• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.183-199
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• 2013

This study investigates customers' different behavior in accumulating and redeeming points and focuses on the moderating effect of usage level. We measure the hedonic accumulation and redemption ratio and usage level using loyalty program transaction data and link them to the survey data of loyalty and satisfaction. By doing so, we examine the effects of hedonic accumulation and redemption ratio on a consumer's loyalty intention and his or her satisfaction and the moderating effect of usage level. The result shows that there is a significant positive effect of hedonic accumulation and redemption ratio on customer loyalty and the mediating role of satisfaction on customer loyalty in both stages. And accumulation and redemption most importantly, we find an interaction effect of usage level on outlet type in point redemption stage while no effect in accumulation stage. That is if customers accumulate and redeem points at a hedonic outlets in both stages, it will give him a feeling of satisfaction and finally it will enhance the loyalty toward the focal loyalty program. And light buyers' loyalty increase more than those of heavy buyers when they redeem points in hedonic outlet. Our findings will help marketing managers of loyalty program to apply the effective segmentation strategy to the reward program which affects the customer's satisfaction and loyalty.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.159-170
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• 2019

The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

• Journal of the Korea Society of Computer and Information
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• v.21 no.3
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• pp.129-135
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• 2016

The aim of this study is to identify whether the game addiction has an impact on their school adjustment and to verify the direct effects and moderating effects of parent-child Communication. The survey was conducted to the children who were 5th and 6th graders in Gwangju and Jeonnam. The responses from 304 subjects were analyzed. The analytic results are as the following. When verifying the impact of game addiction on their school adjustment, The game addiction was found as the key variable that has a negative impact on children's school adjustment. The results indicated that children with higher levels of game addiction more likely to have lower levels of school adjustment. The impact of parent-child Communication on their school adjustment was analyzed. The analytic results suggest that parent-child Communication has a impact on their school adjustment. In other words, higher parent-child Communication means higher school adjustment. The moderating effect of parent-child Communication was analyzed. The parent-child Communication check the moderating effect of do game addiction on their school adjustment. The Implications of these findings were discussed.

• Korean Journal of Child Studies
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• v.35 no.6
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• pp.153-170
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• 2014

The purpose of this study was to examine the moderating effects of mother-adolescent communication time on the relationship between maternal meta-emotion philosophy, adolescent psychological adjustment and depression. The participants for this study comprised 181 first and second grade high school students and their mothers, residing in Seoul. The results of the analyses indicated that, (a) maternal disapproving is negatively correlated to adolescents' positive world views, and that maternal laissez-faire is also negatively correlated to adolescents' emotional responsiveness. However, a positive correlation is revealed between maternal emotion-coaching and adolescents' positive self-esteem. (b) It is evident that adolescents' emotional responsiveness is influenced by maternal laissez-faire, and that adolescents' positive self-esteem is influenced by emotion-coaching. It also indicated that mother-adolescent communication time is influenced by dismissing as well as laissez-faire meta-emotion philosophy. (c) It revealed that mother-adolescent communication time, in part, has a meaningful moderating effect on the relationship between meta-emotion philosophy and adolescent depression. Therefore, the present study indicates that even if maternal disapproving, laissez-faire, or dismissing is practiced, adolescent depression levels decrease as mother-adolescent time lengthens.

• Journal of Korean Society for Quality Management
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• v.45 no.4
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• pp.867-888
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• 2017

Purpose: This study suggests a SCQM model for the national Defense field based on earlier studies on the Quality Management of supply chain and to identify critical activities factors of supply chain that makes effect on the business results. Also, this study analyzed moderating effects of performance sharing between businesses which is becoming the big issues with regard to the supply chain cooperation. Methods: A causality of qm activities factor of SCQM model affecting benefit sharing and business performance was analyzed by using structural equation model. A company used in analysis performed a survey by targeting 297 Defense SMEs(weapon-system/non-weapon system). Results: As a result of analyzing the influence relationship between key activity of SCQM on finance performance, it was identified that Management Infra(MI), Process Management(PM), Human Resource Management(HRM), Performance Sharing activity(PS) made significant effect on Financial Performance, and Human Resource Management(HRM) and Performance Sharing(PS) activity made effect on non-financial Performance. Conclusion: The four variables(MI, PM, HRM, PS) of Defense SCQM were significantly effecting Financial performance and two variables(HRM, PS) were significant effected non-Financial performance. We also proved the moderating effect of performance sharing.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.31-53
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• 2013

Web 2.0 has affected existing e-commerce and created a new business model of e-commerce, known as social commerce. Social commerce is a subset of e-commerce using social network services and is emerging as an important platform due to increased popularity of social networking services. This study focuses on analyzing the factors that influence the shopping value and intention to repurchase of social commerce users. Based on prior researches, we develop a research model, including individual characteristics of social commerce users (Collectivism, Price Sensitivity, Impulse Buying) and social commerce characteristics (Cost saving, Product Variety, Shopping Convenience). Furthermore, this study proposed the moderating effect of Perceived Security and the relationship between shopping value and intention to repurchase. To empirically validate, the data were collected from 220 social commerce users. The results indicated that individual characteristics (collectivism, price sensitivity, impulse buying) were positively related to hedonic shopping value. In addition, social commerce characteristics (cost saving, shopping convenience) were positively related to utilitarian value. The shopping value(hedonic and utilitarian) had a significant influence on intention to repurchase. The moderating effects of perceived security also was significant. Lastly, the implications for theory and practice are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.718-732
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• 2014

This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.112-128
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• 2017

This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.257-267
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• 2017

This study investigated the effects of values towards Korea fair trade coffee consumers upon attitudes and behavioral intentions and verified the moderating effects of ethical consumption consciousness between relationships among values, attitudes and behavioral intentions. A total of 283 data were analyzed for consumers of fair trade coffee residing in Seoul. Structural equation models were used to identify the relationship between the variables. As a result of the analysis, Schwartz (1994)'s 30 value items were factored into four areas: openness to change, self-enhancement, conservation, and self-transcendence. The value of 'self-transcendence' showed a significant positive impact on attitudes toward fair trade coffee, whereas 'openness to change' had a significant negative impact. Positive attitude toward fair trade coffee showed a significant impact on intentions to buy fair trade coffee. In addition, a moderating effect of ethical consumption consciousness between attitude and behavioral intention was found. Limitations and future research directions are also discussed.

• Korean Journal of Child Studies
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• v.36 no.4
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• pp.71-89
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• 2015

The present study examined the effects of child maltreatment and self-control on reactive aggression amongst middle-school students and investigated whether students' self-control had any form of moderating effect on the relationship between child maltreatment and reactive aggression. The participants of this study consisted of 482 students (204 boys and 278 girls) from four middle schools located in Seoul and Gyoung-gi province. The Peer Conflict Scale (Marsee, Kimonis, & Frick, 2004) was used to measure the level of reactive aggression. The level of child maltreatment was assessed by means of the Child Trauma Questionnaire (Bernstein & Fink, 1998). Self-control was measured by the Self-Control Scale (Nam, 1999). Statistical analyses of data used for this study comprised the following methods; frequency, mean, standard deviation, and hierarchical regression. The moderating effect of self-control was analyzed by using the procedures proposed by Baron and Kenny (1986). The results indicated that the level of child maltreatment increased the level of reactive aggression whereas the level of self-control decreased the level of reactive aggression. In addition, self-control moderated the influence of child maltreatment on student's reactive aggression. As a result, the influence of child maltreatment upon reactive aggression was greater when the level of self-control was low, compared to when it was high.