• Journal of the Korea Society of Computer and Information
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• v.14 no.12
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• pp.109-117
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• 2009

In this paper, we propose an efficient service discovery scheme that combines peer-to-peer caching advertisement and node ID-based selective forwarding service requests. P2P caching advertisement quickly spreads available service information and reduces average response hop count since service information store in neighbor node cache. In addition, node ID-based service requests can minimize network transmission delay and can reduce network load since do not broadcast to all neighbor node. Proposed scheme does not require a central lookup server or registry and not rely on flooding that create a number of transmission messages. Simulation results show that proposed scheme improved network loads and response times since reduce a lot of messages and reduce average response hop counts using adaptive selective nodes among neighbor nodes compared to traditional flooding-based protocol.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.143-154
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• 2005

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.

• Journal of Computing Science and Engineering
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• v.11 no.2
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• pp.39-48
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• 2017

Main content extraction of web pages is widely used in search engines, web content aggregation and mobile Internet browsing. However, a mass of irrelevant information such as advertisement, irrelevant navigation and trash information is included in web pages. Such irrelevant information reduces the efficiency of web content processing in content-based applications. The purpose of this paper is to propose an automatic main content extraction method of web pages. In this method, we use two indicators to describe characteristics of web pages: text density and hyperlink density. According to continuous distribution of similar content on a page, we use an estimation algorithm to judge if a node is a content node or a noisy node based on characteristics of the node and neighboring nodes. This algorithm enables us to filter advertisement nodes and irrelevant navigation. Experimental results on 10 news websites revealed that our algorithm could achieve a 96.34% average acceptable rate.

• The Journal of Information Systems
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• v.29 no.2
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• Journal of KIISE:Databases
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• v.31 no.3
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• pp.287-296
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• 2004

Recently, various location-based services are becoming very popular in mobile environments. In this paper, we propose a new concept of a frequent item set, called “associative class set”, for supporting the location-based service which uses a large quantity of a spatial database in mobile computing environments, and then present a new method for efficiently generating the associative class set. The associative class set is generated with considering the temporal relation of queries, the spatial distance of required objects, and access patterns of users. The result of our research can play a fundamental role in efficiently supporting location-based services and in overcoming the limitation of mobile environments. The associative class set can be applied by a recommendation system of a geographic information system in mobile computing environments, mobile advertisement, city development planning, and client cache police of mobile users.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.9B
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• pp.792-802
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• 2006

In this paper, we propose an energy-efficient proactive data dissemination protocol with relatively low delay to cope well with highly mobile sink environments in sensor networks. In order for a dissemination tree to continuously pursue a dynamic sink, we exploit two novel algorithms: forward sink advertisement and distributed fast recovery. In our protocol, the tree is shared with the other slave sinks so that we call it Dynamic Shared Tree (DST) protocol. DST can conserve considerable amount of energy despite maintaining robust connection from all sources to sinks, since tree maintenance of DST is accomplished by just distributed local exchanges. In addition, since the DST is a kindof sink-oriented tree, each source on the DST disseminates data with lower delay along the tree and it also facilitates in-network processing. Through simulations, it is shown that the presented DST is considerably energy-efficient, robust protocol with low delay compared to Directed Diffusion, TTDD, and SEAD, in highly mobile sink environment.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.437-444
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• 2015

In this paper, we propose an information service system using augmented reality technology on mobile devices. With the advancement in ICT technology the computer is smaller and easy to carry and developed into the tablet PC and the smartphone typically. The user can confirm and learn the desired data using the augmented reality technology, regardless of the environment. Padding the supplementary images or videos to the real image using the camera, we can have help from such additionally obtained images. In this paper, using an augmented reality technology on a tablet PC or smartphone environment, we implement a system for providing information to the user. This system can be utilized in all areas such as learning, entertainment, public relations and advertisement, etc.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.65-73
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• 2007

This study evaluated the short message service (SMS) and multimedia message service (MMS) usability of mobile phones and wireless internet services by performance failure rates and flowcharts that adopted the concept of state diagrams. Forty-eight participants who had an experience of using mobile phones were recruited by posting an advertisement on websites for the experiment. They carried out both SMS and MMS tasks with the mobile phones of LG Cyon and Samsung Anycall as well as the wireless internet services of LGT ez-i, KTF magicN, and SKT NATE. In general, Cyon had the lower performance failure rate than Anycall for SMS, and ez-i had the lowest performance failure rate than the other services for MMS. More specifically through the workflow analysis, most participants used hot keys to take 7-8 steps to send a SMS including a symbol and had a difficulty in typing the symbol. They also took 10-11 steps to send a MMS after taking and attaching two pictures. Anycall, magicN, and NATE had significantly large error and failure rates due to the limited option of the menu paths that users could take and poor compatibilities of menu names and between menu and navigation keys. This study showed the possibility of use of flowcharts for systematic and specific usability evaluation methods and found the causes of performance errors and failures with mobile phones and wireless internet services to provide insight into their design.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.7B
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• pp.628-640
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• 2004

The demand for next generation networks can be condensed into always-best-connected, ubiquitous, mobile, all-lP, and converged networks. IPv6 has been introduced for all-IP ubiquitous communications, and vehicles are coming to represent an important communication platform. In this paper. we propose various resource management schemes for in-vehicle mobile networks, which are adaptive to different hardware configurations. We focus on power and wireless bandwidth since they are critical resources for mobile communications. Based on the mobility characteristics of in-vehicle networks, we propose vehicle-aware power saving schemes. The main idea behind these power saving schemes is to adjust mobile router (MR) advertisement interval and binding lifetime. In addition, according to different wireless environments, we propose adaptive bandwidth management schemes using multihoming: best-connected MR selection based on location, and high-data-rate MR selection based on priority By mathematical analysis, it is shown that our schemes save power prominently for both the dormant nodes and active nodes. In addition, simulation results show that proposed multiple mobile router architecture outperforms previous simple redundant router architecture in preserving session and providing sufficient bandwidth.

• Information Systems Review
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• v.7 no.1
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• pp.153-171
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• 2005

As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.