• 한국경영과학회지
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• 제27권1호
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• pp.53-73
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• 2002

The launch of a new business is crucial to the future growth and profitability of a company. A new business project typically requires a large amount of resources while it has a high possibility of failure. The evaluation of new business opportunities is therefore quite a critical decision-making to companies. This evaluation includes screening of a large number of criteria at a time which often makes desision-making very complicated. Management should evaluate the business alternatives in a sound and consistent manner that is hard to achieve because the new business evaluation is a typical semi/unstructured decision-making problem. The difficulty in such an evaluation will increase if it is required for management to consider both quantitative and qualitative criteria simultaneously. Under these circumstances, this study has proposed a decision-making framework that utilizes analytical hierarchy process(AHP). This study has identified a set of criteria essential to the new business evaluation and suggested a systematic framework for it. Both qualitative and quantitative evaluations are incorporated into the single framework in this study.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.18-28
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• 2021

This study surveyed how retirees' evaluation of starting food service business affects the effectiveness their new business and quality of life, based on personal factors such as entrepreneurship and business-starting capability and environmental factors by using questionnaires. Bootstrapping was carried out in order to find out factors affecting rapidly changing new business environments and retirees' initial intent to start a business so as to verify basic hypothesis about relation between retirees' evaluation of starting food service business (social, economic, and psychological effects) and the effectiveness of their new business and quality of life and confirm whether the effectiveness of the new business acts as a medium between the evaluation of starting food service business and quality of life. In addition, PLS-MGA was performed in order to verify whether the correlations among test factors can be varied according to the kind of job the target retirees had. Having examined the basic thesis, it was found that social and economic factors had significant positive effect on the effectiveness of the new business, and social and psychological factors had significant positive effect on the quality of life. Having analyzed whether the effectiveness of new business acted as a media between evaluation of starting food service business and quality of life, there was no significant effect as a medium. Having studied whether the kind of job of the retirees controlled or affected the relations among evaluation of starting food service business, effectiveness of new business and quality of life, the results were as follows: in the office job retiree group, the greater economic factor led to increase of effectiveness of new business, while social and psychological factors influenced the quality of life; In the physical labor group, the higher social factor resulted in higher effectiveness of new business, which showed significant positive effect on the quality of life. Having researched about which element is considered to be most important in starting food service business, the most important element was found to be dish/menu, followed by staff management, accounting management, business management, and service education. Having analyzed relation between accomplishment and important consideration for starting food service business, "managers with entrepreneurship," "appropriate distribution of time to prepare for starting business," and "operation of practical field education programs" showed higher importance compared to the degree of satisfaction, so it is needed to more concentrate on the above matters. This study intends to raise retirees' awareness of starting business and help them live better life based on the analysis results, and further suggest detailed mechanism and specific operations of factors affecting retirees' decision making on starting business, such that they can use the information as basic materials to make better choices that can lead to successful business.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
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• pp.91-107
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• 1989

New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2008년도 추계학술대회 및 정기총회
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• pp.487-491
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• 2008

An informatization is recognized as core factors to reinforce business competitiveness such as formation of a new business relation, prior occupation of the strategic superiority and being a step ahead from the purpose to improve only the whole efficiency of enterprise. But existed evaluation framework has focused on the visible aspect of all the conditions to create the input and output. In previous studies, it's hard to know that how IT affect business value creation. Therefore, this study presents the evaluation of IT structure and IT competency as drivers and inhibitors of informatization and suggests new IT evaluation framework which can estimate IT competency. The new IT Evaluation Framework was verified through survey with experts.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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• pp.299-301
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• 2008

We suggest a new method to evaluate the anti-smudge performance of LCD panels. The anti-smudge performance is characterized by oleic acid contact angle. This method shows accurate and reproducible result and overcomes the difficulty of quantitative evaluation for the anti-smudge characteristic and low reliability in several proposed measurements.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.246-249
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• 2001

In this study we propose a technology selection model, which captures technology seeds for new business area by a fuzzy structural modeling method and then, design a model, which evaluates the validity of New Business Development plans for the selected technology seeds with regard to the properties of manufacturing, product, market, and economy as well. Finally, a fuzzy inference system is designed in order to decide the degree of success of New Business Development plans based on the preceding validity evaluation.

• 한국건설관리학회논문집
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• 제13권2호
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• pp.25-36
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• 2012

최근 해외건설시장의 급격한 확대추세 속에서 국내기업들은 지속적인 진출확대와 사업성과 제고를 달성하기 위한 신성장 동력 확보에 힘쓰고 있다. 이에 본 연구는 '어떤 공종이 신성장동력 공종인가?'와 '신성장동력 공종에 어떻게 진출하여야 하는가?'라는 두 가지 질문을 바탕으로 신성장동력 공종을 탐색하였다. 이를 위하여 먼저 산업분석 이론과 자원기반 관점 등을 바탕으로 시장진입 가능성, 수익창출 가능성, 부가가치창출 가능성을 신성장동력 공종의 조건으로 파악하는 한편, 시장의 경쟁강도 및 성장세, 국내기업 경쟁력 수준, 국내시장 파급효과 등을 기준으로 하는 공종평가 프레임워크를 개발하여 그린에너지플랜트, 환경플랜트, 담수화플랜트, 원자력플랜트, 신도시개발, 초고층빌딩 등의 공종을 신성장동력 공종으로 선정하였다. 이후 시장개척 및 선점, 경쟁력 중점강화, 지속적 발전 및 파급효과 확대 등을 목적으로 그린에너지플랜트, 환경플랜트, 신도시개발 공종에 대한 전문가의 의견을 수렴하였으며, 이를 바탕으로 각 공종의 진출전략을 도출하였다.

• Asia Marketing Journal
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• 제15권4호
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2001년도 19th International Costume Association Congress
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• pp.92-92
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• 2001

• 한국IT서비스학회지
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• 제10권3호
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• pp.95-112
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• 2011

This paper proposes a new registry model for systematically referencing standards in e-Business field. We have many systems that provide standards and additional information. However, there are several problems such as inefficient standard information, dependency on a standard type, high standard information acquisition cost, no relations between standard information, and so on. In this paper, a new registry model and its prototype implementation are described. The proposed model is defined based on ISO/IEC 11179-Metadata registries, which is one of the international standards for interoperability between data. The proposed model provides an integrated- systematic standard information support, and also considers technology stack and business processes for e-Business systems. This paper develops a prototype for the proposed model and implementation result. Finally, to show the contribution of our proposal, this paper shows the comparative evaluation between previous systems and our proposal with various comparative items.