• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.243-251
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• 2024

As digital video communication technology advances and global interactions become more frequent, cultural barriers between countries are gradually diminishing. Subtitles in TV content reflect the writing systems and cultural contexts of different countries, aiding in the comprehension of program content. However, when comparing subtitles between countries with different writing systems, variations in format and the representation of onomatopoeic expressions become apparent. Therefore, this study focuses on analyzing the differences and peculiarities in the onomatopoeic subtitles of Korean and Chinese variety shows, which are based on distinct writing systems. Through this analysis, the study aims to understand how differences in writing systems influence the representation of onomatopoeic subtitles and viewer experience. This investigation is expected to provide creative inspiration for variety show producers and facilitate cross-cultural communication.