaire was verified by 5 members of an expert group, a chief nurse in the clinical area and 10 patients. We distributed the questionnaires to 266 randomly selected inpatients and carried out analyses of factors and content to evaluate the validity and reliability of the questionnaire. Result: According to the results of factor analyses, three factors such as 'cordial treatment', 'consideration', and 'recognition' were extracted, which took up to 61 percent from all variants. Final questionnaires has 30 questions on a 4-point scale. Conclusion: The questionnaire which was designed through the study showed a high reliability and validity. We anticipate that this questionnaire will contribute to fostering nursing care with respect for patients.

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대학생을 대상으로 한 비판적 의식 척도 타당화 (Validation of the Critical Consciousness Scale for University Students)

  • 안선미;현영권
    • 한국심리학회지 : 문화 및 사회문제
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    • 제29권4호
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    • pp.595-616
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    • 2023
  • 비판적 의식 척도(CCS: Critical Consciousness Scale)는 Diemer와 동료들(2017)이 개발한 척도로서 억압받거나 소외된 사람들이 자신의 사회적 정치적 조건을 비판적으로 분석하고 사회적 평등을 지지하며 인지된 불평등을 변화시키는 행동의 정도를 확인한다. 본 연구에서는 한국어로 번안한 비판적 의식 척도를 현지화하여 대학생을 대상으로 타당화 하였다. 심리학 관련 석사 및 박사 5명에게 번안 문항의 적합성을 평정하도록 하여 내용타당도를 검증하였다. 이후 전국 대학생 314명을 대상으로 비판적 의식 척도, 기회불평등인식 척도, 환경 변화 필요인식 척도, 사회 참여 척도, 공정한 세상에 대한 신념 척도를 설문조사하여 신뢰도와 타당도를 검증하였다. 타당도 검증을 위해 탐색적 요인분석을 하여 3개의 하위 요인을 확정하였고 확인적 요인분석을 실시하여 원안의 22개 문항 중 14개 문항을 추출하였다. 이렇게 요인분석을 마친 14개 문항의 구인타당도와 신뢰도는 양호하였다. 또한 비판적 의식 척도와 유사척도의 상관관계 분석에서도 비판적 의식은 유사 척도와 상관관계가 명확히 나타났다. 비판적 의식은 기회불평등인식 척도, 환경 변화 필요 인식 척도, 사회참여 척도와는 정적인 상관관계를 보였고 공정한 세상에 대한 신념 척도와는 부적 상관관계를 보였다. 이러한 결과를 통해 비판적 의식 척도는 타당도가 유의한 것으로 판단하였다. 마지막으로 본 연구의 한계점과 의의를 논하였다.

Development of an Instrument based on the Protection Motivation Theory to Measure Factors Influencing Women's Intention to First Pap Test Practice

  • Hassani, Laleh;Dehdari, Tahereh;Hajizadeh, Ebrahim;Shojaeizadeh, Davoud;Abedini, Mehrandokht;Nedjat, Saharnaz
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권3호
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    • pp.1227-1232
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    • 2014
  • Background: Given that there are many Iranian women who have never had a Pap smear, this study was designed to develop and validate a measurement tool based on the Protection Motivation Theory to assess factors influencing the Iranian women's intention to perform first Pap testing. Materials and Methods: In this psychometric research, to determine the Content Validity Index (CVI) and the Content Validity Ratio (CVR), a panel of experts (n=10) reviewed scale items. Reliability was estimated through the Intraclass Correlation Coefficient (n=30) and internal consistency (n=240). Also, factor analysis (exploratory and conformity) was performed on the data of the sample women who had never had a Pap smear test (n=240). Results: A 26-item questionnaire was developed. The CVI and CVR scores of the scale were 0.89 and 0.90, respectively. Exploratory factor analysis loaded a 26-item with seven factors questionnaire (perceived vulnerability and severity, fear, response costs, response efficacy, self-efficacy, and protection motivation (or intention)) that jointly accounted for 72.76% of the observed variance. Confirmatory factor analysis indicated a good fit for the data. Internal consistency (range 0.70-0.93) and test-retest reliability (range 0.72-0.96) of sub-scales were acceptable. Conclusions: This study showed that the designed instrument was a valid and reliable tool for measuring the factors influencing the women's intention to perform their first Pap testing.

질적 연구의 타당도 담론에 관한 탐색적 연구 - 주관성과 사회성의 긴장을 중심으로 - (An Explorative Study on Discourses of Adequate Validity Criterion in Qualitative Research)

  • 김경희;김기덕;박지영
    • 한국사회복지학
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    • 제63권2호
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    • pp.155-177
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    • 2011
  • 본 연구는 질 개념과 질적 인식에 대한 이해를 통해 질적 연구의 타당도(validity)와 관련된 기존의 담론들을 비판적으로 검토하는 것을 목적으로 한다. 연구목적의 달성은 크게 두 가지 연구 과정으로 이루어졌다. 먼저 다양한 질적 연구의 접근들과 모학문(parents disciplines)의 보편적인 토대를 마련하기 위해 철학의 존재론과 인식론을 통해 질 개념과 질적 인식의 본성을 살펴보고, 다음으로 이를 토대로 하여 질적 연구의 본성에 부합하는 바람직한 타당도 담론의 의미와 방향을 기존의 타당도 논의들을 중심으로 탐색하였다. 존재론과 인식론을 통해 살펴본 질은 사물의 본질에 대한 범주로써 인식대상인 실재의 무엇임(what-ness)으로 규정되며 내재적으로 주관적인 질적 인식은 인식 내용의 확인과 표현의 과정에서 사회성과 긴장관계를 형성함을 알 수 있었다. 질 개념과 질적 인식에 대한 이해를 통해 살펴본 타당도 기준에 관한 기존의 담론들은 크게 두 가지 측면에서 바람직한 것으로 드러났다. 첫째, 무엇보다 타당도 논의가 질적 연구의 본성인 주관성을 확보하고 구현하려는 방향으로 전개되고 있어 양적연구와 구별되는 스스로의 기준을 모색하고 있는 것으로 보인다. 둘째, 이와 같은 질적 인식의 주관성이 인식의 내용확인과 교류 그리고 표현의 과정에서 주관성의 폐쇄성을 극복하고 사회성을 획득하려는 노력을 경주하고 있음을 확인할 수 있었다.

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종합병원 간호사가 인식하는 환자교육 중요도와 수행도의 관계연구 (A Study on the Perception of the Importance and Performance of Patient Education of the Clinical Nurses)

  • 유은경;서문자
    • 한국간호교육학회지
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    • 제6권2호
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    • pp.287-302
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    • 2000
  • The purpose of the study are to examine the perception of the importance and performance of patient education of the clinical nurse and find out the interfering factors in practicing patient education. The data were collected from convenient sample of 256 clinical nurses working in the nursing units of adult patients except the psychiatric unit, obstetric unit, dental surgical unit and intensive care unit of one University Hospital in Seoul from September 29 to October 2, 1998. Three measurement tools of self-report- questionnaires developed by researcher used. For the content validity of the questionnaires, two sessions of panel discussion and a pilot test were done and finally factor analysis was done with Varimax method. Analysis of data was done with SAS program using frequency, percentage, means, standard deviation, Pearson's Correlation Coefficients, t-test and ANOVA. The obtained results were as follows : 1. The surveyed nurses perceived the importance of patient education at higher level with mean score of 4.08 among 5 point than their perception of practice( mean score : 3.42). 2. There was positive significant correlation(r=.29, p=0.0001)between nurses' perception of the importance of patient education and it's practice 3. Among the teaching contents for patients, 'information of diagnostic procedure and operation' and 'orientation of hospitalization' were perceived most important. And 'preparation for discharge' and 'understanding of disease and health promotion' were perceived least important 4. Among the teaching contents for patients, 'orientation of hospitalization' and 'information of diagnostic procedure and operation' were perceived highly performable. And 'understanding of disease and health promotion' and 'preparation for discharge' were perceived least performable. 5. Three types of interfering factors were identified as patient-factor, situational factor, nurse-factor. The mean degree of impediment with the interfering factors was at average level(3.09 among 5). The patient and situational factors of impediments were more interfering than nurse- factor for teaching patients. 6. In older age(p<.05), married state (p<.05), higher educational status (p<.01), higher clinical experience (p<.01) and higher position(p<.01), the score of perceived importance of patients education was more high. 7. In older age(p<.01), higher clinical experience(p<.001) and surgical unit (p<.01), the score of perceived performance of patients education was more high. In conclusion, in order to activate patient education practice in the clinical setting, the continuing education for patients education should be more emphasized and the effective teaching methods and materials should be developed to help patient teaching. And an organizational support such as budgeting for patient education and reimbursement system should be administrated.

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전문가 패널들이 인식하는 공업계고등학교의 전문교육 역할 (Roles of the Specialized Education Recognized by Professional Panels)

  • 오승균
    • 대한공업교육학회지
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    • 제33권1호
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    • pp.1-22
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    • 2008
  • 이 연구 목적은 전문가 공업교육 전문가 패널들이 인식하는 공업계열 고등학교의 전문교육 역할에 대한 기능 요인이 무엇인가를 구명하는 데 있다. 연구의 내용은 공업계열 고등학교의 전문교육 역할을 수행하는 데 필요한 기능 요인에 대하여 내용 타당도(CVR)를 통하여 검증하는 것이다. 이 연구의 방법은 문헌 고찰과 대학교수, 공업계열 교사, 정책 행정가 등으로 구성한 26명이 패널들의 의견을 수렴하고 합의하는 델파이 방법을 활용하였다. 제1라운드는 반구조화한 질문지로 패널들의 의견을 귀납적으로 내용분석하였다. 제2라운드는 제1라운드의 결과에 기초하여 7개의 영역으로 범주화하고 5단계 Likert 평정 질문으로 평균, 중앙값, 표준편차, 사분범위 등의 값을 통계처리하였다. 제3라운드는 제2라운드의 결과에 기초하여 패널들의 의견을 재확인하기 위해 평균, 표준편차, 중앙값, 내용 타당도, 합의도 및 수렴도 등의 값을 통계처리하였다. 이 연구에서 전문교육을 수행하는 데 필요한 기능을 범주화한 내용은 '현장체험 및 현장실습 교육', '자격증 취득 교육', '취업상담 및 직업 고용 정보 제공', '산업체와 연계한 맞춤형 교육', 직업진로 교육', 직업기초능력 함양' 등의 기능요인을 강조하고 있다. 그리고 교수 패널, 교사 패널, 전문가 패널, 정책 행정가 등의 패널로 구분하여 공업계열 고등학교의 전문교육 역할을 수행하는 데 필요한 기능 요인의 타당도 및 강조 우선 순위를 검증한 결과는 신체적 기능 중심 교육보다는 정의적인 태도 및 사고 기능 교육을 중심으로 하는 교육방향으로 전환하는 것으로 나타났다. 이와 같이 공업계열 고등학교의 전문교육을 수행하는 데 필요한 기능 요인의 구명으로 향후 국가수준, 지역수준, 학교수준의 구체적인 교육과정을 개발해야 한다.