• Title/Summary/Keyword: mobile users

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The Factors Affecting Smartphone User's Intention to use Mobile Anti-Malware SW (스마트폰 이용자의 악성코드용 모바일 백신 이용 의도에 영향을 미치는 요인)

  • Jang, Jaeyoung;Kim, Jidong;Kim, Beomsoo
    • Journal of Information Technology Services
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    • v.13 no.2
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    • pp.113-131
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    • 2014
  • Smartphone security threat has become an important issue in Information Science field following the wide distribution of smartphones. However, there are few studies related to such. Therefore, this study examined the factors affecting the intention of smartphone users to use the mobile vaccine against malware with the Protection Motivation Theory. To secure the reliability of the study, a surveying agency was commissioned. A total of 263 respondents, excluding 37 respondents who are users of iOS, which does not have mobile vaccine in the smart phone, or who gave invalid responses, were surveyed. The results showed that perception of the installed mobile vaccine significantly affected the Response Efficacy and Self-efficacy, and that the Perceived Severity, Perceived Vulnerability, Response Efficacy, and Self-efficacy significantly influenced the intention to use the mobile vaccine. On the other hand, Installation Perception of mobile vaccine itself did not affect the Perceived Severity and Perceived Vulnerability. This study is significant since it presented the new evaluation model of threat evaluation and response evaluation in the Protection Motivation Theory in accepting the security technology and raised the need for the promotion and exposure of mobile vaccine, since perception of mobile vaccine installation affects the response evaluation. It also found that the promotion must consider the seriousness of smartphone security, outstanding attribute of mobile vaccine, and user-friendliness of mobile vaccine above all.

Implementation of a Testbed for the Use of Mobile IP in the Campus Network (Mobile IP의 학내망 사용을 위한 테스트베드 구현)

  • 이종민;김성우;김태석
    • Journal of Korea Multimedia Society
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    • v.7 no.1
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    • pp.64-72
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    • 2004
  • Mobility changes the computing environment of computer users rapidly with the broad use of the Internet. In order to support mobility in the Internet infrastructure, IETF standardized Mobile IP With the use of Mobile IP, the Internet users can use the Internet freely without any change in the IP address configuration when they move from their home networks to foreign networks. In this paper, we implement a test bed for evaluation the performance of Mobile IP to use it in the campus network. By evaluating the effect of the use of Mobile IP on the network performance, we expect that the possible side effect of its direct use in the campus network will be reduced.

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Factors Influencing on Behavior Intention for Mobile Commerce (모바일 커머스의 이용의도에 영향을 미치는 요인)

  • Chung, Kyung-Soo;Lee, Won-Bin
    • The Journal of Information Systems
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    • v.17 no.3
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    • pp.153-174
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    • 2008
  • Mobile commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network such as payment, ticketing, auction and mobile banking. Despite the importance of mobile commerce, there have not been so many academic studies on the unique characteristics of mobile commerce environments. In this study, our research model is developed based on TAM(Technology Acceptance Model) to investigate the user's technology acceptance process in mobile commerce environment. The factors, such as ubiquity, compatibility, perceived usefulness, perceived ease of use, cost, security, attitude and behavior intention for mobile commerce were selected from pier study in information systems area. The data for empirical analysis of the research model is collected online-questionnaire of 167 mobile commerce users in South Korea. The hypotheses were analyzed using SPSS 15.0 and AMOS 7.0. The results of our study show that: (1) compatibility, perceived usefulness and security had influences on the attitude whereas perceived ease of use and cost did not have any significant impact on the attitude, (2) compatibility influenced perceived usefulness whereas perceived ease of use did not, and finally (3) ubiquity, perceived usefulness and attitude had considerable influences on intention for mobile commerce. Therefore, practitioners should focus on enhancing security, quality of contents and services as well as offering what mobile commerce users want. The results of this study may useful for academicians and practitioners alike.

A Study on the Effectiveness of Mobile Advertising: Based on Technology Acceptance Model (모바일 광고(Mobile Advertising)의 효과성에 관한 연구: 기술수용모형을 중심으로)

  • Yoon, Jongsoo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.12
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    • pp.139-147
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    • 2013
  • As the use of wired and mobile Internet is on the increase, organizational activities for customers as well as individual life style are changing rapidly from the past. Specifically, mobile advertising in organizations thanks to remarkable growth in smartphone users, continuous development of mobile Internet technologies, and enhancement of information delivery capability regardless of time and place, has become a competitive weapon for presenting new products and services, promoting marketing programs, and communicating with customers. The study is to investigate what characteristics of mobile advertising are affecting the acceptance toward mobile advertising, and to analyse if the country type of mobile Internet users has a moderating effect on the relationship between these characteristics of mobile advertising and user acceptance.

An Intelligence P2P Mobile Agent System to learn Real-time Users' Tendency in Ubiquitous Environment (유비쿼터스 환경에서 실시간 사용자 성향 학습을 위한 지능형 P2P 모바일 에이전트 시스템)

  • Yun Hyo-Gun;Lee Sang-Yong;Kim Chang-Suk
    • Journal of the Korean Institute of Intelligent Systems
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    • v.15 no.7
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    • pp.840-845
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    • 2005
  • Intelligent agents to learn users' tendency have learn uscrs' tendency by sufficient users information and training time. When the intelligent agents is used in ubiquitous environment, users must wait for intelligent agents to learn, so user may be can't get proper services. In this paper we proposed an intelligent P2P mobile agent system that can learn users' tendency in real-time by sharing users' resource. The system shared users contexts on four places and made feel groups which was composed of similar users. When users' service which had the highest correlation coefficient in the peer groups was suggested, users were satisfied over $80\%$.

Friend Recommendation Scheme Using Moving Patterns of Mobile Users in Social Networks (소셜 네트워크에서 모바일 사용자 이동 패턴을 이용한 친구 추천 기법)

  • Bok, Kyoungsoo;Seo, Kiwon;Lim, Jongtae;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.56-64
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    • 2016
  • With the development of information technologies and the wide spread of smart devices, the number of users of social network services has increased exponentially. Studies that identify user preferences and recommend similar users in these social network services have been actively done. In this paper, we propose a new scheme to recommend social network friends with similar preferences through the moving pattern analysis of mobile users. The proposed scheme removes the meaningless trajectories via companions, short time trajectories, and repeated trajectories to determine the correct user preference. The proposed scheme calculates user similarity using the meaningful trajectories and recommends users with similar preferences as friends. It is shown through performance evaluation that the proposed scheme outperforms the existing schemes.

Design and Implementation of Repeatable and Short-spanned m-Learning Model for English Listening and Comprehension Mobile Digital Textbook Contents on Smartphone

  • Byun, Hye Won;Chin, SungHo;Chung, Kwang Sik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.8
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    • pp.2814-2832
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    • 2014
  • As information society matures to an even higher level and as information technology becomes a necessity to our everyday lives, the needs to develop, support and satisfy personal and social needs without the limitation of time, space, and location have become a vital point to everyday lives. Smartphone users are increasing at a staggering rate but the research on mobile-Learning model and the implementation of m-Learning scenario are still behind the needs of the users. Therefore, this paper focuses on the design of 'repeatable and short-spanned m-Learning model' to meet the needs of the learners who are on the go and on the move with their smartphones. Smartphone users frequently reach out for their phones but compare to the frequencies, the actual span of time they spend per use are relatively and surprisingly short. One way to understand this phenomenon is that the users tend to immediately replace their smartphones with laptops or desktops whenever they are available. A leaning model was needed to reflect this short and frequent use, a use that is solely based on the smartphone environment. This proposed learning model first defines this particular setting and implements the model to real smartphone users over an 8 week period. To understand whether different learning backgrounds can influence this model, different schools with online and offline learning channels participated in the experiment. User survey was conducted after the experiment to get a better understanding of the smartphone users. Pretest and posttest were conducted before and after the experiment and the data were validated and analyzed using SPSS version 18.0 for PC. Preliminary descriptive statistics, multiple regression and cross validation was conducted for the analysis. The results showed that the proposed English Listening and Comprehension Mobile Digital Textbook (ELCMDT) had a positive effect on the learners in general and was more effective for learners who were already experienced with online learning.

Why Smartphone Users are Not Using Mobile Banking: Focusing on the Difference between Passive Resistance and Active Resistance (스마트폰 사용자가 모바일뱅킹을 사용하지 않는 이유: 소극적 저항과 적극적 저항의 차이를 중심으로)

  • Kim, Jongki;Kim, Jiyun
    • The Journal of Information Systems
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    • v.27 no.3
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    • pp.81-102
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    • 2018
  • Purpose The purpose of this study is to investigate the reason why smartphone users do not use mobile banking based on Status Quo Bias and to find out whether there is a difference between passive resistance and active resistance. Design/methodology/approach This study made a design of the research model based on Status Quo Bias. SPSS 23.0 and SmartPLS 2.0 were used for the analysis. Multiple group analysis was performed to identify differences between groups. Findings According to the empirical analysis result, this study confirmed that inertia and perceived risk affected smartphone users who do not use mobile banking. According to the type of resistance, the active resistance group(64.2%) was more than the passive resistance group(35.8%), and it was confirmed that there was a difference in the reasons for not using mobile banking between passive and active resistance group. That is, the greatest difference between passive and active resistance groups was found to be perceived risk, which is an assessment of risk.

A Seamless Lawful Interception Architecture for Mobile Users in IEEE 802.16e Networks

  • Lee, Myoung-Rak;Lee, Taek;Yoon, Byung-Sik;Kim, Hyo-Gon;In, Hoh Peter
    • Journal of Communications and Networks
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    • v.11 no.6
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    • pp.626-633
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    • 2009
  • Lawful interception (LI) involves legally accessing private communication such as telephone calls or email messages. Numerous countries have been drafting and enacting laws concerning the LI procedures. With the proliferation of portable Internet services such as the IEEE 802.16e wireless mobile networks, surveillance over illegal users is an emerging technical issue in LI. The evermigrating users and their changing IP's make it harder to provide support for seamless LI procedures on 802.16e networks. Few studies, however, on seamless LI support have been conducted on the 802.16e mobile networks environments. Proposed in this paper are a seamless LI architecture and algorithms for the 802.16e networks. The simulation results demonstrate that the proposed architecture improves recall rates in intercepting mobile user, when compared to the existing LI architectures.

User Experience and the Multi-Stage Adoption of Mobile Apps

  • Kim, Ambrose;Kim, Kyoung-jae
    • Journal of Information Technology Applications and Management
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    • v.21 no.2
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    • pp.49-79
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    • 2014
  • The adoption of technology has always been of interest to academicians and practitioners of the field of Management Information System. This is so because without proper and adequate adoption, technology-no matter how beneficial or advanced it may be-will be of little value to users. Numerous researches, such as the researches of the Technology Acceptance Model (TAM) or the Unified Theory of Acceptance and Use of Technology (UTAUT), had been conducted to understand the human nature in association with the adoption or rejection of technologies that have bombarded the users. The coming of smart technologies (i.e., smart phones and devices), however, seems to have fundamentally changed the environment for adoption. The ubiquity combined with mobility of technology, especially when it comes to mobile apps, seem to make the old PC era of two-stage-pre and post-adoption models obsolete. A new model of adoption that identifies the determinants of technology acceptance and continuance is needed for the smart age. To this end, this paper undertakes an empirical study, by analyzing 229 users of Social Networking Service (SNS) mobile apps, to identify the role of user experience on the multi-stage adoption of technology, and provides results that User Experience (UX) plays the crucial role of bridging the separate stages of pre and post adoption of technologies. The paper concludes by providing practical implications of the new model as it relates to mobile apps and technologies, and recommendations for further studies to get a better understanding of technology adoption in the smart age.