• Journal of Technology Innovation
• /
• v.8 no.2
• /
• pp.97-117
• /
• 2000

TOEM strategy is widely used in Japan and Korea because of the diverse advantages such as cost sharing, technology transfer, equipment lease and base technology acquisition between parent company and OEM supplier. There are, however, some disadvantages that (1)OEM suppliers are likely to be reactive to environmental changes and (2) may have difficulty in building competitive position and long-term growth. When the parent company relocates its plant to foreign countries to achieve lower labor cost or to enhance value added this change will affect directly the OEM supplier's outcome. The parent company's divestiture from existing businesses will also affect the OEM supplier. For the OEM supplier to survive in face of these strategic changes it must enter the new countries with the parent company. Alternatively, the OEM supplier must actively diversify its technologies based on its core capabilities of existing product and process technologies and seek new business arenas. The strategy of aligning its businesses with the parent company's new business strategy allows the OEM supplier to share the new market while it requires the OEM supplier to develop core capabilities. In Korea many small and medium sized OEM suppliers are dependent on a few large companies. For the industry structure in Korea where industry concentration is extremely high OEM suppliers should move away from the past strategy, where they are dependent on the parent company's low profitability businesses. They should actively enter new businesses for which parent companies enter to achieve long-term growth.

• Korean Management Science Review
• /
• v.30 no.2
• /
• pp.43-61
• /
• 2013

With the recent introduction of supply chain management (SCM), quality management has extended from within companies to between companies. As a result, supply chain quality management (SCQM) has received increased attention. However, existing SCQM studies only focus on what impact quality control in supply chains have on company performance while virtually no studies examine quality control efficiencies. This paper, therefore, evaluated the SCQM efficiency of a parent company and its partner companies by using Data Envelopment Analysis (DEA) based on the Quality Collaboration Index for Supply Chain Management (QCI-SCM) conducted by the Korean Standards Association for its 'Quality Innovation-Based Building and Expansion of Business.' Study results showed that a parent company and its partners showed an overall average efficiency of approximately 80% (parent company 80.37%, partner company 79.05%). By also performing a discriminant analysis based on the calculated efficiency scores using DEA, factors that made companies efficient or inefficient were different between the two groups. In parent companies, efficiency and inefficiency were determined by factors such as communication, infra-structure, support, delivery of quality, and benefit sharing, whereas in partner companies, talent development, infrastructure, crisis management, and delivery of quality were the determining factors. In this paper, we examined the efficiency of SCQM and analyzed them from the perspective of both the parent company and partner companies to offer strategic SCQM insights.

• Journal of Digital Convergence
• /
• v.14 no.1
• /
• pp.445-452
• /
• 2016

The purpose of this study was empirically to reveal how professional baseball fan's team identification and team loyalty influence on purchase intention of parent company products. For the research, a survey was conducted by 278 subjects selected from fans of Samsung Lions and LG Twins among professional baseball teams which were owned by representative electronics manufacturers. The results were as follows: First, team identification of the professional baseball fan had positive corelation with purchase intention of parent products. Second, team loyalty of the professional baseball fan had positive corelation with purchase intention of parent company products. Third, team loyalty had effective to mediate between team identification and purchase intention of parent company products. The result of studies showed that team identification was a major factor(variable) which had a positive influence on purchase intention of parent company products, and it also verified that team loyalty had mediating effects on these.

• Journal of the Korean Society of Costume
• /
• v.61 no.5
• /
• pp.64-76
• /
• 2011

Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.

• Asia Marketing Journal
• /
• v.20 no.3
• /
• pp.1-15
• /
• 2018

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and end-consumers. In this case-study, we will explore how Dongwon Systems became the No.1 packaging solution company in Korea through technology innovation in the aspects of unique B2B marketing strategy. The key success factor can be summarized in three ways; product and technology development with customer centric mind-set, systematically extending new markets through business diversification, and marking Southeast Asia as a bridgehead for its global strategy. It is expected that the current case study of Dongwon Systems will be able to provide implications for B2C companies as well as B2B companies that try to expand their business portfolio and global business areas through B2B marketing case analysis.

• IE interfaces
• /
• v.23 no.2
• /
• pp.126-138
• /
• 2010

Marine equipment makers today face a multitude of challenges including the needs of an internal system for easy management of their business processes and a collaboration system to streamline communications with the parent company, increasing product complexity and heightened requirements for information technology. In this research, a BPM-ERP system called Biz $Tower^{(R)}$ was implemented based on cloud computing for especially, small and medium marine equipment makers to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. Thus far, this paper demonstrates the applicability of Biz $Tower^{(R)}$ to improve management visibility, process performance, and collaboration with the parent company for small and medium marine equipment makers.

• Journal of Digital Convergence
• /
• v.12 no.1
• /
• pp.171-176
• /
• 2014

Due to the recent increase of online shopping mall, there were many changes in consumer lifestyle. and the luxury and foreign cosmetics are well sold in nowadays department store online shopping mall sites. Although not all products are sold through online shopping, consumers tend to purchase more inexpensive brand products through online shopping mall. Thus, department stores tend to sell the brand goods through their online sites In this thesis, First, the trust of shopping mall caused a positive effect to the trust of parent company. Second, the trust of shopping mall had a positive impact on satisfaction. Without satisfying parameters, The trust of parent company did not itself affect satisfaction of shopping mall.

• International Area Studies Review
• /
• v.15 no.2
• /
• pp.275-301
• /
• 2011

This study examines antecedent factors that influence subsidiaries' MNC (multinational corporation) knowledge adoption. I argue that subsidiary local environmental factors(local embeddedness, level of local competition), subsidiary organizational factors(parent investment, subsidiary CEO expatriation, scope of subsidiary value chain), and subsidiary relational factors(subsidiary autonomy, the strength of subsidiary in MNC, social capital) are the important enablers for subsidiaries to adopt knowledge from other MNC units. Especially, I use two data set (knowledge from (1) peer subsidiaries, (2) parent company) to estimate the effect of the factors. The results indicate that subsidiary local embeddedness and scope of subsidiary value chain negatively influence on subsidiary knowledge adoption from peer subsidiaries. Conversely, the strength of subsidiary in MNC and social capital positively influence on that. Subsidiary knowledge adoption from parent company is positively influenced by parent investment and social capital.

• Korean Management Science Review
• /
• v.27 no.2
• /
• pp.1-20
• /
• 2010

Many firms are trying to acquire innovative technologies and relative knowledge by offshoring R&D work. Although research to date has focused on the multinational corporations' motivations of R&D offshoring, such as cost reduction and market expansion, little is known about external or environmental factors influencing the performance of global R&D activities. We investigated the relationship between the offshore R&D performance and the technical capabilities of the parent company, the host country and the home country as enhancers from outside R&D facilities. The analysis uses European patent data and EU R&D scoreboard of 134 overseas R&D labs from 46 multinational corporations in 2005. Also, we calculated total patent number of each country for this. Results from path analysis supported our main hypothesis that the technological capabilities of the parent company and the host country positively affect the overseas R&D performances. By multi-group analysis, we also found that the relationships among the variables are different for each industry.

• Knowledge Management Research
• /
• v.20 no.1
• /
• pp.231-249
• /
• 2019

Technology transfer from a multinational company to a local subsidiary is essential for successful local market operations. This study aims to analyze the impact of market, cultural and institutional environmental factors on international technology transfer and innovation performance based on the S-C-P paradigm. We collected data from one hundred ninety-five subsidiaries of Korean parent firms located in seventeen countries and used structural equation modeling to test hypotheses. The analysis findings are as follow; First, both market and cultural environment directly affect international technology transfer. However, institutional environment such as protection of intellectual property does not affect international technology transfer. Due to the less risk of technology disclosure involved in technology transfer within the MNE organization can be not relationship between protection of intellectual property in the host country and the foreign subsidiary's transfer of technology. The risk of infringement of intellectual property is relatively low in intra-firm transfer of technology. Second, the technology introduced from the parent company has a positive effect on the innovation performance of local subsidiaries. This implies that multinational companies that have entered unfamiliar overseas markets should be able to effectively transfer the inherent advantages of the parent company to their overseas subsidiaries, and that their ability to adapt to the local environment is important.