• Title/Summary/Keyword: mountaineering apparels

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The Effect of Self-efficacy and Commitment on Functional Satisfaction and Repurchase Intention of Mountaineering Apparels (등산객의 자기효능감과 몰입이 등산복의 기능성 만족도 및 재구매의도에 미치는 영향)

  • Hong, Byung-Sook;Kim, Chan-Ho;Lee, Eun-Jin
    • Fashion & Textile Research Journal
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    • v.12 no.5
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    • pp.599-607
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    • 2010
  • This study analyzed how the self-efficacy and commitment on functional satisfaction and repurchase intentionof mountaineering apparels. The survey was conducted over the climbers with 298 subjects. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and regression analysis. The results showed that the self-efficacy of climbers were classified into self-regulated efficacy, self-confidence, and task difficulty preference, and the commitment of climbers were classified into behavioral commitment and cognitive commitment. The self-regulated efficacy and self-confidence influenced the behavioral commitment and the self-regulated efficacy influenced the cognitive commitment. The behavioral commitment and cognitive commitment influenced the functional satisfaction and repurchase intention of mountaineering apparels. The functional satisfaction influenced the repurchase intention of mountaineering apparels.