• 한국지역사회생활과학회지
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• 제17권2호
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• pp.3-14
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• 2006

This study intends to offer suggestions for improving the security and competitive power of traditional liquors by investing in the status of intellectual property rights. Merchandising and the marketing strategies of traditional liquor are also addressed. The data was collected through a questionnaire survey given to 101 CEOs of traditional liquor manufacturers. The major results of this study were as follows: The management types of traditional liquor manufacturers were classified as the company 57 (56.4%), the corporation or the union 29 (28.7%), domestic industry 10 (9.9%), and marketing community or technology center 5 (5.0%). The competitive power degree of traditional liquor products was classified as strength 30 (31.6%), usual 30 (31.6%), weakness 35 (36.8%). The elements of strong competitive power were taste, functional (wellbeing) character, and attractiveness of the brand name. On the other side, reasons for weakness in competitive power were the marketing system, price competitiveness, and advertisement. The trademark registration of the traditional liquor appeared with 53%. The reasons not to pursue a trademark registration included the complicated and unnecessary process of registration acquisition, high registration expenses, etc. The perceptions of CEOs about the consumer's brand awareness for their product were low with an average 2.97. Explanations included insufficient advertisement and public relations, unrefined trademark design, and the meaninglessness of brand names. The marketing strategy of traditional liquor manufacturers according to annual sales were as follows: Manufacturers with high sales emphasized marketing strategies that focused on functional character, traditional image, high quality in image and package materials and design, high price strategies based on quality, and various sale promotions.

• 한국항해학회지
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• 제19권1호
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• pp.49-69
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• 1995

What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

• International Journal of Quality Innovation
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• 제2권1호
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• pp.106-116
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• 2001

The purpose of business strategy is to achieve competitive advantages which includes higher efficiency, better quality, more innovation and faster customer response. In other words, The business strategy is to build unique capability of lower cost and/or differentiation. In production aspect, unique capability means better production power with better performance at 3M(Man, Machine, Material) of input and PQCDSM (Product, Quality, Cost, Delivery, Safety, Moral) from output. The Total Productive management (TPM), a series of improvement activities focused on reduction of equipment loss, is a tool to establish business competitive advantages. In this paper, several domestic companies who won the Japan TPM Award have been studied. It is found that there is a strong cause-effect relationship between TPM and competitive advantages because. 1. TPM can change employees mindset effectively. 2. TPM can upgrade employees capabilities. 3. TPM can lead to excellent productivity.

• 산업경영시스템학회지
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• 제19권39호
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• pp.117-128
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• 1996

Plant is production unit which consists of hardware for manufacturing like machinery, equipments and software for its installation like design, construction, supervision, engineering, know-how and trial operation. In the view of this, plant industry can be defined as an aggregation of manufacturers and sellers of plant. In this study, I would like to present the direction of cooperation for mutual benefit of Korea-Japan by understanding international competitive power of both countries' plant industry, which is not only growing as a national strategic industry, but also occupying the most important part in international economic cooperation.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 하계학술대회 논문집 A
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• pp.524-526
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• 2001

The variations of real time electric price in competitive electricity markets have influence on electric power demands of the consumers. Residential, commercial, and industrial consumers, with different characteristics cause the different price elasticity of the demand due to changing the pattern of consumption. Therefore, this paper calculate the elasticity of each loads and analysis the effects of electric power demands and spot pricing as a function of elasticity in competitive electricity market.

• 노동경제논집
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• 제17권1호
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• pp.385-398
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• 1994

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.249-258
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• 2007

Recently orders of projects in the field of oil and gas plants have increased due to rising oil prices and consumption. The markets of oil and gas plants are expanding into the Middle East area and all over the world. Because the oil and gas markets have a lot of overseas construction operations, competition among advanced companies is more important. However, companies in the period of growth have not had enough competitive powers of license in the design phase. Therefore, they are faced with difficulty of adopting the technology which is maximizing the effect of investments, and scheduling of a long-range plan. In order to achieve adequate technology management and competitive power, this study considers a long-range plan through an analysis of an appropriate introduction and the strategic planning process of technology management.

• 농촌지도와개발
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• 제2권2호
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• pp.117-128
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• 1995

Korean agriculture now faces a historic challenge due to globalization and decentralization. Agricultural cooperatives should be reborn to lead regional agriculture by reorganizing the regional agri-business and strengthening the competitive power of regional agriculture. It also needs to establish an integrated agricultural development plan and to expand the vision for future agriculture. To pursue these objectives, Agricultural Cooperatives should work together with the regional government and develop an enterprise with a competitive advantage in the region.

• 통상정보연구
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• 제14권1호
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• pp.301-314
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• 2012

FTA 체결에 따른 피해지원 및 경쟁력 향상을 위해 향후 농수산업 등의 직접적 피해에 대해서는 피해보전직불제도와 폐업지원제도를 통해 지원하며, 피해보전직불제도는 FTA로 인한 수입증가로 피해가 발생하였을 경우 발생된 피해의 일정부분을 피해보전직불금으로 보전하여 농수산업의 경영안정을 도모하는 제도이고, 폐업지원제도는 FTA로 인한 수입증가로 과수, 축산 등 해당 사업을 계속하는 것이 곤란하다고 인정하는 품목에 대하여, 농가가 폐업을 희망하는 경우에 폐업지원금을 지급함으로써 농가의 경영안정과 해당 산업의 구조조정을 도모한다. 산업경쟁력 강화 및 농어촌 소득기반 확충을 위한 지원방안 마련하여 해당 산업의 지원하며, 농공단지 확대 조성, 도농교류 확대 등을 통해 농어촌 지역 소득기반을 강화에 노력할 예정이다. 본 연구에서는 FTA 체결에 따른 국내지원대책을 직접적 피해보전, 산업별 경쟁력 강화, 소득기반확충으로 나누어 계층설계를 하였다. 직접적 피해보전대책에는 농업인, 어업인, 제조업, 서비스업 경영인, 근로자로, 산업별 경쟁력 강화는 농업, 수산업, 제조업, 제약산업, 서비스업, 소득기반확충에는 농업과 어업에 대하여 계층적으로 구조화된 평가틀을 구축하였으며, 27개의 하위기준의 측정항목을 선택하여 AHP분석을 위한 계층 설계를 하였다. 국내지원대책 중에서는 직접적 피해보전 대책보다는 산업경쟁력 강화와 소득기반확충을 위한 대책의 중요도가 높게 나타났다. 산업경쟁력강화에서는 농업과 제조업에 대한 지원을 소득기반확충에서는 어업보다는 농업에 대한 지원을 그리고 직접적 피해보전대책에서는 농업인과 근로자에 대한 지원대책이 중요도가 높은 것으로 분석되었다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2009년도 추계학술대회
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• pp.573-588
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• 2009

In this era of knowledge and information of the 21st century, the source of a nation's competitive power consists of human resources and material resources and the importance of human resources appreciates highly. The number of small and medium enterprises which are the core of national economy covers over 98% among whole domestic enterprises of Korea. Competitive power of small and medium enterprises comes from human resources development. For the development of human resources, small and medium enterprises are trying to expand their learning organizations in the company. The analysis of outcomes of administering the existing learning organizations shows that learning organizations contribute highly to the improvement of the productivity of small and medium enterprises. And the analysis also shows that the participants of learning organizations and middle management and executives who support and encourage them recognize the necessity of learning organizations and that it should be disseminated throughout other enterprises. Therefore government's supports to establish learning organizations in a company are required to expand.