• Asian Journal of Innovation and Policy
• /
• v.2 no.2
• /
• pp.150-172
• /
• 2013

This paper wanted to find out research trends and its determinants on mobile commerce research reviewing 439 articles from 1999, the starting year of this field to 2012. Our analytical framework has 4 categories such as general, technology, consumer and firm, and 14 sub-categories. The results are as follows: First, studies on mobile commerce can be divided into 5 stages. Second, trends of mobile commerce are closely related to the evolution of mobile technologies such as communication technologies and devices (2G, 3G, 3G+, 4G LTE, LTE-A). Third, this field was led by USA until 2005 and has been led by Taiwan after 2006. Fourth, China, Korea, UK and Canada are also leading countries, all of which have mobile device manufacturers. Research trends of non-manufacturing countries and manufacturing countries are different from each other. In addition, the trends of leading countries are different from each other reflecting each country's business needs.

• Archives of design research
• /
• v.20 no.3 s.71
• /
• pp.29-38
• /
• 2007

The competition to capture a larger slice of the market in Mobile Communication business is increasing among companies. In order to achieve and maintain a competitive advantage in the Asian market, it is critical to continue to develop new technology. Understanding the underlying distinctive characteristics and needs of each market and the cultural backgrounds that drive those needs is a necessary focus. Companies with marketing strategies based on a correct understanding of market needs will capture dominant positions in the market. The purpose of this study is to identify those differences in user behavior and cultural tendencies among different people in different countries in the mobile telecommunication market. This research is based on an on-line survey in three countries (Korea, China, and Japan). Below are the contents of the survey on the mobile phone based on: 1) User behavior 2) Design preference 3) Purchasing behavior 4) User awareness on manufacturer brand. Through the analysis of this questionnaire it is possible to identify the differences and similarities among countries dearly. 1) Cultural trends and perceptions related to mobile phone usage were largely caused by differences in the state of technology, policies and business strategies of mobile sonics carriers and manufacturers, and national tendencies, of each country. 2) Korean and Japanese users produced similar responses to the questions related to advanced technology, whereas Korean and Chinese users responded similarly to national tendency-related questions. 3) To the questions related to business strategies of mobile service carriers and manufacturers, users in all three countries displayed markedly different responses. Once again, accurate analysis of the differences and similarities related to mobile phone usage in each country will help the companies in this industry to gain a competitive edge in the market. This study should not stop at simple comparison but be a framework for giving companies a dear future direction for technological development.