• 유통과학연구
• /
• 제14권8호
• /
• pp.77-86
• /
• 2016

Purpose - The purpose of this study is to measure the effect of reputation in culture oriented market on revisit intention and word of mouth(WOM) effects for Traditional Market. Research design, data, and methodology - 5 point Likert-scale has been adopted for this study designed based on previous study. Used SPSS ver.23, factor analysis & Cronbach's alpha, correlation, regression test were made. 277 samples were used for analysis. Results - Tourist satisfaction as an element that affects on revisit intention and word of mouth effects for traditional Market. Their goods images and impressions from experience of traveling and purchasing keep in mind and be another place and story to talk others. Culture is an important factor that maintains and regenerates cities and cities should be perceived as cultural places instead of simple physical places. Culture was associated with higher revisit and word of mouse intentions for traditional market. The tourists can select a new places and visit the market if it has a special culture and special food which people can like and enjoy even they do not have regional brand image. Conclusions - Tourist satisfaction of users in traditional markets and their revisit intentions and the results indicated that higher customer satisfaction was associated with higher revisit and word of mouse intentions. Culture factors will be the motive to find out peoples a hometown in heart.

• 유통과학연구
• /
• 제6권1호
• /
• pp.25-46
• /
• 2008

국내 유통시장의 흐름은 유통시장 개방이후 대형마트의 급속한 성장에 따른 중소유통 시장의 쇠퇴로 요약 된다. 최근 대형마트의 성장은 외국계 대형마트가 국내 대형마트에게 인수합병(홈에버-까르푸 인수, 이마트-월마트 인수) 되면서부터 대형화, 과점화 되어 가는 양상이며, 유통 인프라가 상대적으로 취약한 중소유통 시장은 경쟁력을 잃어가고 있다. 특히, 중소유통 시장 중에서 지방 재래시장은 침체된 지방 경기속에서 고객들의 외면으로 대형마트의 수요와 유통업체들의 다변화에 밀려 심각한 도산의 위기에 몰려있다. 유통산업의 비균형적 발전에 따른 중소유통 시장의 경영난이 심화되고 있는 가운데 존폐위기에 처해 있는 재래시장의 활성화를 위한 적극적인 노력이 필요한 것이 본 연구를 수행하는 목적이다. 특히, 본 논문에서는 대전광역시의 유통현황의 문제점을 분석하였고, 이를 토대로 재래시장이 처하고 있는 문제점을 지적하여 재래시장의 활성화 방안에 대하여 제시하였다. 본 논문을 통하여 대형마트와 중소유통시장의 성장을 위한 발전방향이 모색되어, 재래시장이 지속적인 성장을 통한 경쟁력이 구축되기를 바란다.

• 한국시스템다이내믹스연구
• /
• 제2권2호
• /
• pp.41-62
• /
• 2001

Perhaps, one of the typical emerging markets drawing tremendous attention from not only business professionals but also policy-makers would be the mobile Internet services. In recent years many research institutes reported their predictions on the growth of the mobile Internet services market, announcing that the market would show explosive growth and replace the wired Internet service market rapidly. Unfortunately, however, the reality we are facing at present is quite different from their expectations. The realized share of the mobile services in Korea last year has turned out remaining only about one percent of the total network service revenue. What are the reasons for the gap between the prospects and the reality? Starting from this question, this paper attempts to explore the generic pitfalls of the traditional number-crunching methods adopted thus far for the forecast of newly emerging market trends, and present an alternative by introducing systems thinking to the mobile Internet service market as an example, followed by its rationale as a new tool for forecasting and some reasoning about why traditional methods are no longer appropriate.

• 유통과학연구
• /
• 제17권12호
• /
• pp.95-103
• /
• 2019

Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.

• 유통과학연구
• /
• 제12권12호
• /
• pp.55-63
• /
• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 유통과학연구
• /
• 제12권2호
• /
• pp.17-25
• /
• 2014

Purpose - This study used empirical methods to investigate the consciousness structure of vendors in the S marketing area, which is a commercial revitalization district in the country, and examined its effect on their business activities. Based on the results derived through the performance of an actual proof analysis, this study aims to facilitate the promotion of changes in the consciousness structures of traditional market vendors, with a view to allowing them to adapt to the current economic realities in the country. Further, this study aims to provide suggestions that would improve the efficiency of the commercial revitalization program of the government. Research design, data, and methodology - This study examined all the stores in the S marketing area using a questionnaire survey conducted over three weeks beginning on July 4, 2012, and involved the performance of a data analysis on 1,859 samples. The questionnaire consisted of two parts. The first part addressed the market revitalization and the second part addressed the store management strategies. Questionnaire responses were calibrated based on a Likert scale. Statistical analysis was conducted using PASW version 18.0. Results - The results of the analysis of the consciousness structure of merchants in the S marketing area have led to the discovery that they have a medium level of satisfaction with market revitalization. There was a difference in the perceptions of the concept of store management between merchants and customers. Merchants have poor strategies for store management, which do not go much beyond an imitation of the practices of large domestic discount stores. Conclusions - The appearance of big discount stores and the accompanying changes in people's consumption patterns have led to a decline in local market areas. The government has sought new ways to secure autogenic power for local markets. To create regional economies, the government enacted a revised "Law for creating traditional markets and shopping streets" in 2010 and introduced a commercial district revitalization program. This program, which originally supported only the S marketing area, has subsequently expanded into neighboring shopping districts so that the whole of the regional market can be revitalized. However, since the revitalization of the traditional market and the government support required for it were mostly limited to facilities, the result has not proved to be effective. Although there are several reasons why the government investment was characterized by poor efficiency, traditional market vendors' consciousness structure, which did not adapt well to the vagaries of time and its consequent changes, was a major cause. Only when vendors have a true merchant spirit can they have a real service focus that will enable them to clearly understand the distribution organization. This will have the effect of bring about complete customer satisfaction and will ensure the survival and development of traditional markets.

• 한국의상디자인학회지
• /
• 제1권1호
• /
• pp.109-126
• /
• 1999

This study focused on the possibility of Saeng Whal Hanbok's(S.H. moderniged korean traditional cloths) new marketing system with the application of internet marketing. The fast growth and changes of S.H's environment wants renovation in the market. The raerness of data in the field of S.H restricted this research within the future development alternatives not the market itself. Result of the study suggests that internet marketing could applicated in S.H marketing especially to the younger generation.

• 한국시스템다이내믹스연구
• /
• 제5권2호
• /
• pp.67-88
• /
• 2004

This paper attempts to explore the generic pitfalls of the traditional number-crunching methods adopted thus far for the forecast of newly emerging market trends, and present an alternative by introducingsystems thinking to the portable Internet service market as an example, followed by its rationale as a new tool for forecasting and some reasoning about why traditional methods are no longer appropriate. Most adoption models in general to forecast market trends have several limitations due to theirbasic assumptions and prospective. First, they fail to capture dynamic interactions among the factors involved over time, with implicit assumptions of 'unilateral causality' in that each factor contributes as a cause to the effect, i.e., causality runs one way; each factor acts independently the weighting factor of each is fixed, etc. Second, the number-crunching models have no way of taking into account the impact of delayed feedback often caused by introducing new policies and legislative changes on the whole system under investigation. Third, there is not a way to reflect the effect of competition by players.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2015년도 추계학술대회
• /
• pp.31-34
• /
• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.

• 마이크로전자및패키징학회지
• /
• 제6권4호
• /
• pp.73-77
• /
• 1999

Revolutionary changes on multimedia, network and PDA(Personal digital assistants) causes PCB(Printed circuit beard) manufacturers to change their attitudes to product. Traditional idea for current market such as price, market, and service has collapsed down and new digitalization urges PCB manufacturers to deal with new technologies, shorter lead time with reasonable price, high qualities. Therefore PCB manufacturers have an effort to develop new marketing, products, processes for low cost to keep up pace with assembly makers.