• 한국통신학회논문지
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• 제33권5B호
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• pp.334-343
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• 2008

In this work we propose a universal pricing machine, which incorporates a universal pricing framework for the future IEEE802.16 WiMAX service with multiple classes of service. A multimedia service is provided by a QoS provisioning scheme in the WiMAX network and universal pricing means that it can compute the price for any type of service in a unified framework. In the proposed pricing framework we incorporate multiple types of services such as the real time and nonreal time services that are supposed to be provided in the WiMAX network. To that purpose, let us first carry out an analysis on the current pricing scheme of Korean WiMAX service which incorporates only the data size. From that analysis we propose a new pricing scheme for the future WiMAX service that provides different service classes in the network. Via numerical experiment, we verify the implication of the work.

• 한국경영과학회지
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• 제34권4호
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• pp.123-138
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• 2009

This study examined the first- and second-best pricing by stable dynamics in congested transportation networks. Stable dynamics, suggested by Nesterov and de Palma (2003), is a new model which describes and provides a stable state of congestion in urban transportation networks. The first-best pricing in user equilibrium models introduces user-equilibrium in the system-equilibrium by tolling the difference between the marginal social cost and the marginal private cost on each link. Nevertheless, the second-best pricing, which levies the toll on some, but not all, links, is relevant from the practical point of view. In comparison with the user equilibrium model, the stable dynamic model provides a solution equivalent to system-equilibrium if it is focused on link flows. Therefore the toll interval on each link, which keeps up the system-equilibrium, is more meaningful than the first-best pricing. In addition, the second-best pricing in stable dynamic models is the same as the first-best pricing since the toll interval is separately given by each link. As an effect of congestion pricing in stable dynamic models, we can remove the inefficiency of the network with inefficient Braess links by levying a toll on the Braess link. We present a numerical example applied to the network with 6 nodes and 9 links, including 2 Braess links.

• 한국통신학회논문지
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• 제32권11B호
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• pp.709-717
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• 2007

네트워크 서비스의 요금제는 경제적 효율성과 더불어 네트워크의 혼잡 제어라는 목적도 가지고 있다. 사용자들에 의해 공유되는 링크를 기반으로 네트워크 서비스를 제공하는 독점 공급자는 링크의 대역폭 제약 하에서 수익을 극대화하면서 사용자가 요구한 대역폭을 보장할 수 있는 요금제를 필요로 한다. 이 경우 비선형 요금제는 서비스 제공자의 목적과 사용자들의 다양한 요구를 만족시킬 수 있는 효율적인 요금제이다. 본 연구에서는 대역폭을 제공하는 네트워크 서비스에서 공유 링크의 대역폭 제약이 존재할 때 비선형 요금제가 어떻게 적용될 수 있는지 효용함수와 사용자 수요 특성의 확률 분포를 중심으로 살펴보고, 사용자의 수요 특성이 멱급수 법칙을 따르는 경우 비선형 요금제의 결과로 단위 대역폭당 가격이 일정한 선형 요금제가 나타날 수 있음을 보인다. 또한 사용자의 수요 분포에 대한 불완전한 정보를 가진 서비스 제공자가 네트워크의 혼잡도로부터 최적 요금제를 찾는 방법을 소개하고, 연구 결과에 근거하여 인터넷의 발전 방향과 인터넷 요금제의 관계를 생각한다.

• Journal of Communications and Networks
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• 제12권3호
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• pp.253-265
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• 2010

The problem of pricing for a telecommunication network is investigated with respect to the users' sensitivity to the pricing structure. A functional optimization problem is formulated, in order to compute price reallocations as functions of data collected in real time during the network evolution. No a-priori knowledge about the users' utility functions and the traffic demands is required, since adaptive reactions to the network conditions are sought in real time. To this aim, a neural approximation technique is studied to exploit an optimal pricing control law, able to counteract traffic changes with a small on-line computational effort. Owing to the generality of the mathematical framework under investigation, our control methodology can be generalized for other decision variables and cost functionals.

• 기술혁신학회지
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• 제8권3호
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• pp.1139-1156
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• 2005

The explosive growth in wireless networks and Internet services has created considerable demand for mobile Internet services based on the mobile phone. Mobile Internet has become the new business model in telecommunication market, therefore the open network policy for mobile Internet has been formulated and implemented by the government in Korea. In spite of the open network policy for mobile Internet, there has been no systematic analysis of the various interconnection issues, including pricing, in mobile Internet network. This paper aims to suggest the interconnection pricing methods for mobile Internet network by reviewing the current pricing models for various communications services, and adapting them to mobile Internet communications circumstances. Results of this paper can be used as a guideline for government policy directions and management decision making after the introduction of the open network policy for mobile Internet.

• 한국통신학회논문지
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• 제37권7B호
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• pp.550-564
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• 2012

In this work we propose a new pricing scheme for the wireless Internet services over WiMAX system. First, let us review the characteristics of wireless network which is based on multi-hop relay WiMAX system. Next, we show why usage-based and QoS-aware pricing scheme is needed in the wireless Internet. After that, we propose a theoretical model for the price of multimedia services called a DAP (DiffServ-aware pricing) scheme for the WiMAX multimedia network which takes into account the consumed radio resource of WiMAX system as well as the supported QoS in the IP backbone network. Finally, we present explicit formulae for the packet price, price of consumed radio resource, and price of consumed bytes.

• Asia Marketing Journal
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• 제16권1호
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• pp.35-69
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• 2014

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

• 한국산업정보학회논문지
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• 제17권2호
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• pp.11-18
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• 2012

Smart Dynamic Pricing has been introduced to address the under-utilised network resources problem in mobile telecommunications systems. In this paper, we investigate the applicability of Smart Dynamic Pricing and its signalling models into Cognitive Radio Systems. Cognitive Radio System is defined as one in which cognitive radios are employed to access shared spectrum and/or dynamically allocated spectrum. Network elements, protocols, traffic and control channels, and system architecture are proposed for the implementation of Smart Dynamic Pricing in Cognitive Radio System. It is found that Smart Dynamic Pricing and its signalling models can be applied to Cognitive Radio Systems.

• 한국통신학회논문지
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• 제28권11B호
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• pp.1007-1015
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• 2003

In this Paper, we propose a method of determining the price for the elastic traffic in the current or future Internet services. First, we investigate the behavior in the consumption of bandwidth of elastic traffic in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially or fully on the usage rate of the network bandwidth. Next, we propose an optimal charging function for elastic traffic, which is applicable to any Internet services. Finally, we will illustrate the implication of the work via simple numerical experiments.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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• pp.424-428
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• 2001

The methodologies of power transmission pricing are normally divided into two categories such as marginal cost method and embedded cost allocation method. This paper, first, discusses the possible problems that can occur when the marginal cost method is applied to pricing the transmission services. Next, the paper proposes a method to apply the power flow tracing to the transmission network charge. The result of the power flow tracing method is then used in MW-mile method to charge individual loads for the use of transmission network. Effectiveness of the algorithm is verified by computer simulations.