• Informatization Policy
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• v.29 no.1
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• pp.38-59
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• 2022

The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

• The Journal of Information Systems
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• v.29 no.2
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• pp.95-110
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• 2020

Purpose This paper attempts to explain the recent expanding trend in Mobile Grocery Shopping(MGS). More specifically, the authors have applied the Post Acceptance Model(PAM) in order to examine the conceptual structure among the four constructs of 'Expectation Confirmation', 'Perceived Usefulness', 'User Satisfaction', and 'Continuance Intention to Use' in Mobile Grocery Shopping. Design/methodology/approach Through a survey agency, data were collected from a sample of 312 consumers who had the previous experience in Mobile Grocery Shopping. The Structural Equation Modeling(SEM) analysis was conducted with the survey data using AMOS 22.0. Subsequently, 8,200 real customer data from an open market site were collected in order to find out their revisit and repurchase behavior. Findings This study supported the causal relationships of Expectation Confirmation → Perceived Usefulness, Expectation Confirmation → User Satisfaction, Perceived Usefulness → User Satisfaction, and User Satisfaction → Continuance Intention to Use, but did not support the direct effect of Perceived Usefulness on the Continuance Intention to Use Mobile Grocery Shopping. This implies that consumers with any experience in Mobile Grocery Shopping would not consider repurchase, unless they are satisfied with the experience even though they perceive its usefulness. Also, Expectation Confirmation has much larger effect on User Satisfaction than Perceived Usefulness. In addition, the real customer data showed that the revisit and the repurchase rate of mobile grocery shoppers were higher than those of online grocery shoppers, although the rates of adding to shopping carts, coupon downloads, and adding to favorites are similar.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.198-201
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• 2012

The rapid advancements of information technology and popularization of smart phones make people obtain the desired information through a variety of channels. In particular, consumers become to use a smart phone in their shopping in order to spend their money rationally. However, they have experienced inconvenience at being shopping by a smart phone because shopping information - reward(stamp), coupon, discount information, and so on - is distributed over multiple applications. To solve this problem, we propose the mobile stamper system that consumers can make good use of the reward(stamp) which is provided by various stores. The proposed system can improve the convenience of consumers by managing and integrating all stamps of multiple stores into our application.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.237-245
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• 2012

This study deals with the influencing factors for satisfaction and the emotional value perception of mobile voucher service user. Thus researcher examined a structural equation modeling methodology of the paths within word of mouth, satisfaction, and other exogenous variables (economic/rational value, trust, joyfulness, innovativeness). As a result of this study, First, it was confirmed that the emotional value, and innovativeness affected user's trust for coupon service and joyfulness for using mobile voucher. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Therefore, in cases of utilizing the emotional appeal of mobile voucher as part of a marketing tool, corporate can maximize efficiency by using their mobile voucher service & event from the point of view of customer's satisfaction & voluntary word of mouth. Researcher's consideration is that this paper's theoretical and practical contribution point is the propose of the one of the post adoption model with the quantitative study of the mobile voucher service user's emotional perception in the initial development stages of high-tech industry.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.131-140
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• 2017

Gift-giving is a special behavior where both givers and receivers are interactively involved. Thus, emotion and satisfaction for both sides are core factors in gift-giving research. Recently, gift-giving expands to a mobile venue by the growth of the industries in Korea. In accordance with this trend, some studies have been conducted regarding mobile gifts called 'Gifticon'. However, most of them focused on the phenomenon based on the usage patterns and motives from the perspectives of givers. This study aimed (1) to figure out the emotional differences according to the action of giving Gifticons, and (2) to understand the effects of role and intimacy on the level of gift satisfaction. The results showed that, recipients felt higher levels of positive emotions such as excitement and thrill than givers whereas givers had different levels of gift-satisfaction depending on the intimacies to the receivers. This study is expected to suggest marketing strategies by providing psychological contemplations to a new form of gift-giving behavior, which is expanding toward a new mobile market. Further, it also suggests managerial implications by understanding the level of consumers' satisfaction from the role in Gifticon-giving situations and the intimacies between givers and recipients.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.223-235
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• 2014

In this study, it is the study of foreign tourism content information providing utilizing mobile indoor location information services. In particular, we compared the Web App used in Osaka, Japan. Widespread use of smartphones in the world increases, it is changed to free travel of individuals from group travel. Tourists cultural complex shopping mall is able to travel in a room is increasing. By utilizing the services of the guidance location based on the room, it is possible to easily obtain the discount coupon information, tourism content. Also, it is possible to grasp the movement path and disaster relief information. Osaka Japanese tourists increased after the earthquake in Tokyo. So we compare the difference in Osaka web and applications. If improving the indoor location information service method of domestic if it would help foreign tourists attract. In addition, it will give a big impact if there is a fusion of the Internet of things.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-5
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• 2016

The all-in-one service, for example, mobile wallet enables users to have credit card, membership card, and coupon in one place. It has been one of important o2o services with offline payment. In order to take advantage of mobile commerce, it is necessary to authenticate clients automatically without entering their passwords. This paper proposes an automatic client authentication method in all-in-one service. At registration, clients receives and stores an authentication ticket from a company, which contains an user's identifier and password encrypted by company's symmetric key. Client can be authenticated by transferring authentication tickets to companies at service requests.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.325-328
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• 2015

NFC란 Near Field Communication의 약자로, 양방향 통신을 지원하는 근거리 통신 방법으로, 저전력, 사용의 편이성 등이 새롭게 각광받고 있는 차세대 통신수단이다. 본 논문에서는 기존의 바코드와 유사한 QR코드와 NFC를 모두 이용하는 모바일 환경에서의 소셜 커머스 결제 시스템을 제안한다. NFC를 사용하여 결제하는 제안된 방식이 기존의 결제 방식에 비하여 간편하고 편의성이 증대됨을 보인다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.6
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• pp.91-101
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• 2019

Tourism or travel business consists of a set of services for people who visit exotic places. Payment is usually marking the end of the series of activities relating to tourism, and it becomes the linkage for the next activity. With the recent advancement of mobile Fintech technologies, we have learned that more convenient and more secure financial transactions are improving the quality of tourism. It should be noted that tourism counts on information technology heavily in terms of mobile Internet and smart devices use, which yields to a wide business opportunities for Fintech startups. However, payment information has not been highlighted for additional marketing promotion activities. The lack of research into information technology-based business models that extend Fintech services related to payment in venture start-up studies hinders the understanding of the possibility of creating new business through the value creation process after payment. This study attempts to investigate this issue based on the theory of smart tourism and service-dominant logic with developing a new information system. More specifically, marketing promotion activities after payment for Chinese tourists visiting Korea are examined. Specifically, WeChat Pay and instant tax refund service were considered while the system was developed by following desing science research methodology. This study is meaningful in that it finds a new possibility of Fintech business model by applying scientific and academic methods, and it reminds the necessity of service automation system centered on instant tax refund.

• Journal of Convergence Society for SMB
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• v.6 no.3
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• pp.79-83
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• 2016

The purpose of this study is to provide customized information to student which study and live in a university campus. In this study, we collect internal data of campus and external data on the Internet such as the blog or SNS and, then store and process them. After that, we propose a system for providing individual students one-to-one marketing by analyzing these data in detail. This system analyzes purchase history information and the attendance of the building, and then transmits the coupon and information individually according to the pattern to the student's mobile phone.