• Archives of design research
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• v.14 no.2
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• pp.225-234
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• 2001

Technically, the connotation of Typography is more than embodiments which are associated with records, keeping and expressions in languages. Therefore, it reflects a variety of social aspects based on cultures. The tendencies of modem Typography that have been confusing originate from the reaction caused by, what's called, cynical Rationalism - as a kind of characteristic. Nowadays, modem Typographic is required that it experience a new turning point with challenge and innovation. In association with the fact, it tends to be more local, compromised, dialectal, multi-cultural and anti-aesthetic. Moreover, there are multilateral tendencies concerned with generations and wealth & poverty. Consequently, the situation of modem Typographic which was regarded as an immovable role is now needed to change. The vernacular trends of Typographic changing with newer aspects is not always optimistic - it may be failure. However, at least, the experiments of it have expanded the range of modem Typographic. Therefore, the ultimate goal will be to obtain, what's called, potential data some of which are unknown to us.