• Title/Summary/Keyword: online systems

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Finding a Needle in a Haystack: Homophily, Communication Structure, and Information Search in an Online User Community

  • Jeongmin Kim;Soyeon Lee;Yujin Han;Dong-Il Jung
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.635-660
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    • 2024
  • A growing body of research explores how users of online communities navigate through large-scale platforms to find the information they seek. This study builds on the theories of homophily, structural embeddedness, and social exchange to investigate how interest homophily and existing communication structures serve as mechanisms driving information searches and the subsequent formation of communication networks in these communities. Specifically, we analyze comment-on-post tie formation using network data from "Today's House," the largest online user community specializing in interior design in Korea. Employing the LR-QAP method, a permutation-based hypothesis testing algorithm for social network data, our research identifies that network tie formation is driven by both homophilous information searches based on instrumental and hedonic interests, as well as by structurally induced searches such as preferential attachment, reciprocity, and transitivity. In addition, we investigate the contingent effects of communication structure on homophilous tie formation. Our findings suggest that while network-wide structural characteristics enhance homophilous tie formation based on instrumental interests, local network processes leverage homophily based on hedonic interests. We conclude by discussing the theoretical implications of the differential influence of participation motivations on information search patterns and the practical implications for the design of online communities.

A Study on Consumers' regulatory focus as a determinant of perceived value of online shopping mall VMD (온라인 쇼핑몰VMD에 대한 지각된 가치의 영향요인으로 소비자 조절초점 역할에 관한 연구)

  • Suh, Yonghan
    • Management & Information Systems Review
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    • v.33 no.5
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    • pp.213-232
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    • 2014
  • Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

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Mediating Effects of Perceived Risk and Usefulness between Online Information Credibility and Intention to Use (온라인 정보의 신뢰성 및 정보 활용의도 사이의 지각된 위험과 유용성의 매개효과에 관한 연구)

  • Sun, Jonghak;Yoon, Jung-Hyeon
    • Management & Information Systems Review
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    • v.33 no.4
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    • pp.99-118
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    • 2014
  • Using the theory of attribution, this study investigates the determinants if controllability and explores underlying dimensions of online information credibility, and then investigates if the credibility of online information influences the users' intention to use the online information for evaluating or judging the involved products. Moreover, as a research attempt to investigate the impacts of online information credibility, this study examines whether the main effect of perceived online information credibility on the intention of using online information to make a decision of purchase is mediated by both perceived risk and perceived usefulness. A total of 287 survey forms were collected from online consumers. We examined reliability by exploring internal consistency of the multiple item scales in the overall sample. Convergent and discriminant validity were also examined for evidence of construct validity. Then, PLS technique was employed to test the research model. As a result of analyzing data from a dataset of 287 responses via PLS technique, it is found that (1) both sources (controllability and stability) of perceived credibility are significantly associated with both perceived risk and perceived usefulness, and (2) perceived risk as well as perceived usefulness partially mediate the link between the two sources of credibility and intention to use. The findings of this study also suggest that the two dimensions of online information credibility influence information recipient's intention to use. Moreover, the online information including descriptions about controllability and stability can trigger potential consumers to perceive risk about consumption of the informed products and services. Therefore, providing online information with highly described controllability and stability can increase not only the credibility of the online information itself, but also the intention to use the online information through perceived risk and usefulness.

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Performance Improvement of Slotless SPMSM Position Sensorless Control in Very Low-Speed Region

  • Iwata, Takurou;Morimoto, Shigeo;Inoue, Yukinori;Sanada, Masayuki
    • Journal of international Conference on Electrical Machines and Systems
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    • v.2 no.2
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    • pp.184-189
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    • 2013
  • This paper proposes a method for improving the performance of a position sensorless control system for a slotless surface permanent magnet synchronous motor (SPMSM) in a very low-speed region. In position sensorless control based on a motor model, accurate motor parameters are required because parameter errors would affect position estimation accuracy. Therefore, online parameter identification is applied in the proposed system. The error between the reference voltage and the voltage applied to the motor is also affect position estimation accuracy and stability, thus it is compensated to ensure accuracy and stability of the sensorless control system. In this study, two voltage error compensation methods are used, and the effects of the compensation methods are discussed. The performance of the proposed sensorless control method is evaluated by experimental results.

Offline Trust, Online Trust, and Perceived Cost: Their Relations and Impacts on the Intention to Use Online Banking

  • Kim, Tae-Woo;Kim, Jae-Young;Lee, Jae-Nam
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.533-538
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    • 2007
  • Since the Internet has been widespread all over the world, it has been getting more popular. Almost every bank that runs offline business has its own Web site to provide online banking service. In this study, we developed a research model based on the Technology Acceptance Model (TAM). We added the concepts of trust and cost to evaluate our model because trust is a major concept in adopting online service, and cost is one of the main strategies to attract customers to use online banking service. To see the validation of the model, we used partial least squares (PLS). A survey was done to gather data. The result was drawn from the model test, and we discuss it and conclude the study.

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A New Online News Service Model, based on NewsML and UCI Systems (NewsML과 UCI를 적용한 뉴스 콘텐츠의 온라인 유통모델)

  • Park, Chang-Shin;Kil, Duke
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.641-645
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    • 2007
  • News contents, produced for paper readers, are more and more being used online instead of offline. Internet sites, expecially portals(naver, daum, nate etc.) are dominant marketplaces, where news are exchanged and values are added. So, establishing a new online news service system, which can satisfy news provider(copyright owner) and internet service provider together, is a necessary task under current online-dominant news service environment. UCI(Universal & Ubiquitous Content Identifier) and IPTC NewsML(News Mark-up Language) are considered as useful standards to compromise protection of news-copyright and enhancement of online use of news contents. This study is based on a real case of 'NewsBank' in korea, We expect that this study can show an inspiration to obtain two contradictory goals of copyright protection and free online use of copyright.

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Effects of Communication, Mindfulness, and Self-Efficacy on the Performance of Online Collaboration

  • Lee, Jong Man
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.7
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    • pp.77-83
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    • 2016
  • This study aims to examine the effects of communication, mindfulness, and self-efficacy on the performance of online collaboration. The survey method was used for this study, and data from a total of 80 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, communication and mindfulness have positive effect on self-efficacy. Second, communication do not have a direct effect on online collaboration performance but self-efficacy mediates the communication effect. Third, mindfulness do not have a direct effect on online collaboration performance but self-efficacy mediates the mindfulness effect. In this study, we suggested the importance of self-efficacy in building the performance of online collaboration.

Online ADR for the E-Commerce? European Union's ADR Legislation for Cross-Border Online Trade

  • Chung, Ha-Sung
    • Journal of Arbitration Studies
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    • v.25 no.3
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    • pp.135-154
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    • 2015
  • The European Union has adopted the ADR Directive and ODR Regulation in 2013 with the purpose to strengthen the e-commerce within the EU. Not covered by these legislations is the trade in the B2B sector. The author examines the question of whether online ADR under the currently applicable legal framework would be possible in Germany. At the center of his review is the possibility of an arbitration clause which refers exclusively to an online ADR scheme, may be included in the General Terms and Conditions of an online trader.

A Dataset of Online Handwritten Assamese Characters

  • Baruah, Udayan;Hazarika, Shyamanta M.
    • Journal of Information Processing Systems
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    • v.11 no.3
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    • pp.325-341
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    • 2015
  • This paper describes the Tezpur University dataset of online handwritten Assamese characters. The online data acquisition process involves the capturing of data as the text is written on a digitizer with an electronic pen. A sensor picks up the pen-tip movements, as well as pen-up/pen-down switching. The dataset contains 8,235 isolated online handwritten Assamese characters. Preliminary results on the classification of online handwritten Assamese characters using the above dataset are presented in this paper. The use of the support vector machine classifier and the classification accuracy for three different feature vectors are explored in our research.

Difference of Risk-relievers between High Risk and Low Risk in Online Purchasing

  • Fang, Hua-Long;Kwon, Sun-Dong;Bae, Kee-Su
    • Journal of Information Technology Applications and Management
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    • v.21 no.3
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    • pp.135-156
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    • 2014
  • The Online business model for purchasing agent service is getting more popular. However, consumers perceive more risk when buying products from foreign online purchasing agents (FOPA) than from common online sellers (COS). This study focuses on finding out how consumers manage risk when they perceive risk and what different risk-reliever strategies they use when buying from high-risk FOPA and low-risk COS. This study has proved the following two. First, when consumers perceive risk at online purchasing, they tend to select risk-reliever strategies, such as the use of communication media, online assurance mark, seller's record, and secure payment to mitigate risk. With the application of those risk-reliever strategies, they built trust with the seller. Second, risk-perception of FOPA influences usage of communication media and check of online assurance mark more strongly than that of COS. On the contrary, risk-perception of COS influences the check of seller record more strongly than that of FOPA. This study helps to explain why FOPA is proliferating, despite its inherent high risk due to the fact that buyers and sellers are separated in time and space and that buyers and sellers have different social and cultural backgrounds. This study also helps managers of E-commerce to relieve consumer's risk-perception and to build trust.