• Journal of Korea Trade
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• v.26 no.6
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• pp.20-40
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• 2022

Purpose - In recent times, the international trade environment has been changing rapidly, centering on the online market. In the post-COVID-19 era, small and medium-sized trading companies are facing the problem of not being properly provided with overseas market research, market trend analysis, and trade-related information. Cloud-based digital trade is being sought as an alternative to solve these problems; however, there is a lack of research on the intention to switch to digital trade among small and medium-sized trading companies. Therefore, this study empirically analyzes the intention to switch to digital trade based on the migration theory, and through this, attempts to identify each factor that affects the intention to switch to digital trade. Design/methodology - In this study, in order to identify factors influencing intention to switch to digital trade and innovation resistance of small and medium-sized trading companies, through previous research on migration theory and the PPM (Push, Pull, Mooring) model, each variable was selected for the purpose of the study. Based on this, a research model was established for the factors affecting switching to digital trade of small and medium-sized trading companies and empirically analyzed. In addition, considering the differences in the innovation propensity and maturity of information infrastructure of trading companies as the recipients of innovation, this study analyzes the moderating effect of the mooring effect and seeks ways to establish specific strategies according to the degree. Findings - As a result of empirical analysis, the pull effect was found to have the greatest influence on intention to switch to digital trade. However, the pull factor was found to have an effect on user resistance, and it was confirmed that it was a factor simultaneously inducing positive and negative consumption behaviors among users. In addition, it was found that the higher the company's innovation propensity, the higher the pull effect's influence on the intention to switch, and analysis showed that the push effect had no influence. In addition, companies with high information infrastructure maturity were expected to have a relatively high level of intention to switch compared to companies with low information infrastructure maturity, and the difference between the two groups was found not to be statistically significant. Originality/value - This study is a timely study in that it demonstrated the effect on the switching to cloud-based digital trade for small and medium-sized trading companies and that the cloud system related to digital trade is in full swing. There are academic implications in that it revealed that the pull effect is an important factor in the intention to switch to cloud service. Practical implications were presented in that small and medium-sized trading companies suggested ways to increase the value of the cloud system for switching to digital trade and a way to increase the switching ratio by minimizing the mooring effect. In addition, the study argues that active institutional support from the government is needed to activate cloud service.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.371-401
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• 2022

If the blockchain means storing information in a distributed environment that cannot be forged or altered, it is mentioned that this is similar to what librarians collect, preserve, and share authoritative information. In this way, this study examined blockchain technology as a way to collect and provide reliable information, increase work efficiency inside and outside the library, and strengthen cooperative networks. This study attempted to propose various ways to utilize blockchain technology in book relations based on literature surveys and case studies in other fields. To this end, this study first analyzed the field and cases of blockchain application to confirm the possibility and value of blockchain application in the library field, and proposed 12 ways to utilize it based on this. The utilization model was proposed by dividing it into operation and service sectors. In the operation sector, it is a digital identity-based user record storage and authentication function, transparent management and traceable monitoring function, voting-based personnel and recruitment system, blockchain governance-based network efficiency function, and blockchain-based next-generation device management and information integration function. The service sector includes improved book purchase and sharing efficiency due to simplification of intermediaries, digital content copyright protection and management functions, customized service provision based on customer behavior analysis, blockchain-based online learning platforms, sharing platforms, and P2P-based reliable information sharing platforms.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.2
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• pp.59-92
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• 2023

The purpose of this study is to suggest ways to improve medical librarians' educational programs to improve domestic medical library user services. To this end, the role of medical librarians was investigated, and the education areas were itemized, and then the MLA in the US and the KMLA in Korea were compared and analyzed. As a result, the improvement points for medical librarian education programs in Korea are: First, expansion of certification programs that select various types of education programs, education areas, education contents, and specialized fields, collaboration programs with related institutions, and education programs that advocate the value of KMLA are required. Second, there is a need for various educational programs in the current educational areas, such as 'research support service' and 'education/education design/consultation'. In particular, it is necessary to provide 'consumer health information service' and 'disaster information service' for which there is no education at all. In addition, it is necessary to precede the establishment of regulations on the domestic medical librarian education curriculum for the education of various 'information services in the field related to medicine'. Third, it is necessary to provide online education contents for librarians who have difficulty participating in face-to-face education.

• Knowledge Management Research
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• v.24 no.3
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• pp.95-125
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• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• Information Systems Review
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• v.23 no.3
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• pp.51-75
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• 2021

Global e-commerce websites offer personalized recommendation services to gain sustainable competitiveness. Existing studies have offered personalized recommendation services using quantitative preferences such as ratings. However, offering personalized recommendation services using only quantitative data has raised the problem of decreasing recommendation performance. For example, a user gave a five-star rating but wrote a review that the user was unsatisfied with hotel service and cleanliness. In such cases, has problems where quantitative and qualitative preferences are inconsistent. Recently, a growing number of studies have considered review data simultaneously to improve the limitations of existing personalized recommendation service studies. Therefore, in this study, we identify review and rating mismatches and build a new user profile to offer personalized recommendation services. To this end, we use deep learning algorithms such as CNN, LSTM, CNN + LSTM, which have been widely used in sentiment analysis studies. And extract sentiment features from reviews and compare with quantitative preferences. To evaluate the performance of the proposed methodology in this study, we collect user preference information using real-world hotel data from the world's largest travel platform TripAdvisor. Experiments show that the proposed methodology in this study outperforms the existing other methodologies, using only existing quantitative preferences.

• Journal of Korean Library and Information Science Society
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• v.54 no.4
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• pp.229-254
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• 2023

The university library's service strategy needs to be established based on users, who are actual service consumers, including an outlook on changes in the social environment. Accordingly, in this study, college and graduate students, instructors, and researchers who are university library users were identified to understand users' perceptions of the university library functions and services currently provided, and the demand for services that need to be improved or developed. Data was collected through an online survey, with 1,216 responses from the student group and 433 responses from the researcher group. The survey results were organized by each group, and implications were drawn from common results. First, it was found that both groups had a continuous demand for strengthening the collection and access to information resources. Second, there was a need to expand information provision services, such as strengthening the sharing of information resources through cooperation with other organizations and wishing to use overseas academic materials in various ways. Third, although the library was recognized as an important institution, it was found that satisfactory use was not achieved due to lack of publicity. Fourth, it was found that university libraries recognize that they must provide open services to everyone without discrimination. The results of this study can be used as basic data when establishing strategies to develop and improve university library services optimized for users.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.3
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• pp.55-61
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• 2024

In a hybrid architecture that combines the technological advantages of P2P(peer-to-peer) and cloud computing, it is possible to efficiently supply resources and allocate loads. In other words, by appropriately utilizing the processing power of the players constituting P2P as well as the server in the cloud computing environment, MMOG(Massively Multiplayer Online Game) can be configured that considers the scale of economic cost and service quality. In fact, the computing power and communication bandwidth of servers in the cloud are important demand-based resources. The more it is used when renting, the higher the cost, while the quality of service improves. On the other hand, if the player's processing power is utilized a lot, the quality of service deteriorates relatively while the economic cost decreases. In this paper, a bandwidth adjustment technique between servers and players for MMOG based on this hybrid structure is described. When the number of players running at the same time increases, the players' actions are appropriately distributed to servers and players to effectively utilize the server's computing power and communication volume. Simulation results show that in the MMOG based on cloud and P2P hybrid architecture, the bandwidth of the server is proportionally decreased as the bandwidth directly handled by players is increased.

• Journal of Korean Society of Forest Science
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• v.113 no.1
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• pp.1-13
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• 2024

This study used the results of the 2022 national survey of forest welfare facilities and space users conducted in the Republic of Korea to identify the associations and combination patterns among use of forest welfare facilities and various user characteristics. In addition, a correspondence analysis-namely, a categorical data analysis-was performed regarding four facilities: National Natural Recreation Forest, National Soopchewon, National Forest Trail, and National Healing Forest. The cross-analysis revealed highly significant differences (p < .001) in the age, household income per month, means of transportation, companion type, path to information acquisition, and purpose of visit among the users of forest welfare facilities. Moreover, the results of the correspondence analysis demonstrated that users of National Soopchewon and National Healing Forest were distinguished from users of the other forest welfare facilities based on demographic characteristics such as age and household income per month. In addition, the means of transportation of National Forest Trail users differed from that of users of the other forest welfare facilities. Moreover, users of National Soopchewon were associated with the type of public group visit, acquisition of information from the websites of related institutions and facilities and via online portals, and the purpose of participating in education and experiencing education programs. Therefore, the companion type, path to information acquisition, and purpose of visit on the part of users of National Soopchewon could be differentiated from those of users of other forest welfare facilities. The findings of this study revealed the associations and combinations among forest welfare facilities and the characteristics of users of such facilities, with the scope of utilization of the forest welfare facility user data being expanded via correspondence analysis.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.97-107
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• 2024

This study aims to identify the factors that affect customer satisfaction as the market growth of rental subscription services for living environment home appliances increases. Unlike previous research, which focused on online subscriptions (e.g., digital content, over-the-top (OTT) services, e-books, and mobile devices), this study expands the scope to include rental subscriptions for household environmental appliances. Specifically, this study analyzes the factors influencing customer satisfaction among rental subscription service users by examining the effects of perceived usefulness, reliability, and convenience. The results show that users' perceived reliability and convenience of rental subscription services for living environment home appliances significantly affect customer satisfaction. Perceived usefulness, however, was not found to have a significant impact, as it is an abstract and subjective customer aspect. The implications of the results are as follows: First, standardized services must be strengthened to increase the reliability of rental subscription services. Additionally, it is necessary to improve convenience by developing additional services when managing regular visits tailored to the characteristics of each product. Providing customized services by integrating products and Information and Communications Technologies (ICT). Furthermore, effective customer management to increase customer satisfaction is crucial, as it can lead to cross-selling and up-selling opportunities. Lastly, venture start-ups should actively apply a subscription service business model.

• Therapeutic Science for Rehabilitation
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• v.13 no.3
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• pp.23-36
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• 2024

Objective : This study investigated the mediating effect of social networks on the relationship between social networking service (SNS) dependence and healthy lifestyle among university students. Methods : Data from 374 university students were collected via online surveys. Sociodemographic data, SNS dependence, social networks, and healthy lifestyle were assessed. Mediation analysis using bootstrapping was conducted to examine the mediating effect of social networks on the relationship between SNS dependence and healthy lifestyle. Results : A total of 374 university students participated in this study. The average age of the participants was 21.8 years (standard deviation = 2.1), and 70.3% were females. Mediation analysis revealed that SNS dependence had a direct effect on healthy lifestyle (β = -.078, standard error [SE] = .052, p = .128), which was not statistically significant. However, a statistically significant indirect effect was observed through social networks (β = -.052, SE = .020, p = .011). The total effect of SNS dependence on a healthy lifestyle was significant (β = -.130, SE = .053, p = .014). Conclusion : Social networks play a critical role in promoting a healthy lifestyle. Health professionals should prioritize interventions to address SNS dependence and leverage social networks to encourage healthier behaviors.