• Korean Journal of Cognitive Science
• /
• v.23 no.1
• /
• pp.97-107
• /
• 2012

Previous studies on opinion mining and sentiment analysis have supposed that the polarity and value of an emotional word is reversed when a negation word is attached. However, there are no quantitative studies on how much the polarity is changed when a negation word is following. Therefore, we measured the valence and arousal dimensions for Korean emotional words and their negations. Consequently, the polarity of valence and arousal was reversed on their intermediate level. Also, the value was reduced by about 30% to 50%. We propose this result as a guideline for processing negation words for studies on opinion mining and sentiment analysis.

• Speech Sciences
• /
• v.8 no.4
• /
• pp.259-273
• /
• 2001

This study investigates the accentual realization of negation denying the presupposition of a previous utterance compared with that of a general negation. Specifically we study what types and positions of accent are realized in the speech of Korean speakers using English as a second language as well as English native speakers. Gussenhoven (1983) and Bolinger (1985, 1986) suggested that when presupposition of previous utterances is denied through negation, focal accent is assigned to empty (functional) words, rather than negative morphemes. The results of this study, however, show that negation sentences denying presupposition have accents not only on empty (functional) words but also on content words. Almost every English native speaker places an H* accent on the negative morphemes themselves (not, no, nothing, etc.) in general negation, as well as on the other lexical items-verbs and prepositions in our data-in negations denying presuppositions. On the other hand, Korean speakers hardly distinguish between the two kinds of negation sentences, unlike native speakers through accentual differences. Rather, they give accent an every content word, including the negative morphemes in both general negations and negations denying presuppositions. Therefore, the results of this study do not absolutely support the previous studies on the denial of presupposition.

• Speech Sciences
• /
• v.7 no.4
• /
• pp.187-202
• /
• 2000

The negative sentence may have an ambiguity depending on which constituent of the sentence is negated. In case of sentence final adverbials, whether they are included in the scope of negation generates the semantic ambiguity. Since sentences with ambiguous meanings have the same word order, the differences of the meanings in different contexts should be manifested with intonational cues. This article represents how intonation contributes to the disambiguation in negative sentences with ambiguity and which phonological/phonetic cues are specifically used in the course of the disambiguation.

• Journal of the Korean Institute of Telematics and Electronics
• /
• v.26 no.4
• /
• pp.53-61
• /
• 1989

A morphological analysis is described to extract the informations which are required in syntactic and semantic analysis of the Korean language. The noun and particle are separated in a noun phrase, the selecting conditions are specified to analyze the compound noun and a restoring rule is represented to process the irregular compound noun. The stem and ending are separated in normal verbals and a logical representive form is proposed to the anomalously inflected word and contracted vowels. The logical representation is composed of the attribute value an analyzing rule. The redundancy of noun is reduced in the dictionary as the verb of a "Nounformed HA-" is processed by "noun" and "HA-", separately and a predicative "IDA" is analyzed by Q parameter. The processing form of negation is also derived and the morpheme and basic structure of compound predicative parts are presented.

• The Journal of the Acoustical Society of Korea
• /
• v.28 no.1
• /
• pp.61-69
• /
• 2009

This paper presents an improved method measuring inter-utterance similarity in an example-based dialogue system, which searches the most similar utterance in a dialogue database to generate a response to a given user utterance. Unlike general inter-sentence similarity measures, the inter-utterance similarity measure for example-based dialogue system should consider not only word distribution but also various linguistic features, such as affirmation/negation, tense, modality, sentence type, which affects the natural conversation. However, previous approaches do not sufficiently reflect these features. This paper proposes a new utterance similarity measure by analyzing and reflecting various linguistic features to improve performance in accuracy. Also, by considering substitutability of the features, the proposed method can utilize limited number of examples. Experimental results show that the proposed method achieves 10%p improvement in accuracy compared to the previous method.

• Journal of Intelligence and Information Systems
• /
• v.25 no.1
• /
• pp.197-218
• /
• 2019

In addition to economic growth and national income increase, China is also experiencing rapid growth in consumption of cosmetics. About 67% of the total trade volume of Chinese cosmetics is made by e-commerce and especially K-Beauty products, which are Korean cosmetics are very popular. According to previous studies, 80% of consumer goods such as cosmetics are affected by the word of mouth information, searching the product information before purchase. Mostly, consumers acquire information related to cosmetics through comments made by other consumers on SNS such as SINA Weibo and Wechat, and recently they also use information about beauty related video channels. Most of the previous online word-of-mouth researches were mainly focused on media itself such as Facebook, Twitter, and blogs. However, the informational characteristics and the expression forms are also diverse. Typical types are text, picture, and video. This study focused on these types. We analyze the unstructured data of SINA Weibo, the SNS representative platform of China, and Meipai, the video platform, and analyze the impact of K-Beauty brand sales by dividing online word-of-mouth information with quantity and direction information. We analyzed about 330,000 data from Meipai, and 110,000 data from SINA Weibo and analyzed the basic properties of cosmetics. As a result of analysis, the amount of online word-of-mouth information has a positive effect on the sales of cosmetics irrespective of the type of media. However, the online videos showed higher impacts than the pictures and texts. Therefore, it is more effective for companies to carry out advertising and promotional activities in parallel with the existing SNS as well as video related information. It is understood that it is important to generate the frequency of exposure irrespective of media type. The positiveness of the video media was significant but the positiveness of the picture and text media was not significant. Due to the nature of information types, the amount of information in video media is more than that in text-oriented media, and video-related channels are emerging all over the world. In particular, China has made a number of video platforms in recent years and has enjoyed popularity among teenagers and thirties. As a result, existing SNS users are being dispersed to video media. We also analyzed the effect of online type of information on the online cosmetics sales by dividing the product type of cosmetics into basic cosmetics and color cosmetics. As a result, basic cosmetics had a positive effect on the sales according to the number of online videos and it was affected by the negative information of the videos. In the case of basic cosmetics, effects or characteristics do not appear immediately like color cosmetics, so information such as changes after use is often transmitted over a period of time. Therefore, it is important for companies to move more quickly to issues generated from video media. Color cosmetics are largely influenced by negative oral statements and sensitive to picture and text-oriented media. Information such as picture and text has the advantage and disadvantage that the process of making it can be made easier than video. Therefore, complaints and opinions are generally expressed in SNS quickly and immediately. Finally, we analyzed how product diversity affects sales according to online word of mouth information type. As a result of the analysis, it can be confirmed that when a variety of products are introduced in a video channel, they have a positive effect on online cosmetics sales. The significance of this study in the theoretical aspect is that, as in the previous studies, online sales have basically proved that K-Beauty cosmetics are also influenced by word-of-mouth. However this study focused on media types and both media have a positive impact on sales, as in previous studies, but it has been proven that video is more informative and influencing than text, depending on media abundance. In addition, according to the existing research on information direction, it is said that the negative influence has more influence, but in the basic study, the correlation is not significant, but the effect of negation in the case of color cosmetics is large. In the case of temporal fashion products such as color cosmetics, fast oral effect is influenced. In practical terms, it is expected that it will be helpful to use advertising strategies on the sales and advertising strategy of K-Beauty cosmetics in China by distinguishing basic and color cosmetics. In addition, it can be said that it recognized the importance of a video advertising strategy such as YouTube and one-person media. The results of this study can be used as basic data for analyzing the big data in understanding the Chinese cosmetics market and establishing appropriate strategies and marketing utilization of related companies.

• Journal of Korean Theatre Studies Association
• /
• no.53
• /
• pp.57-87
• /
• 2014

This article re-reads the messages of the text, 'Incendies', the uncanny actions and the strange words of protagonist Nawal, through the ideas of Jacques Lacan, particularly his notion of sexuation with posing questions about most of the previous reviews which are based on femininity or motherhood. For Lacan, masculinity and femininity are not biological essences but symbolic positions, and the assumption of one of these two positions is fundamental to the construction of subjectivity. So 'man' and 'woman' are merely signifiers that stand for these two subjective positions. Each side is defined by both an affirmation and a negation of the phallic function, by both an inclusion and exclusion of absolute non-phallic jouissance. Unlike the man, the woman is 'not-all' identified with the phallic function, demonstrating the undecidability and impossibility of totalising the woman. Although the woman is bound to do castration through being subject to the phallic function, she is also related to the signifier of the barred Other, S(Ⱥ) which stands for a gap or lack in the Other. Thus, as a consequence of not being entirely within the symbolic, she has an Other Jouissance, Feminine Jouissance, because it's possible to face emptiness of the Symbolic, the Real only in the place of the woman for new Ethics/Politics. This paper finds that Nawal is not completely defined by the phallic function and she is a subject of death drive that practices the signifying cut with passing through the fantasy as a screen for the desire of the Other. Nawal is situated on the position of the woman as 'not-all' unlike masculinity in Lacanian sexuation. This article shows that her strange acts are love, that is the true ethical acts. Above all her acts are related to the ethics of pure desire beyond the ethics of the Good of Aristotle. In that sense the character of Nawal of 'Incendies' is similar to the one of 'Antigone' as a character in all aspects. In psychoanalysis they all are true subjects that face a void, emptiness in a symbolic structure. They assume underlying impossibility of being/the Symbolic. They don't represent the images of compromise and peace in the normally accepted meaning of the word. A love that they show is not compassion but blind recognition of the excluded, embracing uniqueness of the excluded. This thesis finds resultingly Nawal's acts which can't be understood from viewpoint of feminism practice the ethics of the real, the politics of the real.