• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.45 no.3
• /
• pp.163-172
• /
• 2022

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

• Asia pacific journal of information systems
• /
• v.27 no.1
• /
• pp.18-37
• /
• 2017

Many retailers have extended their extant online channels (i.e., websites) to mobile channels for communicating with and delivering their products or services to customers. However, retailers have trouble delivering a cohesive and seamless customer experience across the Web and mobile channels. To address this challenge, we propose a way for retailers to enrich customers' seamless experiences across channels by configuring mobile channels (functionality- and interactivity-oriented configurations) along with traditional Web channels. This study theoretically contributes a research framework that posits the role of mobile channels as an extension of existing websites. It also provides practical insight for effectively articulating an e-commerce strategy in cross-channel electronic commerce.

• Journal of Information Technology Services
• /
• v.9 no.2
• /
• pp.163-177
• /
• 2010

In this paper, we consider a channel ordering problem that seeks to maximize the service quality in mobile radio communication systems. If a base station receives a connection request from a mobile user, one of the empty channels belonging to the base station is assigned to the mobile user. In case multiple empty channels are available, we can choose one that incurs least interference with other channels assigned to adjacent base stations. However, note that a pair of channels that are not separated enough generates interference only if both channels are assigned to mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference cost are properly generated.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.11a
• /
• pp.288-300
• /
• 2006

In this paper, we consider a channel ordering problem that seeks to minimize the total interference in mobile radio networks. If a base station receives connection request from a mobile user, one of the empty channels that are fixed to the base station is assigned to the mobile user. Among several channels available, we can choose one that seems to make least interference with other channels assigned to adjacent base stations. However, a pair of channels that are not separated enough do not generate interference if both of them are not simultaneously used by mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference costs are properly generated.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.2 no.1
• /
• pp.133-140
• /
• 1998

In this paper, RS coded DTMF modulation for reliable data transmission over mobile fading channels is considered. The circuits of (15,9) RS codec are proposed and synthesized, and the performances are evaluated over fading channels. The codec circuits take about 14000 gates standardized by 2-input NAMD gate. The (15,9) RS coded DTMF signalling provides theoretical coding gain more than 20 dB over fading channels for BER 10.6, the criterion for data transmissions in mobile communications such as IMT-2000. Thus, It is very effective to apply RS codec to DTMF signalling for data transmission in mobile communications over fading channels.

• Fashion & Textile Research Journal
• /
• v.16 no.5
• /
• pp.730-744
• /
• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• Journal of Information Technology Applications and Management
• /
• v.14 no.2
• /
• pp.49-70
• /
• 2007

There found limitations of mobile advertising researches in methodology, theory building, and research implication. Existing researches were basic and some exploratory studies on mobile advertising and its effects. Especially, there was not a systematic typology research on mobile advertising. This paper tried to develop a systematic and empirical typology of mobile advertising and show proper advertising cases. We classified mobile advertising using mobile channels and methods (Text, Icon, Media, and Contents), Also we used advertising effects like information offering, leading transaction and response, and channel connection in classification of mobile advertising. Finally we suggested mobile advertising cases based on this typology and analysed the performance of moile advertising.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.10 no.2
• /
• pp.684-702
• /
• 2016

The changes new technologies have brought to banking over the past decade are enormous in their impact on the ways of doing business and providing customer services, most notably in the areas of customer service channels. Banks have been trying to move away from the traditional, branch-based and costly staff-assisted channels toward self-assisted channels, i.e. internet banking and mobile banking, to drive down costs and improve customer loyalty. How internet and mobile have reshaped the user experience of banking service channel? To provide valuable insights for this question, this research investigates and compares customer's channel choice behavior and profit changes from bank's branch closure. Applying the propensity scoring matching method, the results of analysis demonstrates that the mobile channel can be a realistic alternative to conventional branches. Also, the reserch result shows banks can reduce conventional branches while experiencing a positive implications on their profits from the customers. Another significant implication from the research is, to accelerate the shift to digital channels, banks need to put more efforts on developing functions in the mobile channel that will allow friendly interaction with customers and consultation, such as video consultation, interactive chat, and location-based product recommendation.

• International Journal of Contents
• /
• v.1 no.2
• /
• pp.31-34
• /
• 2005

The new realtime applications like multimedia and realtime services in a wireless network will be dramatically increased. However, many realtime services of mobile hosts in a cell cannot be continued because of insufficiency of useful channels. Conventional channel assignment approaches didn't properly consider the problem to serve realtime applications in a cell. This paper proposes a new realtime channel assignment algorithm based on time constraint analysis of channel requests. The proposed algorithm dynamically borrows available channels from neighboring cells. It also supports a smooth handoff which continuously serves realtime applications of the mobile hosts.

• Journal of Communications and Networks
• /
• v.6 no.3
• /
• pp.216-225
• /
• 2004

In a cellular network, if there are too many data users in a cell, data may suffer long delay, and system's quality-of-service (QoS) will degrade. Some traditional schemes such as dynamic channel-allocation scheme (DCA) will assign more channels to hot (or overloaded) cells through a central control system (CC) and the throughput increase will be upper bounded by the number of new channels assigned to the cell. In mobile-assisted data forwarding (MADF), we add an ad-hoc overlay to the fixed cellular infrastructure and special channels-called forwarding channels- are used to connect mobile units in a hot cell and its surrounding cold cells without going through the hot cell's base station. Thus, mobile units in a hot cell can forward data to other cold cells to achieve load balancing. Most of the forwarding-channel management work in MADF is done by mobile units themselves in order to relieve the load from the CC. The traffic increase in a certain cell will not be upper bounded by the number of forwarding channels. It can be more if the users in hot cell are significantly far away from one another and these users can use the same forwarding channels to forward data to different cold neighboring cells without interference. We find that, in a system using MADF, under a certain delay requirement, the throughput in a certain cell or for the whole net-work can be greatly improved.