• Title/Summary/Keyword: on-line media

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A Comparative Study on the Characteristics of Interactivity between Virtual Reality (VR) and Interactive Cinema

  • Jeong, Da-Hee
    • Journal of Multimedia Information System
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    • v.8 no.3
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    • pp.167-174
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    • 2021
  • This paper compares VR cinema with interactive cinema from an interactive perspective to examine cinemas as a new medium. Rather than revealing the difference through this, the focus is on presenting a methodology that understands the cinema in a new environment that is now standing at the starting point. The development of video technology is changing not only the external elements of content but also the internal storytelling method, but the lack of killer content has always been pointed out as a problem compared to the remarkable development of technology. Therefore, it is necessary to specify the characteristics and types of interactions represented by VR (virtual reality) and new media represented by interactive media and to present directions. Therefore, the types and characteristics of interactions were compared with VR film produced in line with the new phenomenon and interactive film . Through this, we would like to present the meaning and value of the new film format from a media perspective.

Differences in Advertising Responses and WOM Communication by Consumption Orientation (소비 성향 척도 개발 및 소비성향 집단의 마케팅 커뮤니케이션 반응의 차이)

  • Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.381-389
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    • 2012
  • This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

Omni Channel System for Efficient Fitting Service and Shipping Process (효율적인 피팅 서비스와 배송 프로세스를 위한 옴니채널 시스템에 대한 연구)

  • Lim, Ji-yong;Oh, Am-suk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.2
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    • pp.373-378
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    • 2017
  • While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.

APP campaigning: How presidential candidates present themselves by LINE and the responses of voters in the 2016 Taiwanese presidential election

  • Chen, Chi-Ying;Chang, Shao-Liang
    • International Journal of Internet, Broadcasting and Communication
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    • v.9 no.1
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    • pp.51-55
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    • 2017
  • LINE, an instant message App with a powerful capability of transmitting various forms of data, has been overwhelmed in Asia since launched in 2011. Due to its popularity, LINE was first used in the 2016 Taiwanese presidential election. This research utilized a functional approach of campaign communication discourse and political visual images to analyze how candidates managed and presented themselves by textual and visual information on LINE. Regarding the textual information, results revealed their strategy inclined to reverse gender stereotype because the female candidate emphasized policy over character, while the male emphasized character over policy. Both candidates did not fully employ ten image functions because they utilized mostly the emotional and image building functions. The female candidate message achieved the largest total amount of 'like' and 'share'. This study probes into the App campaigning and improve the feasibility and practicability to share knowledge of political communication by new media.

The Development of Distribution Transformer Remote Monitoring System using CATV Cable (CATV회선을 이용한 배전용 변압기 부하의 원격감시시스템 개발)

  • Park, Chang-Ho
    • Proceedings of the KIEE Conference
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    • 1998.07c
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    • pp.939-942
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    • 1998
  • This paper presents the process on the construction for the remote distribution pole transformer monitoring system. Especially, this system uses CATV cable as communication media which is located in KEPCO's main distribution line. It has four major components such as sensor for measuring secondary voltage and currents of distribution transformer, RF modem for data modulating/de-modulating, communication media for sending/receiving of data, and pc server for monitoring the results of sensing or computing information. This paper also describes the configuration of these each component's configuration and its functions.

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Feature-guided Convolution for Pencil Rendering

  • Yang, Hee-Kyung;Min, Kyung-Ha
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.7
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    • pp.1311-1328
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    • 2011
  • We re-render a photographic image as a simulated pencil drawing using two independent line integral convolution (LIC) algorithms that express tone and feature lines. The LIC for tone is then applied in the same direction across the image, while the LIC for features is applied in pixels close to each feature line in the direction of that line. Features are extracted using the coherent line scheme. Changing the direction and range of the LICs allows a wide range of pencil drawing style to be mimicked. We tested our algorithm on diverse images and obtained encouraging results.

A LOSSY LINE DISTRIBUTED PARAMETERS CALCULATION USING DATA OF OPEN-SHORT IMPEDANCE MEASURING METHOD (Open-Short 방식의 임피던스 측정에 의한 분포정수의 보정)

  • ANANIEV, Igor P.;Joe, Ki-Yeon;Byun, Young-Bok;Seo, Jeong-Il;Kim, Eun-Soo;Kim, Tae-Jin
    • Proceedings of the KIEE Conference
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    • 1999.07f
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    • pp.2553-2555
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    • 1999
  • The paper contains design formulas and an execution algorithm for calculation of distributed parameters as well as wave and impedance parameters of a uniform transmission line using data of the line input impedance measurements by the OPEN-SHORT method. In difference from published before works on the OPEN-SHORT method application for line parameters determination, in which the lines with small losses are considered /1-3/, the obtained formulas allow to calculate parameters of transmission lines with arbitrary losses. It opens new possibilities of the OPEN-SHORT method utilization for development and application of the probe - type lossy dielectric media parameters meters based on transmission lines, including probe-type moisture material meters.

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The Development of a Remote Control System Based on Power Line Modem and Telephone for Safe Operation of the Indoor Gas Range (전력선 모뎀 및 전화를 이용한 가정용 가스레인지의 원격 제어 시스템 개발)

  • 최승지;박종연
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.27 no.7C
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    • pp.723-727
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    • 2002
  • In this paper a new remote control system for operating indoor gas(LPG) range safely based on PLM(Power Line Modem) and telephone is developed because it would make disasters of properties and lives by user's carelessness or worker's bad installation, etc. The system includes the following elements: a telephone line interface system for user to call from the outdoors to the indoors, a communication system using the power line as a communication media, a system of cutting off gas and a alarm system.

Ammonium Ion Effects and Its In Situ Removal by Using Immobilized Adsorbent in Hybridoma Cell Culture (하이브리도마 세포배양에서 암모늄 이온의 영향 및 고정화 흡착제에 의한 암모늄 이온의 동시제거)

  • 정연호;이해익
    • KSBB Journal
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    • v.11 no.3
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    • pp.329-339
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    • 1996
  • The effects of ammonium ion on cell growth kinetics, monoclonal antibody productivity, and cell metabolism of hybridoma cells were investigated. The mouse-mouse hybridoma cell line VlIIH-8 producing mouse IgG2a was used as a model system. Ammonium ion showed an inhibitory effect on cell growth and monoclonal antibody production. New immobilized adsorbents were developed for the reduction of the inhibitory effect of ammonium ion. The ammonium ion selective zeolite, Phillipsite-Gismondine was entrapped in calcium alginate bead or in dialysis membrane and applied to the hybridoma cell culture system for the in situ removal of ammonium ion from culture media. The effects of ammonium the both serum supplemented and serum free media on the cell growth were studied by applying immobilized adsorbents of calcium alginate bead type. The results demonstrated a substantial enhancement in cell growth. Applying immobilized adsorbents of dialysis membrane type to serum supplemented media also resulted in the stimulation of cell growth, cell viability and monoclonal antibody production.

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The Impact of Social Media Functionality and Strategy Alignment to Small and Medium Enterprises (SMEs) Performance: A Case Study in Garment SME in East Java

  • Mahendrawathi ER;Nanda Kurnia Wardati
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.568-589
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    • 2020
  • Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.