• Journal of Information Technology Services
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• v.15 no.4
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• pp.73-83
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• 2016

Pedestrian safety was recently highlighted with a yellow carpet, a yellow-colored pavement material prepared for children waiting for signals for pedestrian crossing, without validation of its efficiency in practice. It was a promising device likely to assist highway safety by stimulating pedestrian to step on the yellow-colored area; it was generally called nudge effects. This paper delivers a study conducted to check the effectiveness of yellow carpet in three different aspects in vehicle driver's perspective by applying the newly introduced information technology (IT) service: Visual Attention Software (VAS). It was assumed that VAS developed by 3M in the United States should be able explain the Korean drivers' visual reaction behaviors since technology embedded in VAS was developed based on and proved by other various international countries and continents in the world. A set of pictures was taken at thirteen different field sites in seven school zone areas in the Seoul metropolitan area before and after the installation of a yellow carpet, respectively. Sets of those pictures were analyzed with VAS, and the results were compared based on the selective safety measures: the likely focusing on standing pedestrians (waiting for a pedestrian's green signal time) affected by its background (yellow-colored pavement) contrasting him or her. The test results from a set of before-and-after comparison analyses showed that the placement of yellow carpet would (1) increase 71% of driver's visual attention on pedestrian crossing areas and (2) change the sequential order of visual attention on that area 2.4 steps ahead. The findings would enhance deployment of such promising efficiency and thus increase children safety in pedestrian crossing. The result was promising to highlight the way to support the changes in conservative traffic safety engineering field by applying the advanced IT services, while much robust research was recommended to overcome the limitation of simplification of this study.

• Convergence Security Journal
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• v.19 no.2
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• pp.39-46
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• 2019

Recently, information security accidents are becoming more advanced as social engineering attacks using new types of malicious codes such as phishing. Organizations have made various efforts to prevent information security incidents, but tend to rely on technical solutions. Nevertheless, not all security incidents can be prevented completely. In order to overcome the limitations of the information security approach that depends on these technologies, many researchers are increasingly interested in People-Centric Security. On the other hand, some researchers have applied behavioral economics to the information security field to understand human behavior and identify the consequences of the behavior. This study is a trend analysis study to grasp the recent research trend applying the concept and idea of behavioral economics to information security. We analyzed the research trends, research themes, research methodology, etc. As a result, the most part of previous research is focused on 'operational security' topics, and in the future, it is required to expand research themes and combine behavioral economics with security behavioral issues to identify frameworks and influencing factors.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.244-259
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• 2021

The economic value of personal information has its importance as an objective measure of valuation in commercial, legal, and policy areas. Until recently, however, personal information subjects have not properly recognized the economic value of personal information, which has led to the inability to exercise the right to self-determination of personal information by unconsciously agreeing to the terms and conditions of personal information service without recognizing the value of personal information provided to the service provider when subscribing to a specific service. Therefore, we will examine the methodologies for calculating the economic value of personal information and the practical guarantee of the right to self-determination of personal information and analyze the economic value of personal information through a survey. Also, we would like to propose various ways for the subject of personal information with limited cognitive resources to visually accept the economic value of personal information required by the terms and conditions and suggest the optimal visualization of personal information economic value to exercise the right to self-determination of personal information. To do so, in this paper, we have conducted two survey experiments to estimate the economic value of personal information. Based on the price of personal information by category retrieved from surveys, we have visualized the price of personal information in various forms and asked respondents to choose the optimal infographic that best represents the value of personal information visually. As a result, we have proposed an optimal usage of the infographic to 'nudge' information subjects about their right to self-determination of personal information, therefore opening the possibility of diminishing privacy paradox.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.27-37
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• 2012

Internet privacy has become a significant issue in recent years in light of the sharp increase in internet-based social and economic activities. The technology which collects, processes and disseminates personal information is improving significantly and the demand for personal information is rising given its inherent value in regard to targeted marketing and customized services. The high value placed on personal information has turned it into a commodity with economic worth which can be transacted in the marketplace. Therefore, it is strongly required to approach the issue of privacy from economic perspective in addition to the prevailing approaches. This article analyzes the behaviors of consumers and firms in gathering personal information, and shielding it from unauthorized access, using a game theory framework in which players strive to do their best under the given conditions. The analysis shows that there exist no market forces which require all firms to respect consumer privacy, and that government intervention in the form of a nudging incentive for information sharing and/or strict regulation is necessary.