• Journal of the Korean Society for Aviation and Aeronautics
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• v.20 no.4
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• pp.57-69
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• 2012

The purpose of this study was to identify the effect of experience emotion (i.e., happy, proud, sad, fear) on the risk perception. This study also examined interaction effects of emotion regulation (i.e., reappraisal strategy, problem focused strategy) between experience emotion and risk perception. The study collected data from 168 flight crew members in Korean commercial airlines, using an online research in which an experiment of emotion manipulation and a survey were included. The results of the study found the positive effect of happiness emotion on the risk perception regarding cases 1(these cases have high possibility of negative result and low circumstance control) and the positive effect of sadness emotion on the risk perception regarding cases 2(these cases have low possibility of negative result and high circumstance control). This study also found the interaction effect of reappraisal emotion regulation strategy between the relationship of happiness and risk perception regarding cases 2. From these results, the study provided that theoretical and practical implication that happiness and sadness emotion contribute risk perception and reappraisal strategy has a moderating role in the relationship between happy emotion and risk perception. Finally, based on these results, the limitations of this study and future research were discussed.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.4
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• pp.101-105
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• 2018

Price discount is one of the commonly used promotion strategies to increase sales and revenue. If a discount is perceived before the purchase (i.e., pre-purchase discount), consumers are likely to perceive it as a potential gain. If it is noticed after making a regular-priced purchase (i.e., post-purchase discount), consumers may develop negative emotions and attitudes. Based on the rising transparency and omnipresence of price and discount information through web and mobile platforms, we attempt to tackle an understudied topic on the negative effect of post-purchase price discount. Specifically, post-purchase discount information may increase consumers' perception of monetary loss, which may affect consumers' decision to return the product, potentially increasing the operating costs borne by retailers. Based on a close scrutinization of the current market environment and previous academic literature, we suggest a novel conceptual framework to understand consumers' perception, attitude, and behavior (perception of loss, willingness to return) upon perceiving various formats of discount promotion (absolute value vs. percentage discount) posterior to the purchase of a product. We also look at the effect of price level (low-priced vs. high-priced). For marketing practitioners, we intend to suggest optimal promotion formats that can alleviate consumers' negative perceptions and prevent additional operation costs.

• Korean Journal of Child Studies
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• v.33 no.1
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• pp.63-80
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• 2012

The purpose of this study was to analyze the effects of stress perception and social support on subjective well-being according to differing levels of optimism. The participants in this study were 230 pre-service early childhood teachers, majoring in early childhood education at two universities located in Daegu, Gyeongbuk province. The results of this study could be summarized as follows. First, pre-service early childhood teachers were shown to be more optimistic, be more satisfied with life, and had higher positive emotion rates than average. They also showed lower stress perception and negative emotion rates than average. Second, the highly optimistic group showed higher levels than the less optimistic group in terms of both satisfaction with life and positive emotions. Third, the stress perception in both the highly optimistic group and the less optimistic group had an impact on their satisfaction with life, positive emotions, and negative emotions. The degree of peer support perceived by the highly optimistic group showed an impact on satisfaction with life and negative emotions, whereas the degree of parental support perceived by the less optimistic group showed an impact on their levels of satisfaction with life.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.85-91
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• 2016

Recently, luxury research has been interested the basis of the effect of charity on luxury brand. Some of their results showed that guilt reduction plays an important role in this mechanism. Current research focuses on the moderating effect of negative perception of production on the effect of charity and the moderated mediation of guilt reduction. An experiment using a well-known luxury brand is conducted. Results show that charity influences purchase intent toward luxury branded product positively and negative perception of production's main effect is negative. Charity x Production perception is significant. More importantly, moderated mediation of guilt reduction was significant, showing the mediated effect is greater when participants perceive the production negatively. Findings of this research provide theoretical and practical implications for the marketing of luxury brands, suggesting the new perspectives of ethic perception effect of production.

• Journal of the Korean Home Economics Association
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• v.47 no.5
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• pp.1-11
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• 2009

The purpose of this study was to examine the relationship between preschoolers’ self-perception, peer competence and giftedness. The subjects in this study were 101 preschoolers between the ages of 4 and 5 who attended childcare centers and private kindergartens in Pohang city area. The major findings of this study were as follows: Firstly, there were significant negative correlation between cognitive ability variables of self-perception and aggressive and asocial variables of peer competence. Secondly, there were significant positive correlation between cognitive ability variables of self-perception and humor variables of giftedness. Furthermore there were significant positive correlation between mother acceptance variables of selfperception and logical thinking, task commitment and humor variables of giftedness. Finally, there were significant negative correlation between hyper-distractible variables of peer competence and independence variables of giftedness.

• Journal of the Korean Home Economics Association
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• v.41 no.1
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• pp.77-91
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• 2003

The purpose of this study was to explore the effects of children's perception of communications with mothers and self-control on game addiction. The subjects were 739 children of 4th, 5th and 6th grade. The subjects rated themselves on questionnaires regarding communications with mothers, self-control and game addiction scale. The major findings of this study were as follows: 1) 6th grade children addicted more than 4th and 5th grade children. And boys addicted more than girls. 2) Sex had a direct and indirect effect through children's perception of problematic communications with mothers and self-control on game addiction and was the first contribution factor Children's self-control had a first direct negative effect on game addiction. 3) Children's perception of problematic communications with mothers had a direct positive effect and an indirect positive effect through self-control on game addiction. Grade had a direct positive effect and an indirect positive effect through children's perception of open and problematic communications with mothers and self-control on game addiction. Children's perception of open communications with mothers had a direct positive effect and an indirect negative effect through self-control on game addiction.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.65-71
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• 2021

The purpose of this study is to investigate the factors that affect stress, emotional regulation, and adjustment to college life of health college students. The survey was conducted from June 21 to 30, 2021 for 190 health students in G and J area. The data were analyzed by frequency analysis, reliability analysis, simple correlation analysis, and multiple regression analysis. The results showed that positive perception had positive correlation with negative perception(r=-.286,p<.01), emotional regulation (r=.296,p<.01), and university life adjustment(r=.520,p<.01). Negative perception was correlated with emotional regulation(r=-.619,p<.01), university life adjustment (r=-.428,p<.01) and negative(-). Emotional regulation had a positive correlation with university life adjustment(r=.341,p<.01). Positive perception, negative perception, and emotional regulation, which are sub-factors of perceived stress, were the factors affecting the adjustment to university life, and the explanatory power was 84%. Therefore, it is necessary to develop a program that can improve the adjustment of college students in health.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.557-565
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• 2019

The purpose of this study is to identify the moderating effect of family healthiness between stress and happiness. For this purpose, data were collected from 400 university students, and analyzed 381 valid ones. The SPSS 18.0 program was used to analyze the statistical data such as correlation analysis and hierarchical regression analysis. The results of this study are as follows. First, positive perception stress had a significant positive effect on the happiness. But negative perception stress had a significant negative effect on the happiness. Second, family healthiness had a significant positive effect on the happiness. Third, family healthiness hadn't moderating effect within the relationship of positive perception stress and happiness. But family healthiness had moderating effect within the relationship of negative perception stress and happiness. Based on the results of this study, the importance of family healthiness for improving happiness and reducing negative perception stress, the implications and limitations are discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.182-184
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• 2019

Ports are responsible fro the creation of positive and negative impacts towards the city. The study's contribution focuses on empirically evaluating the perception of Busan citizens of the local port through an application of Q methodology.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.228-236
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• 2001

Economic crisis in Korea since December 1997 had tremendously affected consumer behavior. This study examined consumer perception of the economic crisis and investigated its impacts on consumer ethnocentrism and purchase behaviors of foreign products. Two product categories of clothing and cosmetics were selected fro empirical testing. Data were obtained from a questionnaire survey to female consumers in Korea during September 1998, and 468 responses were analyzed. The consumer perception of the economic crisis(PCEP) scale was developed for the study. Correlation and regression analyses revealed: 1) the positive relationship between PCEP and consumer ethnocentrism(ETHN); 2) the positive effects of attitude toward foreign products(ATTI) on actual purchase of foreign products since the economic crisis(PB) and on purchase intention of foreign products(PI) for both clothing and cosmetics; 3) the negative effect of ETHN on PI for both product categories; and 4) the negative effects of PCEP on PB and PI for clothing.