• 패션비즈니스
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• 제7권4호
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• pp.43-56
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• 2003

The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.

• 한국식생활문화학회지
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• 제15권1호
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• pp.51-58
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• 2000

This study is designed to 1) understand customers' choice behavior and preference of foodservices in campus and 2) provide recommendation on management strategies for university foodservice manager. Individual interview and focus group interview were used to identify important selection attributes. The questionnaire was developed and distributed to 480 Yonsei university students and statistical data analysis was completed using SPSS WIN/7.5 for descriptive analysis, multidimensional scaling and conjoint analysis. The results of this study were summarized as follows: Students evaluated four foodservices in different ways, and strength/weakness points could be identified from the evaluation patterns. Most students(51.1%) were frequently used 'A' foodservice, though they preferred other foodservices, and cost, mainly, caused the difference. Perceptual map from multidimensional scaling showed that preference and patronage were close with different attributes. Cost was most relatively important attribute to select foodservice in campus from conjoint analysis. Therefore, relative importance of attributes should be considered in customer preference survey for constructing management plan.

• Asian Journal of Business Environment
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• 제2권1호
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• pp.5-13
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• 2012

The aim of this paper is to propose an integrative definition of key account management (KAM) at the organizational level through a content analysis of the existing definitions of KAM available in the business literatures. A representative pool of definitions of key account management was generated through literature review from twenty three journals that covers the divergence of name variety like global account management, strategic account management, national account management, international key account management, key client management, major account management, key customers management and key account management. Relating to the definition of key account management various attributes are identified through content analysis and according to the relevance, profile for each attributes are developed. On the basis of these attributes a diagrammatic and textual definition is proposed that covers the different standpoints and aspects of key account management approach and captures its essence as well. Eventually, several strategic implications are derived that create the field for further empirical investigation.

• 품질경영학회지
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• 제32권3호
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• pp.68-80
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• 2004

This paper purports to uncover the underlying attributes used by customers to gauge service quality. Data was collected by administering questionnaires to 50 respondents and then analyzed by using Multidimensional Scaling methodology. The findings indicate that there are two primary dimensions to service quality. This analysis helped determine us two alternatives to naming the dimensions. Experience properties of service and Price value of the service, or Responsiveness of service provider employees and Reliability of service providers.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.639-645
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• 2004

This paper purports to uncover the underlying attributes used by customers to gauge service quality. Data was collected by administering questionnaires to 50 respondents and then analyzed by using Multidimensional Scaling methodology. The findings indicate that there are two primary dimensions to service quality. A considerable analysis helped determine two alternatives to naming the dimensions: Experience properties of service and Price value of the service, or Responsiveness of service provider employees and Reliability of service providers.

• 한국통신학회논문지
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• 제14권2호
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• pp.95-107
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• 1989

본 논문에서는 효과적으로 VLSI화 하는데 적합한 모듈성, 규칙성, 병렬성 등을 가진 다차원 디지털 필터의 한 실현방법을 제안하였다. 이 방법은 Venetsanopoulos 등$^(10)$이 제안한 다차원 전달함수의 분해방법에 근거를 두어 다차원 다항식을 등가적인 2차원 다항식으로 취급할 수 있도록 하였으며, 변환된 2차원 다항식의 계수행렬을 삼각분해하여 다차원 전달함수를 1차원 전달함수들만의 곱 및 합으로 나타낼 수 있도록 하였다.

• 복식
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• 제15권
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• 한국정보처리학회논문지
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• 제7권8호
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• pp.2298-2309
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• 2000

본 논문에서는 객체지향 데이터베이스의 중포속성에 대한 색인기법으로 다차원 색인구조를 이용하는 다차원 중포속성 색인기법은 MD-NAI를 제안한다. 중포석성에 대한 기존의 색인기법들은 중포된 객체에 대한 기존의 색인기법들은 B+-tree와 같은 일차원 색인구조를 이용함으로써, 클래스 계층과 중포속성이 포함된 복합 형태의 질의들에 대한 처리를 잘 지원하지 못한다. MD-NAI에서는 객체지향 데이터베이스의 클래스 계층에 대한 색인기법인 이차원 클래스 계층 색인기법(2D-CHI)을 다차원으로 확장한다. 2D-CHI는 키 속성 도메인과 클래스 식별자 도메인으로 구성된 이차원 도메인 공간상에서 객체들의 클러스터링을 다루는 색인기법이다. 본 논문의 MD-NAI에서는 색인된 중포속성을 표현하는 경로상의 각 클래스 계층마다 하나의 클래스 식별자 도메인을 할당하여 구성된 다차원 도메인 공간상에서 색인 엔트리들의 클러스터링을 다룬다. 따라서, MD-NAI에서는 기존의 색인기법에서 지원하기 어려운 질의의 대상 범위 클래스 계층상의 임의의 클래스들로 제한되거나, 질의에 포함된 복합속성들의 도메인이 클래스 계층상의 임의의 클래스들로 제한되는 경우에도 잘 지원할 수 있다.

• 한국식생활문화학회지
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• 제31권1호
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• pp.96-104
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• 2016

Recently, food industries are increasingly interested in launching ethnic foods in the global market, but communicating sensory information to target consumers has been complicated due to the ambiguity and complexity of Korean sensory descriptors. This study was conducted to elicit various multidimensional sensory descriptors and their definitions using focus group interviews (FGI). Two consumer groups, consisting of 10 panelists in their 20s and 10 panelists in their 30-40s respectively, participated in the FGI. A total of 14 commonly used multidimensional sensory descriptors, including gamchilmat (감칠맛), gaeun (개운), goso (고소), gusu (구수), kkal-kkeum (깔끔), neu-kki (느끼), dambaek (담백), birin (비린), siwon (시원), sikeum (시큼), ssapssarae (쌉싸래), eolkeun (얼큰), jjapjoreum (짭조름), and kalkal (칼칼), were elicited. Their definitions showed that these descriptors not only were constructed using several sensory elements but also contained hedonic connotations. Descriptors such as gaeun, siwon, and kkal-kkeum were more closely associated with overall sensory impressions, including aftersensations and post-ingestive effects rather than sensory concepts. As individuals tend to weigh different elements to construct the concept for each multidimensional descriptor, further studies are required to identify elements consisting of these descriptors to develop better test methods and gain a clearer understanding of the sensory profiles of Korean foods.

• Journal of the Korean Data and Information Science Society
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• 제25권3호
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• pp.665-676
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• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.