• Journal of Information Technology Services
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• v.23 no.4
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• pp.1-15
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• 2024

A social networking service (SNS) is a system that allows users to freely communicate with each other to form a network of social connections and expand their network of contacts. Companies and brands use SNS marketing to provide information by creating their own content and sending it to consumers. Since companies can freely express the information they want to convey, it has become important to establish a promotional strategy that can increase consumers' intention to buy. Therefore, in this study, we categorized SNS posts into simple product exposure and ostentatious self-expression, and selected the product type to find out how consumers form attitudes toward SNS posts. The experimental design was a 2X2 factorial design with SNS post type (simple exposure, ostentatious self-expression) x product type (material goods, experiential goods), and 92 college students were tested. The results of the study showed that there was an interaction effect between SNS post type and product type, which supported the research hypotheses H1 to H3. In addition, this study attempted to verify the structural relationship between consumer attitude toward SNS posts and purchase intention through product attitude. It was found that product attitude fully mediated between consumer attitude and purchase intention. Therefore, this study empirically examined consumer attitudes toward various types of posts to determine which types of posts trigger SNS users' purchase intentions. We also confirmed the mediating effect of consumer attitude on product attitude and intention to purchase. Therefore, based on the differences in SNS users' attitudes when posting their products, this study suggests an efficient SNS marketing strategy for companies to shape product attitudes and purchase intentions.

• Management & Information Systems Review
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• v.35 no.4
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• pp.99-122
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• 2016

The social networking services (SNSs) have become popular among smartphone users, and one of the most popular services. In order to explain users' motivations toward SNS, this study considers uses and gratification theory which can explain individuals' motivations to select certain media channels. The purposes of this study is to investigate the relationships between motivations and addiction of SNS, and between addiction of SNS and decline in the subjective wellbeing. We examine moderating effects of social tie based on the social capital theory in the relationships between SNS addiction and decline in the subjective wellbeing. The motivations of SNS are subdivided into emotional motive (entertainment and fantasy) and cognitive motive (information share burden and challenge burden) based on the use and gratifications theory. The addiction of SNS is subdivided into time tolerance, withdrawal symptoms, interruption, and barrier of living. The data used in this study were collected from 286 SNS users through surveys. The data analysis in this study was performed using AMOS 17.0, and we used SEM(Structural Equation Modeling) methods in order to test the research model. The result shows that the emotional motive(entertainment and fantasy) and cognitive motive(information share burden and challenge burden) have an effect on the addiction of SNS. Especially emotional motive such as entertainment and users' fantasy toward SNS is an important factor that can cause SNS addiction. The addiction of SNS such as time tolerance, withdrawal symptoms, interruption, and barrier of living has an effect on the decline in the subjective wellbeing. Our result show that social tie partially moderates the relationship SNS addiction and decline in the subjective wellbeing. In addition, social tie between interruption of SNS and decline in the subjective wellbeing is an important moderating factor. The results focuses on the understanding toward relationship between SNS addiction based on the online and decline in the subjective wellbeing in the real world. The findings of this study also provides theoretical as well as practical implications which reflect the major features of SNS, and moderating effects of social tie based on the social capital.

• Journal of KIISE:Information Networking
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• v.27 no.4
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• pp.441-452
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• 2000

이동 컴퓨팅 환경에서 멀티미디어 트래픽을 효율적으로 지원하기 위해서 가장 중요한 이슈는 이동호스트(클라이언트)에게 QoS(Quality of Service)를 지속적으로 보장하는 것이다. 그러나 핸드-오프를 필요로하는 클라이언트의 이동성으로 인해 클라이언트와 네트워크간에 협상된 QoS가 보장되지 못할 수도 있다. 본 논문은 이동 컴퓨팅 환경에서 클라이언트에게 지속적으로 QoS를 지원하기 위한 ARMM을 제안하였다. 각 셀은 핸드-오프 호를 위해 이웃 셀에게 대역폭을 예약하며 예약된 대역폭은 단지 핸드-오프 호들만이 사용할 수 있다 만약 핸드-오프 호를 위해 대역폭을 너무 많이 예약한다면 신규 호의 블록킹 확률이 증가하므로 예약할 대역폭의 크기를 정확히 결정하는 것이 중요하다 본 논문에서는 이 대역폭의 정확한 크기를 결정하고 네트워크 상태에 따라 크기를 적응적으로 조정하기 위해 MPP와 2-계층 셀 구조를 기반으로 한 기법을 제안하였다. 본 논문에서 제시된 대역폭 예약 메커니즘의 성능을 평가하기 위해 신규 호블록킹률, 핸트-오프 호 종료율 대역폭 이용률을 측정하였다. 시뮬레이션 결과 본 논문의 대역폭 예약 메커니즘의 성능이 No Reservation Fixed Reservation Adaptive Reservation과 같은 기존의 메커니즘보다 우수함을 알수 있었다.

• Journal of KIISE:Information Networking
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• v.33 no.3
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• pp.218-230
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• 2006

The enterprise service network is composed of internet, intranet and DMZ. The design rationale of Mobile IP is providing of seamless mobility transparency without regarding to the type of network topology and services. However, Mobile IP specification does not include the mobility support in case of using VPN environment and define the access scenarios to get into the VPN intranet without disturbing existing security policy. In this paper, we propose an authentication method using AAA infrastructure and keying material exchange to enable an user in internet to be able to access the intranet through the VPN gateway. Finally, performance analysis for the proposed scheme is provided.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.5 no.6
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• pp.64-71
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• 2002

This study aimed to provide data for establishment of resource management system of Iriomote Island in Okinawa Japan. Nature resource management system of Iriomote Island can be categorized into eight stages which are equivalent to regional development stages. 1) Networking among local people, tourists, researchers, tour operators and government authorities enhanced collection of resource data. 2) On the early stage, resource data were available only to researchers and government authorities. From the third stage of this system, however, local people were also involved in resource investigation, so they became to well recognize the values of their local resources. 3) On the sixth stage, data on unfamiliar local resources and attractions became to be known to people by real-time data collection and data provision services. The tourist number gradually increased and their visitation patterns were dispersed into different sites and seasons. In addition, some tourists also participated in resource investigation and they were likely to visit the place again. 4) To achieve successful ecotourism development, it is necessary to establish a management system with a feed-back process to identify, evaluate, use and protect the resources.

• Journal of Information Processing Systems
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• v.13 no.3
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• pp.546-558
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• 2017

The amount of multimedia traffic over the Internet has been increasing because of the development of networks and mobile devices. Accordingly, studies on multicast, which is used to provide efficient multimedia and video services, have been conducted. In particular, studies on centralized multicast tree construction have attracted attention with the advent of software-defined networking. Among the centralized multicast tree construction algorithms, the group Takahashi and Matsuyama (GTM) algorithm is the most commonly used in multiple multicast tree construction. However, the GTM algorithm considers only the network-cost overhead when constructing multicast trees; it does not consider the temporary service disruption that arises from a link change for users receiving an existing service. Therefore, in this study, we propose a multiple multicast tree construction algorithm that can reduce network cost while avoiding considerable degradation of service quality to users. This is accomplished by considering both network-cost and link-change overhead of users. Experimental results reveal that, compared to the GTM algorithm, the proposed algorithm significantly improves the user-experienced quality of service by substantially reducing the number of linkchanged users while only slightly adding to the network-cost overhead.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.6
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• pp.2996-3011
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• 2017

With rapid growth of web technology and dissemination of smart devices, social networking service(SNS) is widely used. As a result, huge amount of data are generated from SNS such as Twitter, and sentiment analysis of SNS data is very important for various applications and services. In the existing sentiment analysis based on the $Na{\ddot{i}}ve$ Bayes algorithm, a same number of attributes is usually employed to estimate the weight of each class. Moreover, uncountable and meaningless attributes are included. This results in decreased accuracy of sentiment analysis. In this paper two methods are proposed to resolve these issues, which reflect the difference of the number of positive words and negative words in calculating the weights, and eliminate insignificant words in the feature selection step using Multinomial $Na{\ddot{i}}ve$ Bayes(MNB) algorithm. Performance comparison demonstrates that the proposed scheme significantly increases the accuracy compared to the existing Multivariate Bernoulli $Na{\ddot{i}}ve$ Bayes(BNB) algorithm and MNB scheme.

• Journal of Korea Multimedia Society
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• v.18 no.9
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• pp.1047-1057
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• 2015

In this paper, we propose an effective wireless transmission technology, under poor wireless transmission channel surroundings caused by speedy flying, that are able to transmit high quality video recording information and surveillance data via accessing to various wireless networking services architecture such as One-on-One, Many-on-One, One-on-Many, Over the Horizon. The Real-Time Position Analysis(RAPA) method is also suggested to provide more meaningful video information of shooting area. The suggested wireless transmission technology and RAPA can make remote control of UAV's flight route to get valuable topography information. Because of the benefit to get both of video information and GPS data of shooting area simultaneously, the result of study can be applied to various application sphere including UAV that requires high speed wireless transmission.

• Journal of Information Technology Applications and Management
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• v.12 no.4
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• pp.93-104
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• 2005

Recently, RFID/USN is one of fundamental technologies in information and communications networks. Low-Rate WPAN, IEEE802.15.4 is a low-cost communication network that allows wireless connectivity in applications with limited Power and relaxed throughput requirements. Its applications are building automation, personal healthcare, industrial control, consumer electronics, and so on. Some applications require location information. Of course location awareness is useful to improve usability of data Low-Rate WPAN Is regarded as a key specification of the sensor network with the characteristics of wireless communication, computing, energy scavenging, self-networking, and etc. Unfortunately ZigBee alliance propose a lot of applications based on location aware technologies, but the specification and low-rate WPAN devices don't support anything about location-based services. RSSI ( Received Signal Strength indication) is for energy detection to associate, channel selection, and etc. RSSI is used to find the location of a potable device in WLAN. In this paper we studied indoor location awareness using vector matching of RSSI in low-Rate wireless PAN. We analyzed the characteristics of RSSI according to distance and experimented location awareness. We implemented sensor nodes with different shapes and configured the sensor network for the location awareness with 4 fixed nodes and a mobile node. We try to contribute developing location awareness method using RSSI in 3-dimension space.

• Human Ecology Research
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• v.52 no.4
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• pp.429-441
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• 2014

The use of smartphones has grown rapidly over a short period of time, particularly for commuting news search, smart banking, and social networking services, and has had a significant impact on the pattern of contemporary life. Further, a wide range of applications are downloaded on to smartphones. This has also led a considerable number of complaints regarding these applications. In this study, we focus on the levels of dissatisfaction that users experience with smartphone applications and their effects on consumer complaint behavior along with the moderating effects of the complaint handling process and attribution. The aim of this study is to verify whether the following hypothesis--2 (low/high dissatisfaction level of smartphone applications)${\times}2$ (poor/excellent complaint handling process)${\times}2$ (internal/external consumer attribution)--is in accordance with the betweengroup design to build a factorial design experiment. The results of this study are as follows. First, the consumer's tendency to complain significantly influenced their dissatisfaction level. Second, consumer complaint behavior is modulated by the complaint handling process. Third, the external-attribution tendency of consumers was found to lead to more dissatisfaction than the tendency for internal attribution.