• Title/Summary/Keyword: overseas construction strategy

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Analysis of Business Implementation Strategy and Construction Management Techniques in Spearheading Overseas Expansion

  • Park, Kyungrog;Yi, June-Seong
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.472-476
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    • 2015
  • The purpose of this study is to fully understand the present state of the domestic construction companies, and to analyze phased business types and construction management techniques in order to initiate overseas expansion. Because of the recession in the domestic construction market, a thorough and strategic perspective to constantly develop inroads into overseas market is required. So we carried out a questionnaire survey targeting the experts of the overseas construction and researcher, and consulted them in depth. The questionnaire survey was divided into three sections. The first section is the necessity of overseas construction and the reason. The second is the overseas business types classified into the way of advance in short-term and long-term phase possibility of expansion. Lastly, the importance of the phased construction management techniques and the current capacity of the domestic and the foreign business trends were scrutinized. On the basis of the consultation and surveys, we analyzed the overseas business types and the construction management types in the short-term and long-term phase.

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FUTURE STRATEGY FOR KOREAN FIRMS INVOLVED IN OVERSEAS MARKETS

  • Rak-Keun Jeon;Jin-Woo Park;Jun-Youl Choi;Jae-Jun Kim
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.389-396
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    • 2005
  • Despite very good reputation that Korean construction industrial firms had enjoyed until early 1990's in overseas markets, their participation abroad drastically declined after the delivery of two(2) million unit-housing project in the early 1990's and the foreign currency crisis that took place in the late 1990's. The revival of booming construction industry in domestic market is far beyond the expectation due to the long recession of the construction economy and government's severe restriction against real estate development. Under such crucial circumstances, the construction industrial firms' strategy to survive is the more active business promotion in overseas markets. However, the Korean construction industrial firms have to abandon the labor intensive strategy, through that they have enjoyed until the early 1990's, and turn to management oriented strategy which may be a new prosperous horizon and a new challenge as well, because the labor cost of newly developing countries is much more competitive. The aim of this study is to suggest how to cope with current market situations through a chronological survey based on the cost data prevailed during four decades from the 1960's until the 1990's in overseas markets.

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BRIEF HISTORY OF KOREA'S OVERSEAS CONSTRUCTION: LESSONS AND FUTURE STRATEGY

  • Jong-Hoon Kim
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.862-868
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    • 2005
  • The history of Korea's overseas construction began in 1965, and the cumulative contract amount is about $180 billion over the last 40 years. During the period, Korea's overseas construction industry has played an important role for economic development. However, it seems that the industry is in a sea of trouble. Overseas construction orders have declined due to various reasons such as companies losing confidence, limited financing, lack of competitiveness, and so on. This paper addresses the brief history of Korea's overseas construction industry and the problems that the industry is facing. Then it suggests a few measures for the improvement of the industry.

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Capability Evaluation for Improving Competitiveness of the Korean Construction Firms

  • Kwon, Nahyun;Park, Moonseo;Lee, Hyun-Soo;Son, Bo-sik;Jang, HyounSeung;Kim, Jin-Woo
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.746-747
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    • 2015
  • Recently, Korea has achieved accumulated total value of orders of six hundred billion dollars in international construction market, and it is facing a new turning point by entering the overseas construction market. However, according to the statistics on the current internal construction market, the accumulated value of orders has been mainly obtained by plant projects in the Middle-East area. To improve international competitiveness of Korean construction industry, it is required to expand and diversify the target areas and construction business sectors. To expand markets, each construction firm should establish the expansion strategy and assess the capability which includes the strength and weakness of their firm. Therefore, this research aims to evaluate the capability of the Korean construction firms for overseas expansion. Through the research, Korean construction industry is expected to strengthen competitiveness toward the overseas markets. Furthermore, this research contributes to expanding and diversifying markets for domestic construction firms.

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A Study on Establishing Entry Strategies of Private Engineering Firms in the Overseas Urban Development Market (기업의 해외 도시개발 시장진출을 위한 전략수립에 관한 연구 - IPA 기법을 중심으로 -)

  • Song, Hokyoung;Yu, Youngsu;Koo, Bonsang
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.1
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    • pp.86-95
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    • 2019
  • As the urban development economy is stagnating due to the reduction of the budget for Social Overhead Capital (SOC) and the stabilization policy of the real estate market, there is a steady increase in the interest of domestic construction companies to enter the overseas market. However, domestic construction companies are showing a decline in overseas urban development market as compared with advanced foreign companies having excellent financial management and overseas project management ability. Therefore, it is necessary for domestic companies to select an urban development model that meets the environment and the level of the country of entry, and to establish an advance strategy to manage the risks of overseas business. For this purpose, the factors of entry into the overseas urban development market through the existing research, literature analysis, and FGI were derived, and survey strategy and IPA analysis were conducted to develop strategies for entering the overseas urban development market. As a result, we have established a strategy for private companies to enter the overseas urban development market.

Competitiveness Benchmarking of Overseas Construction through a SWOT analysis of leading construction firms in Spain and France

  • Han, Jae-Goo;Park, Hwan-Pyo;Jang, Hyoun-Seung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.721-722
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    • 2015
  • The aim of this research is to provide a direction to benchmark advanced construction companies from Spain and France by deriving business strategies through SWOT analysis in order to strengthen overseas expansion and competitiveness of domestic construction companies.

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Strategy for Expansion of Overseas Construction Competitive Power by Official Development Assistance(ODA) (해외건설 수주경쟁력 향상을 위한 ODA (Official Development Assistance) 활용방안)

  • Choi, Jin-Wook;Kim, Jae-Jun;Lee, Han-Seung;Jeon, Rak-Keun
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.5
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    • pp.173-181
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    • 2007
  • The domestic construction market is recently daunted because of the sustainable real estate regulation policy by the government. In other aspect, after the WTO(World Trade Organization)system opened overseas construction is growing continuously with grow of international economy and opening of market through world. Therefor needs to establish strategy on expansion or over seas construction competitive power. The purpose of this research is expansion on over seas construction competitive power by suggesting project cost guarantee methods to Owner and cost guarantee methods are Official Development Assistance(ODA). Accordingly, this research analyzed a developed $country^{\circ}{\phi}s$ ODA and domestic ODA. Moreover, survey to Expert of related field about over seas construction and ODA for identified problems. Especially, based on the results it intends to analyzed domestic ODA competitive power and improve strategy to competitive power of receive an order on over seas construction.

A Domestic Power Companies' Strategy to Enter Asian Thermal Power Plant Market (국내 발전기업의 아시아 화력발전플랜트 시장 진출전략)

  • Park, Chang-Hyun;Moon, Seung-Jae
    • Plant Journal
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    • v.7 no.4
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    • pp.58-66
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    • 2011
  • The power plant companies reached the culmination for growth in the domestic market. Besides, we have faced many challenges such as an electricity opening market trend for overseas, banning the use of coal due to the United nations framework convention on climate change, and the meticulous attention regarding the government's electricity charge plan. On the other hand, the overseas business has been a critical issue since China and many other developing countries expanded their projects abroad. Another factor is that power plant industry is being privatized, and it made the market regulation a bit loose. Thus, the market environment became favorable toward those companies which planned many overseas businesses. In this research, the power plant company's current condition for construction and operation as well as its technical competitiveness were analyzed, and an alternative plan using SWOT analysis for entering an oversea market was made. It dealt with both internal and external factors. Also, examined was the current situation under the power plant industry dealing with restructure for electric industry, lack of fossil fuel, and the United nations framework convention on climate change. From the research, it was suggested that many successful strategies to enter the overseas business by using the market trend I researched.

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Overseas Construction Order Forecasting Using Time Series Model (시계열 모형을 이용한 해외건설 수주 전망)

  • Kim, Woon Joong
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.2
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    • pp.107-116
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    • 2018
  • Since 2010, Korea's overseas construction orders have seen dramatic fluctuations. I propose causes and remedies for the industry as a whole. Orders have recorded an annual average of $63.8 billion dollars from 2011 to 2014, reaching its highest at $71.6 billion dollars(2010) which marked the peak of Korea's overseas construction. However, due to a decline in international oil prices, starting in the last half of 2014, Korea's overseas construction orders have followed suit recording $46.1 billion dollar in 2014, $28.2 billion dollars in 2016, and $29.0 billion dollars in 2017. Facing uncertainty in Korea's overseas construction market, caused by continued slow growth of the global economy, Korean EPC contractors are at a critical point in regards to their award-winning capabilities. Together with declining oil prices, the challenges have never been bigger. To mitigate the challenges, I would suggest policy direction as a way to grow and develop the overseas construction industry. Proper counterplans are needed to foster Korea's overseas construction industry. Forecasting total order amount for overseas construction projects is essencial. Analyzing contract award & tender structure and its changing trends in both overseas and world construction markets should also be included. Korea has great potential and global competitiveness. These measures will serve to enhance Korea's overall export strategy in uncertain overseas markets and global economy.