• 제목/요약/키워드: operational strategy

검색결과 453건 처리시간 0.019초

경상북도 골재수요-공급 관리 전략 연구 (Study on the Strategy for Managing Aggregate Supply and Demand in Gyeongsangbuk-do, South Korea)

  • 이진영;홍세선;백철승
    • 자원환경지질
    • /
    • 제57권2호
    • /
    • pp.161-175
    • /
    • 2024
  • 골재는 일반적으로 암석이 강에서 운반되거나 인공적으로 파쇄되어 형성된 모래와 자갈 등을 말하며, 건설 산업의 핵심 자원이다. 경상북도는 전국에서 가장 넓은 행정구역으로, 산림골재, 육상골재, 하천골재, 선별파쇄골재 등 다양한 종류의 골재를 생산하고 있다. 2022년 기준으로 약 696 만m3의 골재를 채취하였으며, 이 중 허가에 의한 채취물량은 약 407 만m3, 신고물량은 약 288 만m3이다. 경상북도의 골재수요는 레미콘 공급량의 추정 방법에 따라 1,239 만m3로 나타난다. 골재의 공급 측면에서는 약 120 개의 채취장이 운영되고 있으며, 대부분의 시군에서는 골재의 수요와 공급이 적절하게 유지되고 있다. 다만, 일부 지역에서는 경상북도 인접지역에 반입과 반출이 발생하고 있다. 경상북도의 골재의 반입과 반출이 많은 지역은 경부선을 따라 경상북도 남부와 대구광역시, 포항시로 연결되는 지역이며 인구의 분포와 높은 관련성이 나타난다. 경상북도는 인구 감소와 농촌 지역의 고령화, 지역 간의 균형 발전 부족 등의 문제에 직면하고 있으며, 연구결과로 제시된 GIS를 이용하여 출발지-도착지 분석을 통해 파악된 골재의 수요와 공급 흐름에서도 이러한 양상이 확인된다. 경상북도의 골재산업구조와 공간구조를 분석한 결과 현재 경상북도는 다양한 골재원의 공급으로 수요를 충족하고 안정적인 골재 수급이 유지되고 있다. 하천골재와 육상골재는 장기적인 개발이 어렵기 때문에 단기간 공급전략으로 유지될 수 있으며, 선별파쇄를 통한 공급은 원석 공급에 의존하여 안정성 유지가 어려운 상황을 고려하여 원석관리의 필요성을 제안하였다. 경상북도에서는 골재자원의 안정적 공급을 위한 장기적인 대안으로 산림골재가 중요 자원으로 부각되어 대규모 골재 채석장 개발의 필요성을 제시하였다. 본 연구결과는 골재 자원의 지속 가능한 관리와 안정적 활용을 위한 전략 수립에 중요한 정보를 제공할 것으로 기대된다.

고객 간 관계 네트워크가 조직성과에 미치는 영향: 페이스북 기업 팬페이지를 중심으로 (Effects of Customers' Relationship Networks on Organizational Performance: Focusing on Facebook Fan Page)

  • 전수현;곽기영
    • 지능정보연구
    • /
    • 제22권2호
    • /
    • pp.57-79
    • /
    • 2016
  • 최근 소셜 네트워크 서비스는 소비자와의 관계 마케팅 확산 및 확장을 위한 중요한 채널로 인식되며 많은 관심을 받고 있다. 기업이 온라인 환경에서 성공하기 위해서는 기업과 고객 사이의 관계 구축뿐만 아니라 고객들 간의 관계에 초점을 맞출 필요가 있다. 본 연구에서는 페이스북 팬 페이지에 참여하는 사용자들 사이의 네트워크를 분석하여 기업의 비즈니스 성과에 고객 간 네트워크의 구조적 특성이 미치는 영향을 실증적으로 분석하였다. 이를 위해 네트워크 데이터는 코스피 상장 기업 가운데 페이스북 팬 페이지에 100개 이상의 게시글을 올린 54개 기업으로부터 수집하였으며, 수집된 네트워크 데이터는 각 사용자를 노드로 하고 동일한 마케팅 활동에 대해 참여한 사용자간의 관계를 링크로 한 원모드 비방향 이진 네트워크(one-mode undirected binary network)이다. 본 연구에서는 이러한 네트워크 데이터를 핸들링하여 사용자들 간의 활동 관계를 분석할 수 있는 네트워크 지표(밀도, 글로벌 클러스터링 계수, 최단거리평균, 직경)를 도출하였으며, 이러한 고객 간 네트워크의 구조적 특징을 파악할 수 있는 지표와 기업의 과거실적(순이익), 그리고 미래 예측성과(토빈의 Q) 간의 관계를 분석하였다. 본 연구는 학문적 관점에서 소셜 미디어 채널을 비즈니스 관점에서 연구하려는 연구자들에게 소셜네트워크분석 방법을 통한 새로운 접근법을 제시한다. 실무적인 관점에서 본 연구는 소셜미디어를 통해 마케팅 활동을 수행하려는 기업의 관리자들에게 네트워크의 지표를 이용한 지능형 마케팅 서비스를 수행할 수 있는 토대를 제공할 것으로 기대한다.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
    • /
    • 제24권4호
    • /
    • pp.443-472
    • /
    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.