• Journal of Digital Convergence
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• v.17 no.10
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• pp.49-58
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• 2019

In the era of the 4th industrial revolution, the development of information technology brought various benefits, but it also increased social interest in privacy issues. As the possibility of personal privacy violation by big data increases, academic discussion about privacy management has begun to be active. While the traditional view of privacy has been defined at various levels as the basic human rights, most of the recent research trends are mainly concerned only with the information privacy of online privacy protection. This limited discussion can distort the theoretical concept and the actual perception, making the academic and social consensus of the concept of privacy more difficult. In this study, we analyze the privacy concept that is exposed on the internet based on 12,000 news data of the portal site for the past one year and compare the difference between the theoretical concept and the socially accepted concept. This empirical approach is expected to provide an understanding of the changing concept of privacy and a research direction for the conceptualization of privacy for current situations.

• Journal of Fashion Business
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• v.9 no.3
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• pp.134-149
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• 2005

Although Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because at their concerns at Internet security and the difficulties at virtual shopping in unfamiliar shopping environment. The purpose at this study is to examine the nature at perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total at 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these tour groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these tour groups were significantly different in their opinions of risk-reduction strategies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.7
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• pp.3301-3318
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• 2016

Online social networks (OSNs) have changed the way people communicate with each other. An OSN usually encourages the participants to provide personal information such as real names, birthdays and educational background to look for and establish friendships among them. Some users are unwilling to reveal personal information on their personal pages due to potential privacy concerns, but their friends may inadvertently reveal that. In this work, we investigate the possibility of leaking personal information on Facebook in an unintentional and involuntary manner. The revealed information may be useful to malicious users for social engineering and spear phishing. We design the inference methods to find birthdays and educational background of Facebook users based on the interactions among friends on Facebook pages and groups, and also leverage J-measure to find the inference rules. The inference improves the finding rate of birthdays from 71.2% to 87.0% with the accuracy of 92.0%, and that of educational background from 75.2% to 91.7% with the accuracy of 86.3%. We also suggest the sanitization strategies to avoid the private information leakage.

• International Journal of Computer Science & Network Security
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• v.21 no.3
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• pp.127-133
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• 2021

Today, phishing attacks represent one of the biggest security threats targeting users of the digital world. They consist of an attempt to steal sensitive information, such as a user's identity or credit and debit card details, using various methods that include fake emails, fake websites, and fake social media messages. Protecting the user's security and privacy therefore becomes complex, especially when those users are children. Currently, children are participating in Internet activity more frequently than ever before. This activity includes, for example, online gaming, communication, and schoolwork. However, children tend to have a less well-developed knowledge of privacy and security concepts, compared to adults. Consequently, they often become victims of cybercrime. In this paper, the effects of security awareness on users who are children are investigated, looking at their ability to detect phishing attacks in social media. In this approach, two Experiments were conducted to evaluate the effects of security awareness on WhatsApp application users in their daily communication. The results of the Experiments revealed that phishing awareness training has a significant positive effect on the ability of children using WhatsApp to identify phishing messages and thereby avoid attacks.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.1
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• pp.53-63
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• 2011

An SNS(Social Network Service) enables people to form a social network on online as in the real world. With the rising popularity of the service, side effects of SNSs were issued. Therefore we propose and implement a policy-based privacy protection module and access control policy language for ensuring the right of control of personal information and sharing data among SNSs. The policy language for protecting privacy is based on an attribute-based access control model which grants an access to personal information based on a user's attributes. The policy language and the privacy protection module proposed to give the right of control of personal information to the owner, they can be adopted to other application domains in which privacy protection is needed as well as secure sharing data among SNSs.

• Knowledge Management Research
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• v.21 no.4
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• pp.211-225
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• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.196-198
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• 2016

Online social networking sites such as MySpace, Facebook, Twitter are becoming very preeminent, and the quantities of their users are escalating very quickly. Due to the significant escalation of security vulnerabilities in social networks, user's confidentiality, authenticity, and privacy have been affected too. In this paper, a short study of online social network attacks is presented in order to identify the problems and impact of the attacks on World Wide Web (WWW).

• Journal of Digital Convergence
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• v.5 no.1
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• pp.141-157
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• 2007

Due to the development of Internet and networking technologies, it is much more easier to get in touch with public service through the web services such as tax, travel information, getting a job, etc. In order to measure the quality of official government web sites, we are to test the difference between the web quality of the government sites and the offline feature of the same official service by means of customer perspectives. The resulting of this study show that the quality of official web site has been improved so far though such areas as privacy, security needed to be updated. Especially the web interface or contact point of the digital media should be reflected customer's need so that the online materials may be quickly updated according to the request of client's.

• International Journal of Computer Science & Network Security
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• v.22 no.6
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• pp.256-274
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• 2022

The continuous information technology and telecommunication (ICT) developments inspire several Saudi Arabia citizens to transact and interact online. However, when using online platforms, several people are likely to lose their personal information to cybercriminals. In the survey, 553 Saudi Arabia citizens and 103 information technology (IT) specialists confirm the expansion of digital economy and the need for smart cities with various services, including e-commerce and solid cyber security. 96.6% of the participants believe Saudi Arabia is digitalizing its economy; yet, 33.3% of the participants believe that residents are uninformed about living and operating in smart cities. Several people (47.29%) with medium internet speed are more aware about smart cities than those with fastest internet speed (34%). Besides, online transactions via credit cards subjected 55.5% of the participants to privacy and security issues. These findings validate the essence of cyber security awareness programs among Saudi Arabia citizens and IT professionals to boost public trust and acceptance of cybersecurity frameworks.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.5
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• pp.129-139
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• 2011

Recently by the privacy & data security law, when a user registers the online membership, we need to take action to check a progress of identification without resident registration number. On the most of websites, I-PIN is used by identification instead of the resident registration number. However, I-PIN causes dangerous situations if someone steals the ID and a password, the personal data can be easy to exposure. In this paper, we propose the OTP, which can solve all these problems by guaranteeing the identification of unlinkability. This type of method would help the process of membership registration without fixed data like ID and a password in online so it would be very useful to security of private data.