• 한국조리학회지
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• 제24권1호
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• pp.82-95
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• 2018

The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

• 디지털융복합연구
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• 제19권10호
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• pp.189-194
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• 2021

본 연구는 직장인들의 부정적 평가에 대한 두려움과 자아존중감 사이에서 희망의 조절효과를 규명하는데 목적을 두고 수행되었다. 이를 위하여 서울, 대전, 충청권에 소재하는 총 34개의 직장을 선정하여 설문조사하였고 수집된 설문지 중 불충실하게 응답지를 제외한 분석대상은 총 301부였다. 수집된 자료는 상관분석, 조절효과 회귀분석이 실시되었다. 연구결과는 다음과 같다. 첫째, 부정적 평가에 대한 두려움은 다른 변인한 유의한 상관관계를 나타내지 않았다. 그러나 나머지 변인 간에 유의한 정적인 상관관계를 나타내었다. 둘째, 조절효과 회귀분석 결과, 부정적 평가에 대한 두려움과 자아존중감 사이에서 희망 주도사고의 조절효과가 규명되었다. 그러나 희망 경로사고의 조절효과는 규명되지 않았다. 끝으로 본 연구를 바탕으로 부정적 평가에 대한 두려움으로 인하여 저하된 자아존중감을 높이기 위한 방안을 논의하였는데 구체적으로 희망을 활용한 프로그램 개발과 정책을 제안하였다.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.321-330
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• 2011

본 연구는 이동통신사의 멤버십카드를 소지한 고객을 대상으로 이동통신사가 제공하는 보상이 통신사만족에 영향을 미치는데 있어 성별의 조절효과를 확인하는 연구로서, AMOS의 개별모수 차이검증을 통해 보상프로그램 가치와 통신사 만족간의 관계에서 남녀 성별차이가 있는 지를 밝히고 보상프로그램 가치들간의 상대적 영향력의 차이를 비교하였다. 분석결과 먼저, 보상 쾌락성과 통신사 만족 간의 경로계수값이 유의하게 차이를 보여 남녀 성별이 조절효과를 가지고 있음을 확인하였다. 다음으로, 보상프로그램 가치들간의 상대적 영향력에서 있어서 남성은 보상 쾌락성이, 여성은 보상 실용성이 더 크게 영향을 미쳤고, 보상실용성에서는 여성이 남성보다, 보상 쾌락성에서는 남성이 여성보다 더 큰 영향을 미쳤다.

• 한국의류학회지
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• 제40권3호
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• Asian Journal for Public Opinion Research
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• 제8권1호
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• pp.3-21
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• 2020

This study examined the relationship between residential environmental satisfaction and quality of life, and how the relationship between variables differed depending on housing type. Residential environments can affect a person's life in a variety of ways. However, there have not been many studies on the relationship between quality of life and residential environments, which increases the importance of this study. In this study, residential environments were categorized according to amenities, safety, and neighborhood relationships, which enabled the comparison of influence between these elements. In addition, this study analyzed the moderating effect of housing type to look for improvements for low-rise housing residents. For testing the hypotheses, moderating regression analysis was conducted with data from the 1^st Gyeonggi Province quality of life survey that had 18,953 subjects. Results showed that residential environmental satisfaction had a positive effect on quality of life, with amenities having the largest influence. Furthermore, housing type had a significant moderating effect on the relationship between safety and quality of life. In other words, safety was proven relatively important in improving quality of life for low-rise housing residents. Today, with the limits to quantitative growth, qualitative development has become more important. In this respect, this study provides important implications for many developing countries undergoing urbanization.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.413-424
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• 2020

This study examines the direct effect of workforce restructuring on the withdrawal behavior and mediating effect of perceived job insecurity. Empirically it also explores the moderating effect of career plateau and procedural justice on the above relationship. The study focuses on the mediating role of job insecurity and the moderating role of career plateau in relations to procedural justice, which will concentrate on the relationship between workforce restructuring and withdrawal behavior. For the empirical study, we collected and analyzed 442 survey data from employees of Korean companies. SPSS 24 is used for reliability, correlation and regression analysis. The results of the empirical analysis are as follows. First, perceived job insecurity mediated the relationship between workforce restructuring and withdrawal behavior. Second, content career plateau had a negative moderating effect on the relationship between workforce restructuring and job insecurity. Finally, the moderating effect of procedural justice was not supported. This research extend workforce restructuring and career plateau related studies; by exploring the mediating variable and moderating variable on the relationship between workforce restructuring and the pertaining outcomes. Based on the results, we provide theoretical and practical implications along with future research recommendations.

• Journal of Korea Trade
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• 제25권7호
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• pp.56-74
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• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.

• 무역학회지
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• 제46권3호
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• pp.171-184
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• 2021

The purpose of this study is to analyze the effect of internationalized human capital on SME's export performance and to examine the moderating effects of export experience and export market diversification of SMEs that can affect the relationship between internationalized human capital and export performance of SMEs. The results of empirical analysis of 150 small and medium-sized enterprises located in Jeonnam province are as follows. First, the internationalized human capital of SMEs was found to have a positive (+) effect on export performance. Second, as a result of empirically analyzing the moderating effect of internationalized human capital on export performance, the export experience of SMEs was found to have a negative (-) moderating effect on the relationship between internationalized human capital and export performance of SMEs, and the export market diversification had a negative (-) moderating effect on the relationship between internationalized human capital and export performance of SMEs. This study provides meaningful theoretical implications in that this study identified the role of human capital by analyzing the relationship between internationalized human capital as an important source of competitive advantage of SMEs and export performance.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2006년도 춘계공동학술대회
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• pp.147-156
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• 2006

Since IMF system was introduced once, downsizing has been usual phenomenon in business sphere. Downsizing influences the unemployed, and also the survivors such as in job stress, communication bias, lower organizational commitment and so on. This paper reviewed the relationship between organizational commitment and service quality, and the moderating effect of sex in hotel. Based on the responses from 494 hotel employees, the results of multiple regressional analysis showed that affective OC and normative OC have affirmative effects on service quality. The results of moderating analysis showed that continuance OC has an affirmative interactive-effect on responsiveness, assurance, and empathy with gender, and affective OC an negative interactive-effect on assurance.

• 대한안전경영과학회지
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• 제8권2호
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• pp.129-138
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• 2006

Since IMF system was introduced once, downsizing has been usual phenomenon in business sphere. Downsizing influences the unemployed, and also the survivors such as in job stress, communication bias, lower organizational commitment and so on. This paper reviewed the relationship between organizational commitment and service quality, and the moderating effect of sex in hotel. Based on the responses from 494 hotel employees, the results of multiple regressional analysis showed that affective OC and normative OC have affirmative effects on service quality. The results of moderating analysis showed that continuance OC has an affirmative interactive-effect on responsiveness, assurance, and empathy with gender, and affective OC an negative interactive-effect on assurance.