• 한국의류학회지
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• 제35권6호
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• pp.700-711
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• 2011

The purposes of the study were to identify the online service attributes that contribute to online consumer experiences of satisfaction, service failure, and service recovery and to examine whether differences exist in these attributes between U.S. and Korea. E-A-S-QUAL provided a useful framework for the study. Focus group interviews and web surveys were conducted by utilizing college students in both countries. No significant cultural differences were found in online service dimensions of service satisfaction. Personalization was the most frequently mentioned online service dimension of service satisfaction both in the U.S. and Korea. The findings showed significant cultural differences in terms of online service dimensions responsible for service failure and recovery. For Korean consumers, merchandising was one of the key online service dimensions of service failure, while efficiency was the important service dimension resulting in service failure for the U.S. consumers. In addition, for U.S. consumers, efficiency and personalization were the two most frequently mentioned service dimension for service recovery, while Korean consumers put more importance on the contact and information dimensions for service recovery. This study provided a comprehensive list of online service attributes important to online apparel retailing.

• 한국생활과학회지
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• 제8권2호
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• pp.301-312
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• 1999

The purpose of this study was to establish store marketing strategies according to consumers pattern obtained by the importance of the image attributes of each store and a pattern of consumers based on clothing shopping orientations. 1. The clothing shopping orientations were classified into five factors. The analysis on the sample group pursuant to 5 types orientations came out the groups to pursue the royal to store & brand name, economics, shopping, convenience and fashion & confidence. 2. store atmosphere, selling promotion, servience and products were extracted from the shop image attributes. 3. As a result of comparing the importance of store image attributes as per clothing shopping orientation, the fashion & confidence pursuing group deemed store atmosphere and convenience to be the most important one. Service and convenience for the pursuing group of royal to store & brand name and the shopping pursuing group. Products, service and convenience for the convenience pursuing group. And the economics pursuing group evaluated all factors low.

• 디지털융복합연구
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• 제12권12호
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• pp.293-301
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• 2014

본 논문에서는 데이터 마이닝에 필요한 클러스터링과정에서 불필요한 정보를 감축하기 위하여 베이지언 사후확률의 신뢰도를 이용한 새로운 척도를 제안한다. 데이터 감축을 위한 속성의 중요도가 클러스터링의 결과에 지배적이기 때문에 많은 속성의 변별력을 향상시키기 위하여 사후확률의 신뢰도에 정보 엔트로피를 적용하였다. 제안된 사후확률을 기반으로 한 러프 엔트로피 척도에 의한 속성의 신뢰도의 중복성은 엔트로피의 자연로그에 의하여 상당히 줄어든다. 따라서 제안된 척도에 의하여 생성된 군집화 알고리즘은 속성값의 변별력을 향상시켜 기존의 리덕트를 최소화하였고, 이는 분할의 효율성을 향상시킬 수 있었다. 제안된 알고리즘의 검증을 위해 패턴분류 문제에 적용되는 ACME 데이터에 대하여 속성간의 변별력, 분할결과에 따른 분할의 순정도를 기존의 알고리즘과 비교 분석하였다.

• 한국인터넷방송통신학회논문지
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• 제14권6호
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• pp.47-54
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• 2014

러프집합을 구성하는 식별불가능 관계를 표현하는 정보시스템에서 데이터의 중복이나 비일관성은 피할 수 없기 때문에 속성의 감축은 매우 중요하다. 러프집합이론에 있어서 일관적인 정보시스템과 비일관적인 정보시스템의 속성감축의 차이를 극복하고 자, 본 연구에서는 조건 및 결정속성에 대한 상관분석에 베이지언 사후확률을 적용한 새로운 불확실성 척도와 속성감축 알고리즘을 제안한다. 정보시스템의 불확실성에 대하여 제안된 척도와 기존의 조건부 정보엔트로피 척도를 비교해 본 결과, 정보시스템의 조건속성과 결정속성의 상호정보를 이용하여 속성간의 불확실성을 측정하는데 있어 제안된 방법이 조건부 정보엔트로피에 의한 방법보다 정확성이 있음을 보여준다.

• Journal of Mechanical Science and Technology
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• 제17권12호
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• pp.1969-1976
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• 2003

In the early phases of the product life cycle, Life Cycle Assessment (LCA) is recently used to support the decision-making for the product concepts, and the best alternative can be selected based on its estimated LCA and benefits. Both the lack of detailed information and time for a full LCA for a various range of design concepts need a new approach for the environmental analysis. This paper explores a new approximate LCA methodology for the product concepts by grouping products according to their environmental characteristics and by mapping product attributes into environmental impact driver (EID) index. The relationship is statistically verified by exploring the correlation between total impact indicator and energy impact category. Then, a neural network approach is developed to predict an approximate LCA of grouping products in conceptual design. Trained learning algorithms for the known characteristics of existing products will quickly give the result of LCA for newly designed products. The training is generalized by using product attributes for an EID in a group as well as another product attributes for the other EIDs in other groups. The neural network model with back propagation algorithm is used, and the results are compared with those of multiple regression analysis. The proposed approach does not replace the full LCA but it would give some useful guidelines for the design of environmentally conscious products in conceptual design phase.

• 한국식품조리과학회지
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• 제30권2호
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• pp.228-238
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• 2014

This study identified the importance and performance perceptions of funeral foodservice service quality toward funeral foodservice employees, chief mourners/the bereaved and funeral visitors. Data were collected using self-administered questionnaires from 102 funeral foodservice employees, 71 chief mourners/the bereaved and 293 funeral visitors. According to the result of the survey, 'hygienic food production process' was recognized as the most important attribute while 'neat appearance of food' had the least performance. By comparing the importance of service quality attributes between three subject groups, it can be identified funeral foodservice employees had the highest recognition while funeral visitors had the lowest (p<0.001). Furthermore, funeral foodservice employees had a significantly high performance level compared to chief mourners/the bereaved in all 19 service quality attributes (p<0.001). The IPA result toward funeral foodservice employees indicated the following attributes that required improvements: 'reasonable menu price' and 'kindness of helpers'. Another IPA result from chief mourners/the bereaved recognized 'reasonable menu price' as a service priority. Overall, implications for funeral foodservice managers regarding service quality improvement are discussed.

• 자연과학논문집
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• 제13권1호
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• pp.113-128
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• 2003

The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

• 유통과학연구
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• 제14권6호
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• pp.17-26
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• 2016

Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

• 한국의류산업학회지
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• 제13권1호
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• pp.44-54
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• 2011

This study aims to clarify the asset evaluation attributes of imported brands exclusively by department stores based on qualitative study. For the qualitative research, hands-on staff of the branch office who had at least 5 years experience in PB-related positions at one of the four domestic department stores(Lotte, Shinsegae, Hyundai, Galleria), and at least 20 years old adults who had purchased imported brand items exclusively by a certain department store(Shinsegae, Lotte) were included. The asset evaluation attributes of department store-exclusively imported brands were drawn up through the one-to-one in-depth interview method. As a result of qualitative study on the asset evaluation attributes of department store-exclusive importation brands, it turned out that there were 4 factors in view of business entity - stability, profitability, growth potential, and relationship, and that there were 6 factors in view of consumers - product quality, recognition, country of origin, image, preference, and reliability. In comparison with the existing preliminary study, it was notable that relationship in view of business entity, and country of origin in view of consumers were added to the asset elements.

• 한국의류학회지
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• 제40권1호
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• pp.12-25
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• 2016

Based on the self-congruity theory, this study investigated how congruity between multi-brand store image and consumers' self-image affect store attributes and consumer responses. A total of 331 questionnaires were used to analyze data. The results of research were: 1) 'Sophistication' as the congruity factor between store image and consumers' self-image affected 'utility', 'atmosphere', and 'design' among store attribute factors. Also, 'sincerity' influenced 'utility' as the store attribute factor. 2) 'Atmosphere' as the store attribute factor positively influenced consumers' emotional responses, and 'utility' and 'design' factors positively influenced consumers' cognitive responses. 3) Consumers' emotional responses had a positive impact on consumers' cognitive responses; in addition, consumers' emotional and cognitive responses had positive impacts on consumers' behavioral responses. 4) A-Land indicated higher scores on 'sophistication', 'atmosphere', and 'design' factors than ABC Mart. ABC Mart had shown higher scores on 'ruggedness' and 'utility' factors than A-Land. This study provides practical implications to develop effective marketing strategies to manage multi-brand stores.