• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.73-83
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• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.58-63
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• 2019

The purpose of the study was to examine the moderating effect of childcare teachers' role conflict on the relationship between their professionalism perception and teaching. The subjects were 365 childcare teachers who had children. They were asked to complete the survey on professionalism perception, role conflict in women, and teacher efficacy along with their background information. The collected data were analyzed using SPSS version 24.0 software. Descriptive, Pearson's correlation analyses, and a hierarchical regression analysis were conducted. As results, first, the childcare teachers with high professionalism perception showed high teacher efficacy, and the childcare teachers with high role conflict showed low teacher efficacy. Second, there was the moderating effect of role conflict on the relationship between professionalism perception and teacher efficacy.

• Asian Journal for Public Opinion Research
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• 제10권4호
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• pp.293-315
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• 2022

Health care has become a rapidly growing industry where the role of nurses as a group of emotional labor employees is central and prone to burnout. The purpose of this study was to examine the role of supervision in moderating burnout caused by the effect of work intensity, customer contact, and self-efficacy, where the moderating role of supervision on burnout with its various predictors is still unstable. This quantitative study was based on research samples collected through questionnaires from 131 hospital nurses spread over two different locations. The questionnaire asked about supervision, work intensity, customer contact, self-efficacy and burnout used a Likert scale, which was then analyzed using SEM-PLS. The results indicated that work intensity and self-efficacy had a significant effect on burnout, while customer contact had no significant effect on burnout. Supervision as a moderator only significantly moderates the effect of work intensity on burnout, while supervision is not significant as a moderating variable on the effect of customer contact and self-efficacy on burnout. This study can contribute to the development of theories about burnout and practically can be used as a reference by policy makers in enhancing the role of supervision for nurses in hospitals.

• 아태비즈니스연구
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• 제14권4호
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• pp.1-21
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• 2023

Purpose - The study investigates the role of authenticity of B2B salespersons has on their consultative selling competence. The study also examines the mediating effect of customer orientation between the authenticity of B2B salespersons and their consultative selling competence, as well as the moderating role of trust in the buyer-seller exchange. Design/methodology/approach - This research utilized a covariance-based structural equation model technique. The study assessed the research model's moderation effects through a stepwise approach, which allowed for an examination of the moderating effect of trust in the buyer-seller relationship. Findings - As a result of structural equation analysis, this study found that the authenticity of B2B salespersons influences their consultative selling competence by mediating their customer orientation significantly. In addition, trust in the buyer-seller exchange plays a significant role as a moderating variable between customer orientation and competitive selling competence, but it is not significant as a moderating variable between the authenticity and customer orientation of B2B salespersons. Research implications or Originality - This research proposed the role of authenticity of the B2B salesperson as a key factor in the trust-based relationship and a key variable of consultative selling competence. The study has taken the research on the authenticity of the B2B salesperson one step further from the study of authenticity of the brand and the company's leadership.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.321-330
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• 2011

본 연구는 이동통신사의 멤버십카드를 소지한 고객을 대상으로 이동통신사가 제공하는 보상이 통신사만족에 영향을 미치는데 있어 성별의 조절효과를 확인하는 연구로서, AMOS의 개별모수 차이검증을 통해 보상프로그램 가치와 통신사 만족간의 관계에서 남녀 성별차이가 있는 지를 밝히고 보상프로그램 가치들간의 상대적 영향력의 차이를 비교하였다. 분석결과 먼저, 보상 쾌락성과 통신사 만족 간의 경로계수값이 유의하게 차이를 보여 남녀 성별이 조절효과를 가지고 있음을 확인하였다. 다음으로, 보상프로그램 가치들간의 상대적 영향력에서 있어서 남성은 보상 쾌락성이, 여성은 보상 실용성이 더 크게 영향을 미쳤고, 보상실용성에서는 여성이 남성보다, 보상 쾌락성에서는 남성이 여성보다 더 큰 영향을 미쳤다.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.413-424
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• 2020

This study examines the direct effect of workforce restructuring on the withdrawal behavior and mediating effect of perceived job insecurity. Empirically it also explores the moderating effect of career plateau and procedural justice on the above relationship. The study focuses on the mediating role of job insecurity and the moderating role of career plateau in relations to procedural justice, which will concentrate on the relationship between workforce restructuring and withdrawal behavior. For the empirical study, we collected and analyzed 442 survey data from employees of Korean companies. SPSS 24 is used for reliability, correlation and regression analysis. The results of the empirical analysis are as follows. First, perceived job insecurity mediated the relationship between workforce restructuring and withdrawal behavior. Second, content career plateau had a negative moderating effect on the relationship between workforce restructuring and job insecurity. Finally, the moderating effect of procedural justice was not supported. This research extend workforce restructuring and career plateau related studies; by exploring the mediating variable and moderating variable on the relationship between workforce restructuring and the pertaining outcomes. Based on the results, we provide theoretical and practical implications along with future research recommendations.

• 중환자간호학회지
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• 제14권3호
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• pp.50-61
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• 2021

Purpose : This study aimed to identify the moderating and mediating effects of resilience on the relationship between role conflict and job satisfaction among nurses working in a comprehensive nursing care service ward. Methods : Participants were 130 comprehensive nursing care service ward nurses from four hospitals. Data were collected using structured questionnaires and analyzed by t-test, ANOVA, Scheffe test, Pearson correlation coefficients, and hierarchical multiple regression analysis, using SPSS 25.0. The mediating effect of resilience on the relationship between role conflict and job satisfaction was analyzed using multiple regression analysis according to Baron and Kenny's procedure. Results : Statistically significant negative correlations were found between role conflict and resilience (r=-.25, p<.007) and between role conflict and job satisfaction (r=-.38, p<.001). A significant positive correlation was found between resilience and job satisfaction (r=.54, p<.001). A partial mediating effect of resilience was found between role conflict and job satisfaction (Z=-2.53, p=.012) but no moderating effect was found. Conclusion : To improve the job satisfaction of comprehensive nursing care service ward nurses, interventions for alleviating role conflict and improving resilience as well as evaluations of the two variables are necessary.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.503-511
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• 2021

The emerging competitive environment in today's global marketplace is one where businesses no longer compete with each other as autonomous, individual firms. Global, economic, and technological development pressure forces organizations to continually enhance their performance through knowledge sharing and innovativeness. The purpose of this paper is to explore the moderating role of knowledge sharing and the mediating role of innovativeness in the relationship between transformational leadership and organizational performance. The data was collected from 389 employees in Vietnamese industrial enterprises through a questionnaire survey. The information was then analyzed by explanatory factor analysis (EFA) confirmatory factor analysis (CFA) as well as structural equation modeling (SEM). The results show that the mediating role of innovativeness and the moderating role of knowledge sharing in the relationship between transformational leadership and performance, are supported. Organizations may reap the benefits of an innovative workforce by selecting, nurturing transformational leaders. This study contributes to the field of human resources management, particularly leadership, by exploring the role of transformational leadership. Moreover, this is the first study to test the moderating role of knowledge sharing and the mediating role of innovativeness in the relationship between transformational leadership and the organizational performance.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2093-2103
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• 2014

본 연구는 국내의 중소업체를 대상으로 하여 ERP 도입요인과 도입성과 간에 공급사 적합성 요인이 미치는 영향에 대한 연구로, 대부분의 국내 기업에서 ERP 패키지를 도입할 경우 외부전문 업체에서 이미 개발한 패키지를 도입하는 경우가 많기 때문에 ERP 패키지의 공급사와의 적합성 요인이 ERP 도입 성과에 조절적인 역할을 하는지를 검증하고자 하였다. 연구 결과, 공급사 적합성 요인은 ERP 도입 요인과 성과 간에 조절적 역할을 하고 있는 것으로 분석되었다. 즉, 공급사 적합성 요인은 최고경영자 지원, 교육/훈련, 사용자 IT 역량, 업무 표준화/공식화 등으로 설정된 4개의 변수들과 내부성과 간에 조절적인 역할을 하는 것으로 분석되었다. 그러나 정보기술 기반구조와 내부성과 간에는 조절적인 역할을 하지 않는 것으로 분석되었다.

• 유통과학연구
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• 제17권9호
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• pp.15-23
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• 2019

Purpose - This study was aimed to investigate the moderating effects of cobranding promotions that are rare in brand experience and brand loyalty studies, and to find out cobranding promotions can play a moderating role to enhance positive effects on the relationship between brand experience and brand loyalty, and to figure out the cobranding types which can lead to positive brand loyalty. Research design, data, and methodology - The conceptual research model was developed to explain the effects, and 2018 Interbrand's global top 15 brands such as Apple, Google, Amazon, Samsung were suggested to be selected from 377 Amazon Mechanical Turk respondents to answer the 22 survey questions made by Qualtrics with 5-point Likert scale. Results - In this research, the moderating effects of cobranding have been confirmed on the relationships between brand experience and loyalty, and the positive cobranding promotions can have significant effects on the relationships, but only for the least experienced brand was significant. Regarding to cobranding types, there were no significant ones to enhance brand loyalty. Conclusions - The findings confirmed that cobranding promotion experience can play a positive moderating role to brand loyalty, and the loyalty can be maximized if companies can provide positive cobranding experiences to their own consumers.