• Title/Summary/Keyword: new distribution service

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The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China (G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로)

  • Chang, Hui-Qiang;Kim, Hwa-Kyung;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.85-100
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    • 2014
  • Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

An Empirical Study on the Determinants of e-Trust in Import Agency Service Mall (수입대행몰에서 e-신뢰의 결정요인에 관한 연구)

  • Song, Chae-Hun;Song, Sun-Yok
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.3-24
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    • 2009
  • Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

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Service Session Object Modeling and Session Management for Multimedia Service on Open Networking Architecture (개방형 통신망에서 서비스 세션 객체 모델링 및 세션 관리)

  • Shin, Young-Seok;Oh, Hyun-Ju
    • The Transactions of the Korea Information Processing Society
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    • v.4 no.12
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    • pp.3097-3110
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    • 1997
  • As to the recent advances in computer technologies and high-speed networks, telecommunication services and provision of multimedia services will be provided on the basic of a new software architecture adapting networking infrastructure on open information networking architecture. In this paper, the video conference services has been selected as a target service example because it is expected to become one of the most important services on the full service network. In fact, it can be viewed as the basis for providing telecommunication services such as video telephony and video conferencing. This paper presents the prototyping of TINA (Telecommunication Information Networking Architecture) based desktop video conference system using the concepts of session management. The prototyping of desktop video conference system aims at assessing TINA concepts and refinement of the mapping between session graph and connection graph, and provides object modeling methodologies towards distribution and objected-orientation.

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The Effects of Image, Brand and Quality on Customer Loyalty of Sharia Banking

  • RIYADI, Slamet
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1315-1325
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    • 2021
  • This study aimed to design a strategy in encouraging the loyalty level of priority customers of Sharia banks in Indonesia. The strategy was outlined in a series of alternative applicative programs priority. The use of ANP intended to simplify the existing problems so that the offered solution was easier to apply. Each item was scored on a 5-point Likert scale. The expected outcome was to give priority scales to the offered solutions. The findings of this study are service quality, brand image, bank image which could build customer loyalty in Sharia banks. Priority customer gathering could strengthen the bonds between customers and also between customers and their banks. The excellence of Sharia banks in terms of service quality, brand image, and bank image, when combined with priority customer gathering activities, would become a powerful formula in increasing priority customer loyalty to banks that lead to increased revenue from banks. Originality of this research was the formulation process of a new approach in search of ways to increase the customer loyalty, as well as giving concrete proposals for the banking world in designing customer loyalty improvement programs. This paper shows the updated strategy in Customer Loyalty, Bank image, Brand image, Banking service quality.

Antecedents of Customer Loyalty and Perceived Service Quality: A SEM Analysis of Thai Restaurant Brands

  • AUAPINYAKUL, Woravat;SIRIPONGDEE, Surapong;PIMDEE, Paitoon
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.173-183
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    • 2022
  • With over 15,000 Thai restaurants worldwide and 5,342 in the USA alone, Thai cuisine has been repeatedly internationally acclaimed for its taste, flavors, smell, and nutritional values. The Thai Ministry of Commerce has also established a global objective to find and award the best Thai food restaurants using Thai Select Premium (TSP), Thai Select Unique (TSU), and Thai Select brand labels. Therefore, using systematic random sampling, 620 diners were selected from certified Thai Select restaurants (TSR) in either Los Angeles, New York, Miami, or Chicago to ask for their opinions concerning factors important to each restaurant's service loyalty (SL). The four constructs, 18 observed variables, and six hypotheses were analyzed using LISREL 9.1. Results revealed a significant positive effect (88% R2) on the causal factor interrelationships on TSRs' SL. Additionally, the three factors affecting SL the most were service tangibility, taste perceptions, and brand image, with total effect values of 0.94, 0.43, and 0.31, respectively. Finally, when each US diner was asked why they chose to eat Thai food, respondents overwhelmingly indicated that taste (49.50%) and healthiness (32.90%) were most important. The study also adds to the literature by highlighting the importance of Thai cuisine contributing to healthier lifestyles.

An Application of Smith's Marketing Ethics Sequential System Model to Generation Z Consumers: A Case Study of Hotpot Restaurant Chains in China

  • RONG, Wei;ZHOU, Wusheng
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.487-496
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    • 2022
  • This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.

A Fully Distributed Secure Approach using Nondeterministic Encryption for Database Security in Cloud

  • Srinu Banothu;A. Govardhan;Karnam Madhavi
    • International Journal of Computer Science & Network Security
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    • v.24 no.1
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    • pp.140-150
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    • 2024
  • Database-as-a-Service is one of the prime services provided by Cloud Computing. It provides data storage and management services to individuals, enterprises and organizations on pay and uses basis. In which any enterprise or organization can outsource its databases to the Cloud Service Provider (CSP) and query the data whenever and wherever required through any devices connected to the internet. The advantage of this service is that enterprises or organizations can reduce the cost of establishing and maintaining infrastructure locally. However, there exist some database security, privacychallenges and query performance issues to access data, to overcome these issues, in our recent research, developed a database security model using a deterministic encryption scheme, which improved query execution performance and database security level.As this model is implemented using a deterministic encryption scheme, it may suffer from chosen plain text attack, to overcome this issue. In this paper, we proposed a new model for cloud database security using nondeterministic encryption, order preserving encryption, homomorphic encryptionand database distribution schemes, andour proposed model supports execution of queries with equality check, range condition and aggregate operations on encrypted cloud database without decryption. This model is more secure with optimal query execution performance.

Problems Judicial Liability of On-Line Service Providers under the Infringement of Copyright in Internet (인터넷 상에서 저작권침해에 따른 온라인서비스 제공자의 책임문제)

  • 박종삼
    • Journal of Arbitration Studies
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    • v.12 no.1
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    • pp.123-169
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    • 2002
  • The Advent of the global information structure and the do-called digital revolution raise countless new issues and questions. There are no limitations regulating the expressions on the cyberspace due to internet's of quality anonymity\ulcorner diversity\ulcorner spontaneity. Therefore, the freedom of speech is expanded in both areas of time and space, which was impossible with the old communicating system. The rapid development of the internet may not have occurred without techniques of linking and framing, which provide users flexible and easy access to other website. These techniques have enabled internet users to navigate the internet efficiently and sort through the products, services and information available on the internet. Although online technology raises many new legal issues, the law available to help us resolve them, at least today, is largely based on the world as it existed before online commerce became a reality. Thus the challenge is to predict how these new legal issues may be resolved using the current law. Especially, the damage from the above side effects on the cyberspace can be much more serious than in the real world because of promptness, wideness and anonymity. Therefore, regulating and controling the freedom of speech on the cyberspace became needed, and there are two kinds of opinion; one is that the laws in the real world should be applied for the cyberspace and the other is that regulating and controling the freedom of speech on the cyberspace should be performed by the users of cyberspace not by laws because the cyberspace is a free space and must not be interfered. In this study, the current judicial regulation of cyberspace, the side effects of cyberspace and the limitations of the freedom of speech are studied to solve the above problems with speech and the liabilities of on-line service providers are discussed around defamation the distribution of obscene pictures and information, and infringement of copyright.

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The Study of Models for Multimeia Digital rights Managements in Home Network (홈네트워크 환경에서의 멀티미디어 디지털 컨텐트 권한 관리 모델에 관한 연구)

  • Jung, Jong-Jin;Kim, Yun-Sang;Lim, Tae-Bum;Lee, Suk-Pil
    • Proceedings of the KIEE Conference
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    • 2006.10c
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    • pp.518-520
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    • 2006
  • Due to the rapid popularization of mobile multimedia devices and the Internet as well as the realization of high-speed data transmission and large-volume data recording media, high quality content distribution and ubiquitous information services are making progress and a new type of information distribution and network sharing service has gradually emerged into the market. It is capable of utilizing terabyte sized home servers also in private homes. Under these circumstances, in distribution of content over shared networks, it is crucial to establish DRM (Digital Rights Management) technologies to protect the content from illegal copying and usage. A truly successful DRM system must be built on open worldwide specifications and provide maximum interoperability and user acceptance. An open interoperability of DRM is able to construct highly expandable PKI based DRM, targeting usage between systems, considering the expansion of recent content distribution services and clients This document gives protocol specifications for the exchange of rights information between the DRM module, description of specifications for rights information and encrypted content formats.

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Service Economies and the Spatial Transformation (서비스 경제화와 공간의 변용)

  • 이희연
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.33-56
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    • 1998
  • This study examines the characteristics of service economies and their impacts on the spatial transformation of Korea during the last IS years. This study reviews the different perspectives for the tertiarization Process. It focuses on the spatial variation in the growth and location of Producer service industries. Based on the analyses of industrial and occupational compositions, services. particularly producer services, have played a major role in creating new job opportunities since the late 1980s. The ratio of services to merchandise trade is approximately 1:4, but service trades have increased since the early 1990s. Producer service activities have grown very rapidly, and the information processing service has been over-concentrated in Seoul. Further headquarters of bank and insurance services are overwhelmingly concentrated into Seoul. The firms whose headquarters are located in Seoul have linkage Pattern on a nationwide scale. The pattern of employment growth in producer services shows a clear core-Periphery disparity. In the light of the observed pattern of regional differentiation in producer service employment, some wider implications of the distribution of producer service activities for regional economic Performance are considered.

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