• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.1-11
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• 2008

The purpose of this study was to investigate the effects of Internet shopping interests on the casual relationships among Internet shopping mall attributes, emotions, and impulse buying behavior. Data were obtained from 414 internet shoppers who had bought fashion products in internet shopping mall. The result showed that the highly interested Internet shoppers, when perceived the product attributes of Internet shopping mall, were more likely to feel positive emotions, and then were more likely to buy fashion products impulsively in Internet shopping. The less perceived the convenience of checkout & trust in Internet, the more negative emotions they had. However, the less interested Internet shoppers were more likely to buy impulsively fashion products with positive emotions when they perceived various product assortments, and were negatively influenced by the high speed of loading and promotions of Internet shopping mall. The findings provide implications of impulse buying behavior in Internet shopping malls for fashion products.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1068-1082
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• 2009

The purpose of this study was to investigate empirically the consumer behavior regarding the purchase of millinery items in relation to their evaluation criterion and demographic characteristics. The survey was carried out to 395 individuals in their 20s and over who were quota sampled according to age and gender. The collected data were statistically treated with the SPSS 12.0 program in terms of descriptive statistics, cross tabulation, t-test, one-way ANOVA, factor analysis, Cronbach's $\alpha$ coefficient and Duncan-test. The 20s and 50s over were more interested in hat products than other ages. Female consumers obtained the most information about hat products from store visits, TV and magazines. On the other hand, male consumers had it from the acquaintances and internet. Younger consumers more often utilized internet to have it. Their main purchase location was department stores. The younger purchased it more in traditional market, the older purchased it more in mega wholesale market or discount store. The consumers of hat products considered the intrinsic classification most when buying hats. The evaluation criteria employed by them were aesthetics, quality, and external attributes. Hat consumers were more concerned about aesthetics attributes than the other two criteria. Female consumers and consumers who are more interested in the hat and have a higher level of education and income considered aesthetics attributes most important.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.343-349
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• 2013

Rough set theory comes to derive optimal rules through the effective selection of features from the redundancy of lots of information in data mining using the concept of equivalence relation and approximation space in rough set. The reduction of attributes is one of the most important parts in its applications of rough set. This paper purports to define a information-theoretic measure for determining the most important attribute within the association of attributes using rough entropy. The proposed method generates the effective reduct set and formulates the core of the attribute set through the elimination of the redundant attributes. Subsequently, the control rules are generated with a subset of feature which retain the accuracy of the original features through the reduction.

• Journal of the Korean Society of Food Culture
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• v.36 no.4
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• pp.373-381
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• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• Journal of muscle and joint health
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• v.28 no.3
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• pp.252-262
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• 2021

Purpose: To define the concept of digital health literacy and identify its attributes. Methods: Walker and Avant's approach was employed for concept analysis. Attributes, antecedents, consequences, and the definition of digital health literacy were derived from a review of 28 studies. Results: Digital health literacy was identified to possess the following five attributes: health information seeking, health information processing, health information communication, health-related knowledge translation, and utilizing digital technology. Basic literacy skills, health concerns, motivation to use technology for health information, and access to digital technologies were all antecedents of the concept. The consequences of the concept were health behaviors, patient engagement, health status, and quality of life. Digital health literacy is the ability to seek relevant health information utilizing digital technology to solve health problems and improve quality of life. Furthermore, it refers to the translation of health-related knowledge obtained through health information processing-finding, understanding, and evaluating health information and health information communication-into the context in which individual and social factors interact. Conclusion: This study presented a new definition of digital health literacy that goes beyond existing internet-based eHealth literacy, by incorporating the context of emerging digital technologies. This proposed definition can serve as a foundation for the development of instruments and educational programs to improve individuals' digital health literacy.

• The Journal of Society for e-Business Studies
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• v.9 no.1
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• pp.221-235
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• 2004

Many organizations are implementing Knowledge Management(KM) technologies to promote knowledge sharing. An extensive review of recent articles and journals about such implementations reveals that one of the main barriers to implementation of KM technology is the absence of an organizational culture that supports knowledge sharing. The purpose of this research is to explore the possible relationship between the successful implementation of knowledge management technology and specific organizational culture attributes. The Organizational Culture Profile(OCP) and the Knowledge Management Technology Profile(KMTP) instruments were used to identify and rank the most critical organizational culture attributes and KM technology implementation successes. Data were collected from twenty six US organizations involved in a KM efforts.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.597-598
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• 2015

In order to improve the reliability of cost estimation results using CBR, there has been a continuous issue on similarity measurement to accurately compute the distance among attributes and cases to retrieve the most similar singular or plural cases. However, these existing similarity measures have limitations in taking the covariance among attributes into consideration and reflecting the effects of covariance in computation of distances among attributes. To deal with this challenging issue, this research examines the weighted Mahalanobis distance based similarity measure applied to CBR cost estimation and carries out the comparative study on the existing distance measurement methods of CBR. To validate the suggest CBR cost model, leave-one-out cross validation (LOOCV) using two different sets of simulation data are carried out. Consequently, this research is expected to provide an analysis of covariance effects in similarity measurement and a basis for further research on the fundamentals of case retrieval.

• Phonetics and Speech Sciences
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• v.8 no.3
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• pp.91-109
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• 2016

This study was mainly aimed to investigate on the perceptions of occupational suitability for speakers who stutter and the associated factors. 90 college students who do not stutter participated in this study and asked to hear one of three audio recordings(i.e., fluent version, mildly-stuttered version, and severely-stuttered version) of a male speaker who stuttered. Then, the participants were asked to rate the speaker's communicative functioning, personal attributes, and suitability for 31 occupations, along with perceptions of the occupations' speaking demands and educational requirements. Results show that speakers who stuttered (i.e., mildly-stuttered and severely-stuttered version) received lower suitability ratings for high speaking demand occupations than for low speaking demand occupations. In addition, it has been shown that perceived speaking demand strongly affected occupational suitability ratings at both levels of stuttering severity. However, it has been shown that occupational suitability ratings were not associated with ratings of the speaker's personal attributes and perceived educational requirements. From these findings it can be argued that adults who stutter may face occupational stereotyping and/or role entrapment in work settings.

• Korea Journal of Cosmetic Science
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• v.2 no.1
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• pp.33-46
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• 2020

Cosmetics are representative complex fluids, and there have been many studies focusing on the correlation between the rheological properties and sensory attributes. Various instrumental measurements have been suggested to evaluate the sensory attributes, and one of the most common instruments is Texture Analyzer (TA). Although it is reported that the adhesiveness measured by TA is related to the stickiness of cosmetics, there exists reproducibility problem because measurements with TA are sensitive to application conditions. In this study, an instrumental protocol using rotational rheometer has been set up to measure the stickiness of cosmetics. This protocol consists of two steps. The first step is a preconditioning step, and various types of shear deformations are applied to the samples. The next step is the extensional flow and the axial force is measured. When the amplitude of the shear flow corresponded to the linear viscoelastic region, the axial force is the same as those without preconditioning. On the other hand, an axial force decreases as variation nonlinearity increases. It is because the effects of microstructure changes caused by nonlinear deformation affects the extensional flow. It is worth noting that a new protocol facilitates to evaluate the stickiness of cosmetics in a more systematic way.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.