• 보건행정학회지
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• 제8권1호
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• pp.112-134
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• 1998

The purpose of this study is to analyze the community participation in regional health planning by using the operational definition of participation channels, and to find out the significant variables of community participation channel which are highly related to the scores of regional health plan. The channels we adopted for the study are recommended in the guidebook for regional health planning. They are performing residents' helath survey, submitting written agreement of publics, holding public hearings, putting publicnotice, conducting community health committee meeting, submitting opinion of chambers and Mayors, and operating task-force for planning. We analyzed the selected data of 8 community participation channels, which were submitted by 141 rural health centers for the pursuit of governmental subsidy in 1997. The major findings of this study are as follows; 1. In the process of regional health planning, 88.7% of rural community health centers have performed the residents' health survey, 14.9% submitted written agreement of publics, 11.3% held public hearings, 39.0% put public notice, 46.8% conducting community health committee meeting, 48.9% submitted opinion of chambers, 61.7% submitted opinion of Mayors and 25.5% operated task-force for planning. The result shows that most of community participation channels have been utilized at very low rates, except the residents' health survey. 2. We have analyzed the impact of these community participation channels on the regional health plan scores. In the multiple regression model, we set the regional health plan score as the dependent variable., and the use of participation channels as the idependent variables(1 if the channels are used, 0 otherwise). Finally, the regression analyses show that two channel variables, opinion of chambers and public notice, were the significant positive channel variables on the score of community health plan.

• 한국IT서비스학회지
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• 제21권5호
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• pp.29-49
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• 2022

Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

• 문화기술의 융합
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• 제7권3호
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• pp.537-543
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• 2021

방송법 제1장 제3조(시청자의 권익보호)에 의거하여, 시청자는 방송프로그램의 기획·편성 또는 제작에 관한 의사결정에 참여할 수 있어야 한다. 공영방송 KBS는 이를 위해 '시청자 평가 프로그램'과 시청자가 직접 기획·제작한 방송프로그램을 방영해주는 '시청자 참여 프로그램' 등 두 가지 제도를 운영하고 있다. 이 연구는 KBS <열린채널>에 방영된 시청자 참여 프로그램의 내용을 분석함으로써 KBS가 국민이 자신의 생각과 사상, 의견, 아이디어를 자유롭게 표현할 수 있는 개방적인 공적 플랫폼으로서 기능할 수 있도록 몇 가지 개선 방안을 제시하였다.

• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• 한국경영과학회지
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• 제38권1호
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• pp.69-87
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• 2013

Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.

• 동아시아식생활학회지
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• 제27권5호
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• pp.558-568
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• 2017

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.

• 한국농촌건축학회논문집
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• 제11권1호
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• pp.57-66
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• 2009

The purpose of this study is to suggest some ways for the development of rural agricultural area to head. For the purpose, this study analyzed residents' participation in the project and their satisfaction on the change of villages, in consideration with the type of village and its socio-demographic variables. The 101 residents of the 4 villages in Yeoju-gun, Gyeonggi-do, responded the questionnaire. The results are as follows. 1) The most important objective of the development project, responded residents, was to expand sales channel of agricultural products and find profitable vegetation, and they participated in it with eager. The residents, however, showed passive participation in the cleaning, planting and reforming in village. 2) The satisfaction level with the development project averaged 3.09 of 5 in the natural environment, 3.05 of 5 in the spatial environment, 2.58 of 5 in the economic environment, and 3.13 of 5 in the social environment. In every aspect, centralized villages showed more satisfaction than scattered villages, ages of under 60 were more satisfied than over 60, and over high school graduates answered more satisfied than under middle school graduates.

• 한국정보통신학회논문지
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• 제9권5호
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• pp.1002-1011
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• 2005

본 논문에서는 방송 프로그램에 시청자가 대화 채널을 이용하여 참여할 수 있도록 하기 위한 양방향 방송 시스템 즉, 리턴채널서버를 설계, 구현한다. 방송 프로그램에 시청자의 의견이나 응답을 실시간 반영하는 서비스를 제공하기 위한 리턴채널서버는 제어 모듈, 네트웍 인터페이스 모듈, 데이터베이스 관리 모듈, 그리고 실시간 콘텐츠 저작 모듈 등으로 구성된다. 이때 방송 서비스에 무관한 형태로 리턴채널서버를 구성하기 위하여, 본 논문에서는 리턴채널서버의 각 모듈들을 리턴채널서버 응용과 리턴채널서버 응용 실행 환경 등으로 계층적으로 구성한다. 리턴채널서버 응용은 실행코드와 실행코드의 실행에 필요한 파라메터로 구성되어 있으며, 리턴채널서버가 특정 방송 프로그램을 제공하기 위해 처리해야 하는 절차들을 정의한다. 한편 리턴채널서버응용 실행환경은 리턴채널서버 응용이 실행되기 위한 환경을 제공한다. 리턴채널서버를 리턴채널서버 응용 실행환경과 리턴채널서버 응용으로 계층적으로 구성하면, 방송 서비스 제공자가 제공하고자 하는 방송 서비스에 무관하게 리턴채널서버가 동작하도록 리턴채널서버를 구성할 수 있으며 이는 실험을 통해 확인되었다.

• Journal of Contemporary Eastern Asia
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• 제19권1호
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• pp.123-143
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• 2020

This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim. Messages delivered by the communist regime to the outside world appeared to resemble those of 'normal' countries. Although North Korean YouTube was led mainly by the account operator, visitors from different nations do comment on the channel, which suggests the possibility of building international communities for propaganda purposes. Overall, the study observed a sparsely connected social network among ordinary commenters. However, the operator did not exercise tight control over peer-to-peer communication but merely answered questions and tried to facilitate mass participation. In contrast to the many news clips, the documentary content on North Korea's YouTube channel did not explicitly advocate for North Korea's current political positions.