• The Journal of Fisheries Business Administration
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• v.55 no.1
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• International Journal of Highway Engineering
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• v.16 no.5
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• pp.143-154
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• 2014

PURPOSES : This study drew factors affecting motorcycle accidents in Seoul by severity using an ordered probit model and aimed to analyze and verify the drawn influence factors. METHODS : As the severity of the accidents could be classified into three types (fatal injury, serious injury and minor injury), this study drew the factors affecting accidents by a comparative analysis employing an ordered probit model, removed the variables that would not secure significance sequentially to construct a model with high explanatory power regarding the factors affecting the severity of motorcycle accidents, and calculated the marginal effect of each factor to understand the degree of each factor's impact on the severity. First, Model 1 put in all variables; Model 2 was constructed by removing the variables of the road surface conditions that could not meet the level of significance (p=0.608); Model 3 was constructed by removing gender variable (p=0.423); and Model 4 was constructed finally by removing age variable (p=0.320). RESULTS : As a result of an analysis, statistically significant variables were time of occurrence, type of accident, road alignment and motorcycle displacement, and it turned out that the impacts on the severity were in the following order: a road alignment of left downhill, the type of motorcycle-to-vehicle accidents and a road alignment of a flatland on the left. The significance of the models was tested using the likelihood ratio, the level of significance and suitability statistics about them, and as a result of the test, the significance level and suitability of the constructed models were all excellent. In addition, the model accuracy indicating the accuracy of a predicted value compared to that of the value actually observed was 70.3% for minor injury; 70.1% for serious injury; and 68.6% for fatal injury, and the overall accuracy was 70.2%, which was very high. CONCLUSIONS : As a result of an analysis of motorcycle accidents in Seoul through the ordered probit model and the marginal effect, it turned out that their severity increased in nighttime accidents as compared to daytime ones and gradually increased in the order of motorcycle-to-vehicle accidents, motorcycle-to-person ones and the ones involving motorcycle only. As a result of an analysis, the severity of accidents in road alignments of left downhill, left flatland and straight downhill increased as compared to those in a road alignment of straight flatland and that the severity of accidents of motorcycles with a displacement larger than 50cc was higher than that of those with a displacement smaller than 50cc.

• Journal of Environmental Impact Assessment
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• v.25 no.2
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• pp.124-140
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• 2016

Using the Korea Labor Institute Panel Study(KLIPS), this study investigates the impacts of water pollution on life satisfaction in Korea. Panel random-effects ordered probit model is used to consider the ordered property of life satisfaction data and heterogeneity of panel data. The proxy variables to reflect the degree of water pollution are biochemical oxygen demand(BOD) and total phosphorus(TP). In addition to the environmental variables above, other determinants used in various studies on life satisfaction such as economic, social, and demographic characteristics are included. Estimation results show that water pollution is negative and significant for life satisfaction. Other indicators such as income, age, house ownership, gender, education are positively related while urban residence and own business are shown to be negatively related.

• The Korean Journal of Community Living Science
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• v.25 no.4
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• pp.567-579
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• 2014

Housing environments of individuals and families can have considerable influence on their quality of life. This study examines the factors influencing housing satisfaction and compares them between rural and urban areas. A total of 3,958 households collected from a nationwide survey were analyzed using an ordered probit model. The results indicate that housing satisfaction was influenced by individual, housing, and neighborhood attributes. The factors that differentiated between rural and urban models were sex, housing type, and relationships with neighbors. The results have important policy issues for improving rural housing.

• International Journal of Highway Engineering
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• v.17 no.6
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• pp.85-95
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• 2015

PURPOSES : The objective of this study is to analyze factors affecting traffic accident severity for determining countermeasures on freeway climbing lanes. METHODS : In this study, an ordered probit model, which is a widely used discrete choice model for categorizing crash severity, was employed. RESULTS : Results suggest that factors affecting traffic accident severity on climbing lanes include speed, drowsy driving, grade of uphill 3%, gender (male offender and male victim), and cloud weather. CONCLUSIONS : Several countermeasures are proposed for improving traffic safety on freeway climbing lanes based on the analysis of crash severity. More extensive analysis with a larger data set and various modeling techniques are required for generalizing the results.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.505-520
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• 2004

정부는 중소기업의 업무성과(업무처리의 신속성과 능력 향상, 정확한 자료관리, 고객 대응 능력 향상, 의사결정의 신속성)를 높이고자 하는 목표를 가지고 다양한 정보화사업을 시행하고 있다. 본 연구는 이러한 목적으로 2001년부터 산업자원부가 지원한 3만개 중소기업의 ERP(Enterprise Resource Planning) 시스템의 도입에 따른 업무성과에 영향을 미치는 요인들을 파악하고자 한다. 이를 위하여 설문조사를 실시하였으며, 총 1022개의 설문응답을 회수하였다. 설문의 업무성과 응답이 5점 서열척도임을 고려하여 이에 적합한 ordered probit 회귀분석을 실시하였다. 분석 결과는 모든 종속변수들과 유의한 관련성을 가지는 독립 변수는 사용용이성, 시스템 안정성, 정보의 정확성, 그리고 정보의 다양성으로 나타났다.

• Journal of Korean Society of Transportation
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• v.16 no.3
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• pp.93-100
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• 1998

지난 30여년간 운전자의 속도선택의 행태에 대하여 많은 연구가 이루어졌다. 그러 나, 과거 대부분의 연구는 운전자의 개별적인 특성과 제한속도에 대한 운전자의 인지 정도 를 고려하지 않고, 다만 운전자의 속도선택과 도로 및 차량간의 상호 관련성에 중점을 두고 있다. 본 연구는 운전자, 차량 및 통행특성 등의 요인을 고려하여 운전자의 속도 선택에 대 한 행태를 분석하고자 하였다. 이를 위하여 운전자의 속도 자료와 설문자료를 조사한 수, 두 가지 자료를 범주형 자료로 구분하여 Ordered Probit Model을 적용하여 분석하였다. 분 석결과 i) 고소득의 남성운전자가 고속의 주행 행태를 보였으며, 운전경력이 많은 운전자일 수록 높은 속도를 선택하는 것으로 나타났다. ii) 차량에 관해서는 배기량이 높은 차량일수 록 고속의 속도를 나타낸 반면에 안전장치가 많은 차량의 경우에는 저속의 주행속도를 보이 는 것으로 나타났다. iii) 통행 특성 면에서는 일일통행거리가 중요 변수인 것으로 나타났다. iv) 운전자의 심리적 측면에서는 운전자가 인식하고 있는 제한 속도가 또한 중요변수로 분 석되었다.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.29 no.3
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• pp.15-23
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• 2021

Personal Air Vehicle is expected to be a promising solution to relieve traffic congestion using urban airspace. The development of related technologies such as materials or batteries has been accelerated. In addition, commercial transportation services are being prepared. When fierce competition begins in the PAV market, even technologically superior products will disappear without choices by consumers. Therefore, demand factors should be reflected in PAV development to enhance competitiveness. In the paper, values were estimated for the major technological attributes of PAV. Stated preference data were collected through a survey, and the conjoint method and ordered probit model were adopted. Thereafter, it was confirmed that the value would be high in the order of dual mode, drone-type appearance, and noise reduction. Some R&D strategies were proposed based on this.

• 한국ITS학회:학술대회논문집
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• 2008.11a
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• pp.193-198
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• 2008

• 한국ITS학회:학술대회논문집
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• v.2007 no.10
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• pp.149-155
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• 2007