• Journal of Information Technology Services
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• v.12 no.1
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• pp.51-67
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• 2013

Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

• The Journal of Information Systems
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• v.24 no.4
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• pp.21-42
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• 2015

Purpose The high-technology market shows characteristics of a highly interdependent network market in both supply-side and demand-side, compared to other markets. Particularly, for convergence products, connectivity with related elements, as well as characteristics of innovation itself, is relatively important to the extent that they combine functions provided by several devices into a single device. Therefore, this study aims to identify whether network externality exists in value and adoption of a convergence product and discover a source of network externality, if any. Design/methodology/approach: Through a preceding research analysis and a literature review, 'social influence' and 'network size' have been drawn as direct network elements. On the other hand, general (comprehensive) concept compatibilities including 'intra-technology compatibility', 'inter-technology compatibility' and 'complementary-technology compatibility' are regarded as indirect network elements. Findings: Major findings are as followed;- First, it is shown that the factors influencing on perceived value of a convergence products are 'social influence' and 'network size' as the direct network elements and 'complementary-compatibility' among indirect network elements. Second, it is also found that 'intra-technology compatibility', 'inter-technology compatibility', 'complementary-compatibility' and 'perceived value' have significant effects on adoption of a convergence product. Particularly, it is known that 'complementary-compatibility' is an important source of network externality as it plays a decisive role in value judgment and has significant effects on perceived value. It is worthwhile to notice that this study comprehensively explains effects of network on high-tech products by structuring comparability as a multi-dimensional concept, as well as direct network elements.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.17-30
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• 2022

It has been verified in several studies that dynamic capabilities has a very important effect on the competitive advantage of technology startups. And the network has an important influence on this dynamic capability. This is even more important for start-ups that lack the resources and knowledge. Networks that directly and significantly affect dynamic capabilities have been studied mainly the value chain internal. However, network activities of start-ups are conducted not only with the value chain internal networks but also with the value chain external networks. Therefore, it is necessary to study the effect of the value chain internal and external network activity of start-ups on the dynamic capabilities, but prior studies are lacked. In this study, We make a model that encompass the value chain internal and external network for technology startups, and a study was conducted to demonstrate the effect on dynamic capabilities and competitive advantage. As a result of the study, value chain internal network activity directly and significantly affected dynamic capabilities, and value chain external network activity did not directly significantly affect dynamic capacity. And dynamic capabilities had a significant effect on competitive advantage. As confirmed through additional research, value chain external network activity affects value chain internal network activity, and through this, dynamic capabilities are strengthened, and positively affect competitive advantage.. The intensity of value chain external network activity was not significant to dynamic capabilities and the diversity of value chain external network activity had a significant effect on the competitive advantage by double mediating the value chain internal network activity and dynamic capability. Through this study, it is confirmed that the value chain internal networks is important in order for startups to strengthen their dynamic capabilities and increase their competitive advantage, and that both strong and diversified the value chain internal networks positively affects competitive advantage by enhancing dynamic capabilities.

• 한국정보통신설비학회:학술대회논문집
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• 2008.08a
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• pp.177-180
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• 2008

There are many application areas of sensor networks, such as surveillance, hospital monitoring, and home network. These are dependent on the secure operation of networks, and will have serious outcome if the networks is injured. An adversary can inject false data into the network through the compromising node. Ye et al. proposed a statistical en-route filtering scheme (SEF) to detect such false data during forwarding process. In this scheme, it is important that the choice of the threshold value since it trades off security and overhead. This paper presents an adaptive threshold value determining method in the SEF using fuzzy logic. The fuzzy logic determines a security distance value by considering the situation of the network. The Sensor network is divided into several areas by the security distance value, it can each area to uses the different threshold value. The fuzzy based threshold value can reduce the energy consumption in transmitting.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.12
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• pp.4531-4544
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• 2021

Because the traditional network information security vulnerability risk assessment method does not set the weight, it is easy for security personnel to fail to evaluate the value of information security vulnerability risk according to the calculation value of network centrality, resulting in poor evaluation effect. Therefore, based on the network security data element feature system, this study designed a quantitative assessment method of network information security vulnerability detection risk under single transmission state. In the case of single transmission state, the multi-dimensional analysis of network information security vulnerability is carried out by using the analysis model. On this basis, the weight is set, and the intrinsic attribute value of information security vulnerability is quantified by using the qualitative method. In order to comprehensively evaluate information security vulnerability, the efficacy coefficient method is used to transform information security vulnerability associated risk, and the information security vulnerability risk value is obtained, so as to realize the quantitative evaluation of network information security vulnerability detection under single transmission state. The calculated values of network centrality of the traditional method and the proposed method are tested respectively, and the evaluation of the two methods is evaluated according to the calculated results. The experimental results show that the proposed method can be used to calculate the network centrality value in the complex information security vulnerability space network, and the output evaluation result has a high signal-to-noise ratio, and the evaluation effect is obviously better than the traditional method.

• Journal of Distribution Science
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• v.22 no.9
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• pp.97-106
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• 2024

Purpose: In view of increased social awareness of today's consumers, it is very important to understand how retail customers perceive their sense of social responsibility. This study aims to explore the decision processes of university students that affect the patronage of social enterprises in retail sector. Research design, data and methodology: This study proposes and tests whether and how social network traits, firm's image, and perceived trustworthiness serve as predictors of value co-creation behavior specific to two different industries (social enterprises and regular firms) operating in retail sector of South Korea. This study incorporated theoretical premise of value co-creation to verify the structural relationships among the predictors of value co-creation. Results: The result demonstrates that social network and firm's image both significantly influence consumers' value co-creation behavior. The study further found that the firm's image is overall more effective for eliciting consumers' value co-creation behavior than social network traits. Conclusions: As the result of comparing the industry type (social enterprises vs. regular firms), the study confirmed a meaningful difference such that consumers indicated greater impact of firm's image on value co-creation for social enterprises than for regular firms. The findings are expected to provide useful industrial insights for the management of social enterprises.

• Proceedings of the KIEE Conference
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• 2003.11b
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• pp.255-258
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• 2003

It is hard to centrol the wheeled mobile robot because of uncertainty of modeling, non-holonomic constraint and so on. To solve the problems, we design the controller of wheeled mobile robot based on fuzzy-neural network algorithm. In this paper, we should research the problem of classical controller for path-tracking algorithm and design of Fuzzy-Neural Network algorithm controller. Classical controller acquired different control value according to change of initial position and direction. In this control value having very difficult and having acquired a lot of trial and error Fuzzy is implemented to adaptive adjust control value by error and change of error and neural network is implemented to adaptive adjust the control gain during the optimization. The computer simulation shows that the proposed fuzzy-neural network controller is effective.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.1
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• pp.75-80
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• 2021

Positioning technology is performing important functions in augmented reality, smart factory, and autonomous driving. Among the positioning techniques, the positioning method using beacons has been considered a challenging task due to the deviation of the RSSI value. In this study, the position of a moving object is predicted by training a neural network that takes the RSSI value of the receiver as an input and the distance as the target value. To do this, the measured distance versus RSSI was collected. A neural network was introduced to create synthetic data from the collected actual data. Based on this neural network, the RSSI value versus distance was predicted. The real value of RSSI was obtained as a neural network for generating synthetic data, and based on this value, the coordinates of the object were estimated by learning a neural network that tracks the location of a terminal in a virtual environment.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.3
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• pp.491-511
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• 2016

This paper attempts to understand the nature and dynamics of global value chains in the auto industry using the OECD TiVA 2015 edition on the bilateral foreign value added in exports over the period 1995-2011 and employing the techniques of social network analysis such as the computation of network measures and visualization of value added trade flows. It is shown that there has been a tendency towards increasing production fragmentation both within and across regions. The automotive value-added network is found to have small-world properties with a hierarchical, clustered and dense structure. The differences among the US, Germany and China as major suppliers of foreign value added in global automotive value chains are remarkably revealed. Although the fragmentation of production has been developed on a global scale, a dichotomous tension between center and periphery and domestic and foreign capital lies behind it.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1997.11a
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• pp.180-184
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• 1997

This paper presents the fuzzy neural network which utilizes a fuzzified Kohonen learning uses a fuzzy membership value, a function of the iteration, and a intra-membership value instead of a learning rate. The IRIS data set if used to test the fuzzy neural network. The test result shows the performance of the fuzzy neural network depends on k and the vigilance parameter T.