• Journal of Korea Technology Innovation Society
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• v.11 no.1
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• pp.46-71
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• 2008

Although the volume of mobile internet services has increased continually over the years, the rapid diffusion has still fallen short of expected quality. This paper considers mobile internet service industry in Korea as a system failure due to structural problems and attempts to identify systemic imperfection mechanisms from the supply side. The problems of mobile internet industry in Korea are categorized into interaction failures, institutional failures and capabilities failures which contribute to system failure and at the same time, failure types are linked to each other. It is needed to improve policy and institutions in operation and develop new policy for contents providers to promote mobile internet industry. This research findings will contribute to policy making to promote mobile internet service industry and development of sectoral system for emerging industries.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.297-309
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• 2021

Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

• Journal of the Korean association of regional geographers
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• v.19 no.1
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• pp.45-59
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• 2013

This paper was to examine the spatial characteristics on the mobile industry's value chain based on the structure of value chain, the process of development, and the industrial linkages of mobile industry in Daegu-Gyeongbuk region. The mobile industry's value chain in Daegu-Gyeongbuk region consists of the infrastructure, mobile device, platform & embedded SW, and mobile contents sector. Among these sectors, the leading value chain sector in mobile governance is the mobile device sectors, especially the finished products sector. These sectors have developed by policies as well as networks with large enterprises such as Samsung and LG, and it forms a hub-and-spoke cluster. The infrastructure and mobile device sector are located in Gumi, Gyeongbuk, the embedded SW and mobile contents sectors are located in Daegu, which means decentralized agglomeration. The sectors of infrastructure and mobile device form the strong forward-backward linkages with firms in Daegu-Gyeongbuk region. For the embedded SW sector, the forward-backward linkages are active with firms located in Seoul metropolitan area. For mobile contents sector, the backward linkages are formed with firms in Daegu and the forward linkages are formed with firms in Seoul metropolitan area.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.255-263
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• 2005

Recently, the mobile telecommunication industry is increasing rapidly; nevertheless it is competing severely with other mobile telecommunication industries in the world and it is projected that in the future the mobile telecommunication industry will compete more fiercely and increase more rapidly. By means of looking into the relationship of the mobile telecommunication service characteristics and satisfaction loyalty, therefore, it can be said that it can help the companies which want to survive in such a competitive society. And then we investigated how these classified characteristics(economical incentive, convenient incentive, symbolical incentive) on mobile service could influence on customer satisfaction and customer loyalty.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.1
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• pp.183-190
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• 2012

Mobile web applications are different from desktop web applications because of their small screen size and small user input devices. Therefore user interface designers have spent their effort and time to re-design the user interface of mobile web applications to meet these differences. In this paper, we introduce five user interface patterns for mobile web applications to reduce their effort and time. Two of them are for utilizing small screen size efficiently, and they are space overloading pattern and data filtering pattern. These patterns enable designers to reduce screen usage. The other three patterns - data suggestion pattern, input reuse pattern, and incremental data input pattern - are for helping users' data input on mobile devices. These three patterns enable users to reduce direct data input. Our work will help user interface designers develop mobile web interface to utilize screen space efficiently and get data with less errors and less efforts from users.

• IEIE Transactions on Smart Processing and Computing
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• v.5 no.4
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• pp.283-288
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• 2016

Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.97-106
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• 2016

This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.177-188
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• 2013

Since the world entered the age called "Smart Revolution", there has also been a lot of changes in the field of education. In educational environment, there is a growing interest in smart learning based on mobile contents, with the development of Smart Devices and ubiquitous technology. This paper is about a research on what effects smart learning has on leaner side when learners make active use of mobile contents in this age of Smart Revolution. First, we embodied teaching plans for some practical classes in forms of mobile contents using M-bizmaker. After the learning process based on the embodied contents for students, we analyzed the survey results on 4 sections-their use of apps, screen composition, technical support, interactions. We also studied the results of a questionnaire on 4 sections-contents, information offering, feedback systems, learner assessment-to evaluate their satisfaction. The research suggests that learner satisfaction can be improved with smart learning based on mobile contents embodied for leaners.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2006.05a
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• pp.672-674
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• 2006

Information and communication technology joins in and with development the mobile service pattern which the tourist uses is various and it is changing. Jeiu area is the domestic maximum tourist resort which the annual 5 million visit. The mobile service pattern change from mobile market predition does to be possible. Research analysis against sightseeing industry which is major industry and a mobile service market it led from the research which it sees location base and the mobile fusion technology.

• Journal of the Korean Society of Industry Convergence
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• v.25 no.4_1
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• pp.521-531
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• 2022

This study proposed a new approach to intelligent control of a mobile robot system by back properpagation based on multi-layer neural network. A experiment result is given in which some artificial assumptions about the linear and the angluar velocities of mobile robots from recent literature are dropped. In this study, we proposed a new thinique to impliment the real time conrol of he position and velocity of mobile robots. With the proposed control techinique, mobile robots can now globally follow any path such as a straight line, a circle and the path approaching th toe origin using proposed controller. Computer simulations are presented, which confirm the effectiveness of the proposed control algorithm. Moreover, practical experimental results concerning the real time control are reported with several real line constraints for mobile robots with two wheel driving.